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Hello! I'm Mark Toney, your go-to Fractional Chief Marketing Officer (CMO) from Luce Media, committed to propelling businesses forward with expert marketing guidance. In a world where a full-time CMO isn't always feasible, I offer a flexible, cost-effective solution packed with strategic expertise.What I Offer:Strategic Marketing Leadership: I focus on developing and implementing robust marketing strategies, ensuring every step taken is a leap toward your business goals.Team Development and Mentorship: I transform your marketing team into a dynamic force, driving sales and business growth. Or we can put a team in place for you as well. Sales Growth Catalyst: Utilizing my extensive experience in customer acquisition and sales development, I focus on boosting your sales growth.My Role as a Fractional CMO:As a Fractional CMO, I blend seamlessly with your executive team, going beyond consultation to deeply understand your business objectives. This alignment ensures that every marketing strategy is a step towards your overarching vision.Why a Fractional CMO?Cost-Effective Expertise: As a Fractional CMO, I bring the prowess of an experienced marketing executive without the hefty salary commitment, often exceeding $250K.Proven Impact: My approach is all about tangible results. With a history of significant client satisfaction, I bring practical, measurable impact to each project, focusing on actionable strategies for real business growth.Customized Solutions: Recognizing the uniqueness of each business, I specialize in crafting marketing strategies that are not only effective but also resonate with your brand's distinct identity.Transforming Your Marketing Vision:My mission is to turn your marketing aspirations into reality, fostering growth and placing your business ahead in your industry. Together, we can embark on a marketing journey that surpasses your expectations.Ready to elevate your marketing strategy? Connect with me at www.LuceMedia.net.
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Ceo And FounderLucé MediaMckinney, Tx, Us
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Ceo/FounderLuce Media, Llc Mar 2017 - PresentBuilding on my experience with five startups and with all forms of digital content, social media strategies and metrics, new product and services development, and executive coaching, I founded Luce Media, LLC to offer innovative digital and social media strategy and marketing to businesses and individuals so they can fully realize the potential of their social media efforts.• Create effective, customized marketing strategies and campaigns that will deliver more than leads. We deliver new patient appointments that you can measure ROI against.• Utilize patented algorithms and analyze state-of-the-art social media metrics to gauge the effectiveness of tactics and client growth.• Continually develop and implement digital ad strategies that deliver dozens of new patient appointments each and every month. • We have developed a multi-channel stacking approach that means we grow your practice, generating results from one channel and then carrying those results into the next channel. This provides a compounding effect that generates new patient appointments from multiple strategies.And new patient appointments come quickly – in the first 30 – 45 days.It’s a process that’s accomplished in phases, but in each phase of the journey you’re picking up wins, growing your customer base, and increasing profitability for your practice.This is how we’re able to GUARANTEE to generate at least 15-20 new patient appointments in the next 75 days.Examples:Evolving Medical Solutions, a practice whose $2,500 ad budget we turned into more than $540,000 in new revenue.The Center for Implant and General Dentistry, whose web traffic we tripled within the first yearDossett Dental is a dental practice whose traffic we grew by 500% - leading to more than 275 new patients each month for their 5 locations.Let's talk for 10-15 minutes about the needs of your practice. Call us to schedule an appointment at (469) 907-1057. -
Fractional Cmo/Helping $5M-$50M Smbs To GrowLuce Media, Llc Nov 2014 - Present
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Ceo & Founder | Helping Doctors & Dentists Create A Consistent Stream Of New Patients Every MonthLucé Media Jan 2016 - PresentMckinney , Texas, UsLucé Media is an award-winning Dental Marketing Agency that delivers our client practices with proven digital marketing strategies and proven processes designed to generate a consistent stream of new patient appointments. We customize every step of the process for your practice. ➤ WHAT WE DO:We work with Dentist, Med Spa owners, Pain Management clinics, and Wellness and Anti-Aging clinics to develop a consistent stream of monthly new patient appointments. ➤ HOW WE DO IT:Most digital marketing companies will quote you on doing every service imaginable, all at once, just so they can charge you the largest up-front free.Instead, we do a series of services in a very specific order tailored to your practice. This multi-channel approach means we grow with your practice, generating results from one channel and then carrying those results into the next channel.And new patient appointments come quickly – in the first 30 – 45 daysIt’s A, then B, then C… not ABC all at once. It’s a process that’s accomplished in phases, but in each phase of the journey, you’re picking up wins, growing your customer base, and increasing profitability for your practice. This is how we’re able to GUARANTEE to generate at least 15-20 new patient appointments in the next 75 days. ➤ WANT TO LEARN MORE?Want more details on how we do it? Check out our approach in this videohttp://bit.ly/3Z0RseiReady to talk? Call us at (469) 907-1057
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Co-Founder/Board Of AdvisorsSharerocket Feb 2012 - PresentI engineered the startup and successful operation of the first real-time social media analytics company to effectively measure social media engagements for competitive brands and individuals and introduced key growth initiatives that positioned the company for a $5M Series A investment.• Initiated and cultivated the sales effort resulting in 100+ companies in a non-exclusive environment• Established the first real-time social media ratings indicator that measures Social Equity™ performance within the context of peers, competitors, and the market, and was awarded three US Patents to protect this product• Conceptualized and defined innovative social media performance metrics empowering clients with simplified solutions to quantify social media equity, benchmark against competitors, and optimize social success• Envisioned and created the system and output to compare client performance against best-in-market peers including a real-time dashboard and monthly trend analyses• Pursued and procured initial seed round of $750K from venture capital investors
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Senior Vice President - Digital & Media ConsultationSmithgeiger Jan 2005 - Jan 2017Westlake Village, California, UsI exceeded annual sales targets every year for 12 years while also directing all services related to television, sales, digital media strategies, social media execution, local TV station strategies, audience research, sports network content and new business development, developing unique software tools, emerging technologies• Expanded local TV station client base from 10 to 120+ in a 3-year period• Independently generated $16M+ in gross revenue through B2B sales and formidable consulting reputation• Directed new business development across multiple media platforms, utilizing expertise in generating hundreds of unique strategies that drove clients to success, resulting in profit and growth• Built and trained multiple teams of social media personalities including 3 of the Top 10 Social Superstars of 2016 by leveraging 360-degree knowledge of digital and social media engagement strategies• Spearheaded new business development opportunities in emerging areas of social media, digital media, sports, communications, and traditional media -
President | Digital MediaDigital Information Network Oct 2001 - Dec 2004By leading new business development, A/P, A/R, HR processes, and sales management, I built this company from the ground up into a thriving $7M business with a 23% profit margin.• Developed customized strategies for key media clients to reach younger target markets, strengthen existing relationships, and expand their marketing platforms• Delivered 100+ sales presentations to broadcast ownership group executives and sold the product to over 145 TV, radio, and newspaper organizations• Raised $4M total in Stage 1 and Stage 2 venture capital• Successfully sold the company to BIA/Kelsey, which renamed the product ActiveAlert
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Vice President - NewsWbbm | Cbs Chicago 1998 - 2000After rising through the broadcast journalism ranks, I served as News Director at four TV stations, managing union negotiations, regulatory compliance, budgeting, talent acquisition, and all day-to-day business operations. I was then recruited to WBBM to lead the newsroom for the number three market in the country. In less than 18 months, we jumped from third place to first place in the critical late-night news time period. I was fortunate to manage a team that included Lester Holt, Bill Kurtis, Elizabeth Vargas, Gene Siskel and many other great talent. • Oversaw personnel management of 125+ people in the news operation• Created and managed multi-million newsroom budget with no overages• Coached key personnel to excel in their roles and continue to have long-term relationships with many of those people
Mark Toney Skills
Mark Toney Education Details
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Iowa State UniversitySpeech
Frequently Asked Questions about Mark Toney
What company does Mark Toney work for?
Mark Toney works for Lucé Media
What is Mark Toney's role at the current company?
Mark Toney's current role is CEO and Founder.
What is Mark Toney's email address?
Mark Toney's email address is ma****@****ger.com
What is Mark Toney's direct phone number?
Mark Toney's direct phone number is +121493*****
What schools did Mark Toney attend?
Mark Toney attended Iowa State University.
What are some of Mark Toney's interests?
Mark Toney has interest in Social Services, Gadgets, Economic Empowerment, Dji Phantom 3 Pro, Scuba, Science And Technology, Country Music, Digital Photography, Drones, Arts And Culture.
What skills is Mark Toney known for?
Mark Toney has skills like Digital Media, Television, Broadcast, Social Media Marketing, Social Media, Broadcast Television, Content Strategy, Digital Marketing, Marketing, Market Research, Digital Strategy, Advertising.
Who are Mark Toney's colleagues?
Mark Toney's colleagues are Auzi Chabane.
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