Mark Toney Email & Phone Number

Mckinney, TX, US

• Building on my experience with five startups and with all forms of digital content, social media strategies and metrics, new product and services development, and executive coaching, I founded Luce Media, LLC to offer.
• Create effective, customized marketing strategies and campaigns that will deliver more than leads. We deliver new patient appointments that you can measure ROI against.
• Utilize patented algorithms and analyze state-of-the-art social media metrics to gauge the effectiveness of tactics and client growth.
• Continually develop and implement digital ad strategies that deliver dozens of new patient appointments each and every month.
• We have developed a multi-channel stacking approach that means we grow your practice, generating results from one channel and then carrying those results into the next channel. This provides a compounding effect that.

Mckinney, Texas, US

Lucé Media is an award-winning Dental Marketing Agency that delivers our client practices with proven digital marketing strategies and proven processes designed to generate a consistent stream of new patient appointments. We customize every step of the process for your practice. ➤ WHAT WE DO:We work with Dentist, Med Spa owners, Pain Management clinics.

• I engineered the startup and successful operation of the first real-time social media analytics company to effectively measure social media engagements for competitive brands and individuals and introduced key growth.
• Initiated and cultivated the sales effort resulting in 100+ companies in a non-exclusive environment
• Established the first real-time social media ratings indicator that measures Social Equity™ performance within the context of peers, competitors, and the market, and was awarded three US Patents to protect this product
• Conceptualized and defined innovative social media performance metrics empowering clients with simplified solutions to quantify social media equity, benchmark against competitors, and optimize social success
• Envisioned and created the system and output to compare client performance against best-in-market peers including a real-time dashboard and monthly trend analyses
• Pursued and procured initial seed round of $750K from venture capital investors

Westlake Village, California, US

• I exceeded annual sales targets every year for 12 years while also directing all services related to television, sales, digital media strategies, social media execution, local TV station strategies, audience research.
• Expanded local TV station client base from 10 to 120+ in a 3-year period
• Independently generated $16M+ in gross revenue through B2B sales and formidable consulting reputation
• Directed new business development across multiple media platforms, utilizing expertise in generating hundreds of unique strategies that drove clients to success, resulting in profit and growth
• Built and trained multiple teams of social media personalities including 3 of the Top 10 Social Superstars of 2016 by leveraging 360-degree knowledge of digital and social media engagement strategies
• Spearheaded new business development opportunities in emerging areas of social media, digital media, sports, communications, and traditional media

• By leading new business development, A/P, A/R, HR processes, and sales management, I built this company from the ground up into a thriving $7M business with a 23% profit margin.
• Developed customized strategies for key media clients to reach younger target markets, strengthen existing relationships, and expand their marketing platforms
• Delivered 100+ sales presentations to broadcast ownership group executives and sold the product to over 145 TV, radio, and newspaper organizations
• Raised $4M total in Stage 1 and Stage 2 venture capital
• Successfully sold the company to BIA/Kelsey, which renamed the product ActiveAlert

• After rising through the broadcast journalism ranks, I served as News Director at four TV stations, managing union negotiations, regulatory compliance, budgeting, talent acquisition, and all day-to-day business.
• Oversaw personnel management of 125+ people in the news operation
• Created and managed multi-million newsroom budget with no overages
• Coached key personnel to excel in their roles and continue to have long-term relationships with many of those people