Mark Sullivan Email & Phone Number

Minneapolis, MN, US

• Appointed to create and lead new Global Marketing Content Operation function across $8B 3M Health Care Businesses.
• Drive harmonization and operational effectiveness and efficiencies related to processes, workflows, standards, guidelines, compliance and cataloging of content
• Created and managed training of 2,500 cross-functional partners for first-ever, all-company, all-area marketing content development process; included development of SOP, resources, and checklists to ensure content.
• Led large-scale, enterprise transformation to Adobe Experience Manager o Transitioned and trained 500+ marketing professionals to a single, standardized process, content approval tool and data asset management system..

St Paul, MN, US

• As Global Marketing Communications Director, I lead external segment and portfolio communications strategies to meeting business growth priorities across a dynamic and transforming division. This includes overseeing a.
• Led integrated communications plan for KCI acquisition (aka Acelity), a global wound care company, and its integration into 3M MSD; metrics exceeded company averages and provided content for global/area localization
• Drove divisional “Help Me” COVID-19 response and recovery campaign; includes digital, organic/paid social, customer database newsletters, association partnerships and customer tools; activated across 15+ global areas
• Developed divisional/business group functional roles, competencies and structure in support of company-wide growth initiative.

St. Paul, MN, US

• As Sr. Director Integrated Marketing Communications and Events, I led internal and external corporate and brand communications, brand and content development, conference and event strategies; oversaw planning and.
• Led internal cross-functional Sales Enablement initiative to align quarterly priorities, drive consistent communication, and deliver pertinent content for improved sales effectiveness. Determined metrics and reporting.
• Created structure and managed team of 5+ professionals, external partners & $5MM+ annual spend.
• Focused marketing activity on maintaining & expanding existing franchises and new product launches.
• Influenced internal stakeholders toward development of CSI Brand Purpose, Masterbrand and Franchise campaigns; marketing blueprint, naming, design strategy & implementation across key channels.
• Developed conference strategy resulting in better customer reach and resonance; resulting in 40% cost savings and improved ROI/ROE.

Minneapolis, Minnesota, US

• Appointed to Senior Leadership Teams to provide strategic IMC leadership within Baking and Yogurt Divisions for brand communication planning across Paid, Earned and Owned and customer channels. Managed internal teams.
• Oversaw/elevated 47th Pillsbury Bake-Off Contest including revenue-generating external sponsorships, public voting and national media partnership generating 100MM+ earned impressions.
• Led strategic assessment, framework and ideas for future Pillsbury Bake-Off proposition.
• Contributed to Yogurt sales, profit and share growth through breakthrough marketing ideas, partnerships and execution. o Yoplait Original: All-Family Snacking repositioning restored overall (+2.6%) and baseline (+5.2%).
• Developed and managed agile digital and social planning via paid/owned platforms, content and executions that delivered >$2ROI; improved reach and repeat; and increased consumer engagement, loyalty and sales impact.
• Avoided coupon over-redemption via fluid management of consumer digital plan.

Minneapolis, Minnesota, US

• Selected by Chief Marketing Officer to lead and advance internal Design function and staff (strategy and pre-press), and external agency partners, across all Marketing Divisions, representing $40MM+ in spending and.
• Created internal Design Audit/Scorecard, showcasing “Power of Design,” leading to measurable sales impact
• Shifted majority of Pre-Press activity to offshore workflow resulting in cost reductions and speed-to-market
• Identified and operationalized “Global Brand Design” function merging International team and work within broader U.S. Brand Design structure
• Founded external Design Forum across non-compete companies to benchmark and share Design best practices
• Improved functional role clarity/value, operating approach, and Design culture following 25% staff reduction

Minneapolis, Minnesota, US

• Recruited to cross-functional Strategic Leadership Team reporting to Snacks Division President. Responsible for leading 5 internal Promotion Marketing professionals, and over $25MM in annual spending, in developing and.
• Contributed to 5-7% sales growth via 5MM+ cases of baseline and merchandised volume through integrated product, advertising, premiums, partnerships and package events
• Increased brand penetration and turns via fully integrated guerilla and in-store sampling activity
• Led successful Lunchbox Essentials meal-occasion platform test resulting in future retail activation plan

Minneapolis, MN, US

Recruited to drive multi-channel, integrated communications planning (e.g. advertising, promotion, customer marketing, direct marketing, interactive and identity) and executional management for 3M, Gold’n Plump Chicken, and Rubbermaid. Fostered overall account relationships and profitability, and managed team of 3 support staff. Appointed to lead sales.

US

Hired to develop and execute annual strategic consumer promotion plans; and manage $20MM-$30MM promotion budgets. Facilitated tie-in partnerships and oversaw touchpoint activation with agency partners, internal functions and Promotion Coordinator.

Chicago, IL, US

Recruited to develop strategic national and regional marketing programs. Briefed creative team, maintained strategic vision for client presentations and oversaw plan execution. Negotiated and facilitated media, licensing and entertainment partnerships. Managed 50+ client relationships, as well as three Assistant Account Executives. Initiated on-site.

Account Executive; Coca-Cola USA, Coca-Cola Nestlé Refreshments Company (1992-1994)Promoted to assist strategic planning and development of national/regional promotions. Provided data and input for creative briefing. Presented agency work, obtained feedback and led execution of Bottler, Trade and Consumer materials through production. Managed Assistant AE.

Hired to coordinate advertising, sales collateral and implementation of direct mail programs. Prepared all estimating, scheduling and billing.

Lahaina, Hawaii, US

As Management Trainee, selected to perform assigned duties to gain knowledge and experience in various hotel departments. Promoted to Assistant Manager to oversee guest relations, develop marketing plan, forecast monthly revenue, and maintain profit/loss management of 4-star Swan Court restaurant and Spats restaurant/nightclub. Assisted the supervision.

Ba: Communications, Advertising/Marketing

High School, College Preparatory