Mark Townsend Email & Phone Number

California, United States

Kirkland, Washington, Us

Seattle, Wa, Us

New York, New York, Us

Chicago, Illinois, Us

We offer a complete range of marketing automation services: implementation, training, process optimization, campaign execution, integration with APIs, creative services, analytics and campaign ROI.

Eden Prairie, Mn, Us

With over 300 consultants, Eagle Creek Software Services is the largest U.S. based onshore software services company. The 14-year-old Minneapolis-based consulting company has focused on improving efficiency and quality, while managing price and risk, for its Fortune 2000 clients.

Milton, Ga, Us

-Lead Architect/Lead Builder on two 2013 Marketo’s “Revvi” Awards finalists (“Exceptional Product Usage” and “Social Media Marketing Maven”)-Lead Architect/Builder: “Dynamic Content” Marketo program launched in 20+ countries,12 languages with both a in-bound social media and forward-to-a-college component for an Enterprise Client-Lead Architect/Builder: Marketo’s Sales Insight pilot and roll-out for 500+ person Global Sales Organization-Designed/Built closed-loop reporting process (SFDC Dashboards/reports) based on lead source and out-bound campaigns to attribute campaign influence on sales pipeline and closed-won opportunities-Launched TPG’s Marketo practice in 2009 and as the Practice Leader 2010-11 and as member of TGP’s SWAT team made significant contributions to our Marketo Partner of the Year 2012 & 2013 awards and the company’s 812% growth during the same time frame.-Worked with over 150 of Marketo’s customers launching and optimizing Marketo deployments in all channels and optimizing Marketo’s integration with Salesfoce.com-Architected/Built Revenue Models and closed loop reporting models based on Revenue Cycle Analytics integrated to both the Campaign and Opportunity object in Salesforce.com for multiple clients-Working on-site/virtually as a FTE resource: Manager of Marketing Operations and Marketo Team lead-Staff Instructor, Marketo University, 2013 Marketo User Summit-Trained over 300 people to use Marketo and Salesforce.com in all regions of the world

Dublin, Ca, Us

Marketing Automation & Landing-Page Development/Optimization.

(Owner of SanFrancisco.com, LosAngeles.com, Seattle.com, Dallas.com, and many more geo-domains)-using tactics like: behavioral targeting, single and multi-variant tests, day-parting, geo-targeting, site-specific campaigns, cost-per-action campaigns, dynamic-keyword insertion and phrase and exact match grid-locking based on historical performance data.-Deployed (CPC & CPA) content-linking and behaviorally targeted banners and text ad campaigns on the search engine's content networks effectively lowering customer acquisition costs 50%-Deployed DoubleClick’s campaign management tools across all campaigns to report and segment post-click conversions enabling accurate return on ad spend reporting at the keyword level-P&L accountability though analysis both return on ad spend and yield from natural traffic-Managed key partner and affiliate relationships including Hotels.com and Google-Negotiated national resellers agreement with Google

Worked hands-on with clients to evaluate market conditions and develop direct response advertising campaigns. Experience in national project management and the deep logistics practices need to deploy national campaigns in both online and traditional media.-Built promotion-specific mini-sites with downloadable printable incentives for clients including Verizon and Comcast-Developed web-based cross promotions for clients with partners including Fandango and Netflix-Develop database marketing campaigns and landing page creative for Skype, Comcast and other clients-Created a Viral campaign for Verizon Wireless involving on-site promotions and giveaways at theme parks and Universities-Designed main isle CES and CTIA booths, multi-media and show-specific collateral-Created radio spots for Verizon working directly Steve Harwell from Smashmouth using his song Allstar-Pioneered the use of Adobe Acrobat to digitally deliver creative to publications across the country

Developed creative for local and regional print and direct mail campaigns. Work with Knight Ridder, Advo and Harte Hanks to develop high reach low cpm newspaper and shared direct mail campaigns