Mark Sullivan Email and Phone Number
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As an integrated marketing and communications leader, I’ve found that remarkable, creative ideas are the cornerstone of cultures that successfully leverage strategy to deliver growth. Cultivating those ideas and pairing them with strategy is my 'sweet spot.'WHO AM I♦ A team player who understands the need for flexibility and resourcefulness within a dynamic marketplace. As a leader, I thrive in fast-paced, demanding environments. Having held senior-level roles in multiple industries, I have proven to be a quick study and enjoy finding where I can make the most significant contributions. The hallmark of my career has been finding ways to grow businesses and brands. While I am decisive and willing to challenge the status quo, I believe elevating performance and implementing change often requires more artistry than science.AS A LEADER♦ I believe in creating environments in which people feel appreciated and motivated to do their finest work. This means placing talent where most likely to succeed, helping people stretch beyond their comfort zones, and guiding and mentoring, but not micro-managing. Leading with compassion, positivity, and high expectations are the hallmarks of my managerial style. WHAT I DO♦ With a knack for seeding, growing and nurturing relationships with internal and external partners, I have grown marketing and sales metrics in each function I have led. Through well-cultivated people skills and an innate curiosity, I develop meaningful, relevant networks in new locations and situations that lead to business growth and stronger brand reputations. I understand how to gather information, draw fact-based conclusions, develop effective strategies, communicate thoughtfully and clearly, and secure buy-in around a plan that will meet business goals.CHAMPION THINGS THAT MATTER♦ I'm passionate about the environment and under-served communities giving my time and talents to serve on the Mississippi Park Connection and The Reporter’s Inc. boards.FUN FACTS ♦ Supported Solventum spin activities♦ Created and led a Global Content Operations function for a Fortune 500 company♦ Supported 3M's largest acquisition, integrating into 3M Health Care's Medical Solutions Division♦ Took CSI corporate website from stale to fresh♦ Led the evolution of the Pillsbury Bake-Off Contest and expanded Yoplait’s breast cancer strategy♦ Improved kid’s yogurt performance via strong promotional partnerships and events♦ Restructured General Mills’ Brand Design function elevating Design across the organization ♦ I'm a self-proclaimed organizational freak!
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Marketing Portfolio DirectorLand O'Lakes, Inc.Minneapolis, Mn, Us
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Global Content Operations Director - Solventum (Formerly 3M Health Care)Solventum Apr 2021 - PresentAppointed to create and lead new Global Marketing Content Operation function across $8B 3M Health Care Businesses.• Drive harmonization and operational effectiveness and efficiencies related to processes, workflows, standards, guidelines, compliance and cataloging of content• Created and managed training of 2,500 cross-functional partners for first-ever, all-company, all-area marketing content development process; included development of SOP, resources, and checklists to ensure content compliance and completeness• Led large-scale, enterprise transformation to Adobe Experience Manager o Transitioned and trained 500+ marketing professionals to a single, standardized process, content approval tool and data asset management system. o Developed approach, process, communication and dashboard to evaluate, archive, remediate and/or publish over 75,000 assets in preparation for full corporate cut-over to new data asset management system -
Global Marketing Communications Director - 3M Health Care Medical Solutions Division3M Jul 2019 - Mar 2021St Paul, Mn, UsAs Global Marketing Communications Director, I lead external segment and portfolio communications strategies to meeting business growth priorities across a dynamic and transforming division. This includes overseeing a team of communications professionals, in partnership with internal and external partners, to create plans and develop content to be activated across global area teams; oversee team of professionals responsible for planning and execution across traditional, digital, social, sales and customer channels.• Led integrated communications plan for KCI acquisition (aka Acelity), a global wound care company, and its integration into 3M MSD; metrics exceeded company averages and provided content for global/area localization • Drove divisional “Help Me” COVID-19 response and recovery campaign; includes digital, organic/paid social, customer database newsletters, association partnerships and customer tools; activated across 15+ global areas • Developed divisional/business group functional roles, competencies and structure in support of company-wide growth initiative. -
Senior Director Integrated Marketing Communications And EventsCardiovascular Systems, Inc. Apr 2015 - Mar 2019St. Paul, Mn, UsAs Sr. Director Integrated Marketing Communications and Events, I led internal and external corporate and brand communications, brand and content development, conference and event strategies; oversaw planning and execution across traditional, digital, social, sales and customer channels. I created differential, breakthrough integrated marketing activity focused on maintaining and expanding Company, Coronary and Peripheral franchises across investor, physician, patient, sales and employee constituents. Managed internal team of 5 professionals and multiple external partners. Reported to the VP Global Marketing.• Led internal cross-functional Sales Enablement initiative to align quarterly priorities, drive consistent communication, and deliver pertinent content for improved sales effectiveness. Determined metrics and reporting protocol for executive feedback, salesforce accountability and continuous improvement.• Created structure and managed team of 5+ professionals, external partners & $5MM+ annual spend.• Focused marketing activity on maintaining & expanding existing franchises and new product launches.• Influenced internal stakeholders toward development of CSI Brand Purpose, Masterbrand and Franchise campaigns; marketing blueprint, naming, design strategy & implementation across key channels.• Developed conference strategy resulting in better customer reach and resonance; resulting in 40% cost savings and improved ROI/ROE.• Optimized print, digital and social media strategies to balance business needs, reach, cost structure and improved performance.• Created first-ever corporate digital and social strategy, directing governance and compliance of company and business assets including websites, apps, social sites, sales tools, etc. -
Director Integrated Marketing CommunicationsGeneral Mills 2010 - Jan 2015Minneapolis, Minnesota, UsAppointed to Senior Leadership Teams to provide strategic IMC leadership within Baking and Yogurt Divisions for brand communication planning across Paid, Earned and Owned and customer channels. Managed internal teams of 13+ marcom professionals, external agencies and $75MM annual spend across $1.8B retail sales for Baking & $1.5B sales for all Yogurt. KEY MARKETING ACCOMPLISHMENTS• Oversaw/elevated 47th Pillsbury Bake-Off Contest including revenue-generating external sponsorships, public voting and national media partnership generating 100MM+ earned impressions.• Led strategic assessment, framework and ideas for future Pillsbury Bake-Off proposition.• Contributed to Yogurt sales, profit and share growth through breakthrough marketing ideas, partnerships and execution. o Yoplait Original: All-Family Snacking repositioning restored overall (+2.6%) and baseline (+5.2%) growth. o Yoplait Greek: Competitive “Taste-Off” superiority claim increased turns (+21%) and $share (+1.3) to achieve highest (#3) position in segment to-date. o Go-Gurt/Trix: Delivered pipeline of high-performing package/promotion events via third-party equities and campaign integration; successfully defended competitive entrance. o “Save Lids to Save Lives”: Modernized cause-marketing campaign (recognized by Cause Marketing Forum), and created year-round, not-for-profit “Firefly Sisterhood” breast cancer 1:1 mentoring organization.• Developed and managed agile digital and social planning via paid/owned platforms, content and executions that delivered >$2ROI; improved reach and repeat; and increased consumer engagement, loyalty and sales impact.• Avoided coupon over-redemption via fluid management of consumer digital plan.• Drove $15MM+ consumer spend savings and cost-avoidance by redirecting traditional media to digital/social vehicles, and converted external production to internal model.• Ensured brand priorities were translated into effective customer/retail plans with Sales. -
Director, Brand DesignGeneral Mills 2004 - 2010Minneapolis, Minnesota, UsSelected by Chief Marketing Officer to lead and advance internal Design function and staff (strategy and pre-press), and external agency partners, across all Marketing Divisions, representing $40MM+ in spending and over 2 billion packages annually. Drove brand advantage through Design by providing strategic leadership for visual branding, product positioning, and implementing visual design integration across packaging and brand marketing activations.• Created internal Design Audit/Scorecard, showcasing “Power of Design,” leading to measurable sales impact• Shifted majority of Pre-Press activity to offshore workflow resulting in cost reductions and speed-to-market• Identified and operationalized “Global Brand Design” function merging International team and work within broader U.S. Brand Design structure• Founded external Design Forum across non-compete companies to benchmark and share Design best practices• Improved functional role clarity/value, operating approach, and Design culture following 25% staff reduction• Drove $30MM+ in productivity/cost savings through agency consolidation and workflow improvements • Recognized in Food & Beverage Packaging celebrating General Mills as “Packaging Innovator of the Decade”
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Director; Promotion Marketing (Nature Valley, Betty Crocker Fruit Snacks, Chex Mix, Pop Secret)General Mills 2001 - 2004Minneapolis, Minnesota, UsRecruited to cross-functional Strategic Leadership Team reporting to Snacks Division President. Responsible for leading 5 internal Promotion Marketing professionals, and over $25MM in annual spending, in developing and executing promotion and partnership activity for $1B Snacks portfolio.• Contributed to 5-7% sales growth via 5MM+ cases of baseline and merchandised volume through integrated product, advertising, premiums, partnerships and package events• Increased brand penetration and turns via fully integrated guerilla and in-store sampling activity• Led successful Lunchbox Essentials meal-occasion platform test resulting in future retail activation plan
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Management SupervisorMartin Williams 1998 - 2001Minneapolis, Mn, UsRecruited to drive multi-channel, integrated communications planning (e.g. advertising, promotion, customer marketing, direct marketing, interactive and identity) and executional management for 3M, Gold’n Plump Chicken, and Rubbermaid. Fostered overall account relationships and profitability, and managed team of 3 support staff. Appointed to lead sales promotion discipline across multiple agency accounts and new business efforts. -
Promotion Manager (Green Giant Frozen, Progresso Frozen , Pillsbury Breakfast)The Pillsbury Company 1996 - 1998UsHired to develop and execute annual strategic consumer promotion plans; and manage $20MM-$30MM promotion budgets. Facilitated tie-in partnerships and oversaw touchpoint activation with agency partners, internal functions and Promotion Coordinator. -
Account Supervisor (Target Stores)Arc Worldwide (Formerly Frankel & Company) 1994 - 1996Chicago, Il, UsRecruited to develop strategic national and regional marketing programs. Briefed creative team, maintained strategic vision for client presentations and oversaw plan execution. Negotiated and facilitated media, licensing and entertainment partnerships. Managed 50+ client relationships, as well as three Assistant Account Executives. Initiated on-site presence in Minneapolis to further client relationships and account growth. -
Account Executive (Wendy'S, Coca-Cola, Kraft)Fcb/Impact 1990 - 1994Account Executive; Coca-Cola USA, Coca-Cola Nestlé Refreshments Company (1992-1994)Promoted to assist strategic planning and development of national/regional promotions. Provided data and input for creative briefing. Presented agency work, obtained feedback and led execution of Bottler, Trade and Consumer materials through production. Managed Assistant AE and Account Coordinator.Assistant Account Executive; Coca-Cola USA, Kraft General Foods (1991-1992)Promoted to assist development of promotional programs presented to CCUSA retail accounts; as well as sales promotion plans supporting Kraft Sales, Trade and Consumer audiences. Managed daily client communication, timelines and budgets. Executed POS, loyalty programs, and premiums.Account Coordinator; Wendy’s, Diet Center, Parkside Medical Services (1990-1991)Hired to coordinate national marketing promotions, as well as broadcast and print production, estimating and trafficking.
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Account Coordinator (Baxter, Mennen, Ama)Mccann Healthcare Advertising 1989 - 1990Hired to coordinate advertising, sales collateral and implementation of direct mail programs. Prepared all estimating, scheduling and billing.
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Assistant ManagerHyatt Regency Maui Resort And Spa 1988 - 1989Lahaina, Hawaii, UsAs Management Trainee, selected to perform assigned duties to gain knowledge and experience in various hotel departments. Promoted to Assistant Manager to oversee guest relations, develop marketing plan, forecast monthly revenue, and maintain profit/loss management of 4-star Swan Court restaurant and Spats restaurant/nightclub. Assisted the supervision, scheduling and performance of 50+ employees.
Mark Sullivan Skills
Mark Sullivan Education Details
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University Of Wisconsin-MadisonAdvertising/Marketing -
Holy Name Seminary (Madison, Wi)College Preparatory
Frequently Asked Questions about Mark Sullivan
What company does Mark Sullivan work for?
Mark Sullivan works for Land O'lakes, Inc.
What is Mark Sullivan's role at the current company?
Mark Sullivan's current role is Marketing Portfolio Director.
What is Mark Sullivan's email address?
Mark Sullivan's email address is ma****@****lls.com
What is Mark Sullivan's direct phone number?
Mark Sullivan's direct phone number is +165125*****
What schools did Mark Sullivan attend?
Mark Sullivan attended University Of Wisconsin-Madison, Holy Name Seminary (Madison, Wi).
What are some of Mark Sullivan's interests?
Mark Sullivan has interest in Children, Civil Rights And Social Action, Environment, Animal Welfare, Arts And Culture.
What skills is Mark Sullivan known for?
Mark Sullivan has skills like Integrated Marketing, Brand Management, Marketing, Marketing Strategy, Brand Architecture, Marketing Communications, Management, Digital Marketing, Customer Insight, Brand Development, Consumer Products, Shopper Marketing.
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