Mark Tomasi

Mark Tomasi Email and Phone Number

Pittsfield, MA, US
Mark Tomasi's Location
Pittsfield, Massachusetts, United States, United States
About Mark Tomasi

I'm an experienced award-winning creative leader and marketing veteran with more than 20 years of developing branding identities, strategies and digital campaigns. Speaking of awards - they will NEVER replace the marketing teams I've gone to creative war with, but receiving Telly, Davey and Graphic Design USA hardware made the death-by-a-thousand-cuts executive approvals worth it all - even if those laurels might be sitting in a Las Vegas pawnshop now. My career path has led me to work in numerous fields, including newspapers, pepper spray, gardening books, toys, bank vaults and plastics - maybe rockets are next? I feel fortunate that my professional journey has allowed me to collaborate and grow with talented colleagues in varied industries. I may not be teaching a MasterClass in one specific line of business anytime soon, but I’m always passionate and committed to absorbing the brass tacks of new products or services - unless it involves spiders, explosives or wearing Croc footwear, then it's a hard pass. Although I need to keep financing my altrock T-shirt collection and Starbucks’ fix, my real work ethic motivation for building exceptional design solutions is driven by unwavering respect to champion the internal and external client’s needs to have both authentic and invigorating messaging that fires on all cylinders (while also keeping the board AND shareholders happy!). Many of my core strategic strengths in creative development and relationship management have come from my work with diverse industries and partnerships including: Under Armour, New England Sports Network, Boston Bruins, TD Garden, NHL Hall of Famer Ray Bourque, Stanley Cup champion Milan Lucic, UConn's Hall of Fame coach Geno Auriemma, Times Union Center, Berkshire International Film Festival, Disney, Sony, Nintendo, Mattel, Hasbro, World Wrestling Entertainment Inc, Time-Life Books, Reader’s Digest, Hallmark, Harper Collins, Coleman, Target, Walmart and more. So. Many. MORE.Specialties:▪Art Direction▪Branding + Identity ▪Business-to-Business Marketing ▪Social Media Marketing ▪Video Development + Editing ▪Graphic Design▪Print Design + Advertising▪Inbound + Outbound Marketing▪Digital Media Design + Marketing ▪Web Creative▪Marketing Collateral▪Direct Mail Marketing▪Television Creative + Advertising▪Copywriting▪Content Development ▪Public Relations▪Client Management▪Project Management▪Agency Management▪Vendor ManagementExecutive teams have said I play well with others, but that could change quickly if someone scuffs up my Doc Martens. 🥾😃

Mark Tomasi's Current Company Details
The Business Council of New York State, Inc.

The Business Council Of New York State, Inc.

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Marketing Manager
Pittsfield, MA, US
Mark Tomasi Work Experience Details
  • The Business Council Of New York State, Inc.
    Marketing Manager
    The Business Council Of New York State, Inc.
    Pittsfield, Ma, Us
  • Berkshire Art Association
    Vice President, Creative And Marketing Communications
    Berkshire Art Association Aug 2009 - Present
    Massachusetts, United States
    Guiding a 25-member board while directing the marketing, communications and cultural visibility expansion that includes evangelizing the mission statement and showcasing our unique brand identity to the art-loving public. CREATIVE:- (Always) giving good storytelling - Overseeing all design elements, from the conception to final delivery- Developing the design of promotional material and distributing it in online and offline channels- Advertising our organization, artists, resources and services on various media channelsCOMMUNICATIONS:- (Always) building the brand awareness through all forms of content delivery - Promoting our BAA mission, brand and services during events- Co-creating press releases with executive board team to be released to the media- Planning interviews and press conferences- Responding to media inquiries and requests- Producing marketing copy for our website, social media and marketing collateral - Crafting and sending e-blasts for BAA events and updates- Tracking ROI for social marketing campaigns- Cross-promoting with other cultural organizations and non-profits- Collaborating with other cultural organizations, non-profits and social media groups during professional platforms to discuss industry-related topics- Monitor the organization's website and social media pages to address the public's queries- Network with cultural/community leaders and local businesses to drive brand awareness- Gather public feedback to inform the board and advisory committee - Evaluating and contributing to marketing efforts to ensure that BAA messaging is on brand- Discovering public opinion on events and fundraising through social media research and polling- Working to maintain BAA's public image
  • Ah&M Inc.
    Creative Director & Account Manager
    Ah&M Inc. Mar 2021 - Aug 2024
    United States
    Simultaneously led the creative operations and growth while providing account management support for a fast-paced global B2B communications agency that represents major multinational industrial and technology clients in the Americas, Europe, Asia, the Middle East and Africa.HIGHLIGHTS:Executed the creative development and management for Fortune Global 500 clients, including Dow Inc., DuPont and SABIC Innovative Plastics.Delivered consistently on extremely tight digital ads and e-blast deadlines for Dow Inc.Managed, developed and posted weekly social media content to eight LinkedIn showcase pages for SABIC.Creatively overhauled a DuPont-branded presentation in one day for a major pitch consultation held at the Under Amour headquarters.
  • Berkshire Bank
    Senior Creative Director
    Berkshire Bank Feb 2016 - Oct 2020
    Boston, Massachusetts, United States
    Served as brand ambassador for Boston based bank with $13.2 billion in assets and 130 branches across seven states. Spearheaded creative leadership and execution including award winning campaigns, digital media, TV and branch marketing.
  • Berkshire Bank
    Creative Director
    Berkshire Bank 2012 - 2016
    Built and elevated bank’s image by driving refreshed brand awareness through cross-channel marketing initiatives, sports sponsorships and acquisitions while asset size grew to $9 billion and stock produced a 30% return by 2016.
  • Berkshire Bank
    Creative Manager
    Berkshire Bank 2008 - 2012
    Steered the revitalizing of the creative and visual identity for a growing $6 billion in assets financial institution that was named among the top 100 performing publicly traded companies in Massachusetts by The Boston Globe.
  • Kb Toys
    Senior Designer
    Kb Toys Oct 2001 - Feb 2008
    Berkshire County, Massachusetts, United States
    Joined fast-paced marketing team to provide innovative creative solutions from POS/POP, print, broadcast to billboards ads for retail chain that grew to 1,200 stores in the United States, Guam and Puerto Rico.Established creative asset management and branding guide for all marketing materials and channels.Created and executed engaging marketing promotions for Disney, Mattel, Nintendo, Hasbro, Sony and World Wrestling Entertainment, Inc.Developed wholesale marketing strategies, retail campaigns and creative solutions to support Sears, Safeway, and CVS stores.Design lead for creative and execution on all marketing collateral, circulars and store signage for Elmo’s 10th Anniversary launch.Drove creative branding overhaul for promotional programs including gift cards, Grandparents Rewards Club and KB Toys Outlet Savings Club.
  • Storey Publishing
    Creative Manager
    Storey Publishing Feb 1996 - Oct 2001
    Berkshire County, Massachusetts, United States
    Hired to strengthen and support Storey’s growing design team recognized for producing award winning practical books on creative self-reliance, covering subjects from homesteading to natural health.Oversaw the design, layout and project management of approximately fifteen book projects per year.Managed in-house interns, freelance designers, illustrators and photographers while organizing and art directing photoshoots for book covers and interiors. Accountable for monitoring book development schedules, budgets and worked with the production department to ensure cost-effective designs. Teamed up with each book’s editor and project manager to develop bookmaps, sample pages, and illustration/photography needs lists.Supervised book projects for Hallmark, Harper Collins Publishers, International Masters Publisher, Inc., Random House, Inc., Reader’s Digest, Rodale, The Taunton Press and Time-Life Books.Book Awards:Benjamin Franklin Book Award, American Horse Publishing Award, Independent Publishers Book Award, Vermont Book Profesionals Association Award, Bookbuilders of Boston Annual New England Book Award, Storey Publishing Award and North American Guild of Beer Writers Quill & Tankard Award

Mark Tomasi Skills

Newsletters Graphic Design Advertising Social Media Marketing Social Media Creative Direction Adobe Creative Suite Graphics Marketing Communications Art Email Marketing Copywriting Event Management Marketing Social Networking Photography Event Planning Photoshop Public Relations Marketing Strategy Leadership Online Marketing Public Speaking Editing Seo Direct Mail Brochures Fundraising Media Relations Online Advertising Publishing Wordpress Corporate Branding Direct Marketing Facebook Coaching

Mark Tomasi Education Details

Frequently Asked Questions about Mark Tomasi

What company does Mark Tomasi work for?

Mark Tomasi works for The Business Council Of New York State, Inc.

What is Mark Tomasi's role at the current company?

Mark Tomasi's current role is Marketing Manager.

What is Mark Tomasi's email address?

Mark Tomasi's email address is ma****@****hoo.com

What is Mark Tomasi's direct phone number?

Mark Tomasi's direct phone number is +141326*****

What schools did Mark Tomasi attend?

Mark Tomasi attended Rochester Institute Of Technology.

What skills is Mark Tomasi known for?

Mark Tomasi has skills like Newsletters, Graphic Design, Advertising, Social Media Marketing, Social Media, Creative Direction, Adobe Creative Suite, Graphics, Marketing Communications, Art, Email Marketing, Copywriting.

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