Mark T. Phillips Email & Phone Number

New York, Ny, Us

London, Gb

Serving in a Chief of Staff (CoS) capacity to the North American CMIO, the role is a key strategic partner to the Office and helps to shape and operationalize the NAM Marketing and Innovation (M&I) priorities. The role is a conduit between the NAM M&I leadership team and broader DIAGEO business functions. Tasked with serving as a critical connection point with many of our external partners especially in the agency and functional marketing/best-practice space, the CoS is deeply involved in departmental strategy, operations, communications and representation within DIAGEO and externally to ensure the CMIO's vision and priorities are seamlessly and consistently implemented.

London, Gb

Lead end-to-end business and brand strategy in North America for some of the most storied Global Beer (Guinness) and American-born Pre-mix/RTD brands (Lone River) into the future of better drinking with a high-growth, culture-first mindset.

London, Gb

Responsible for total portfolio brand stewardship, strategy and growth for the world's leading Spirits and Beer brands in Canada as a member of the DIAGEO North America Marketing leadership team.

London, Gb

A natural storyteller who understands the underlying essence of the brand, he serves as the Sr. Brand Manager spanning US and Canadian market responsibilities for Smirnoff Vodka, the world's largest spirit brand. Working in tandem with regional sales partners and C-suite executives, he serves as a key player on the DIAGEO North American Marketing team, overseeing the overall narrative of the brand including new innovation. Responsible for handling key re-positioning launches, he is well-versed in managing cross-functional teams, nationally and globally. As the brand lead for the DIAGEO and MLSE sponsorship, he is responsible for managing brand integrations with premium core brands at BMO Field and Scotiabank Arena, including the development of new assets and programming at each property.

London, Gb

Oversaw brand management and was responsible for business delivery of the luxury portfolio across Canada. Worked with customer marketing teams to plan and implement programming in retail locations across a diverse and regulated stakeholder group. Implemented measurement tools simultaneously to assess the return on investment against current in-market programming. A trusted advisor to DIAGEO’s global associates in New York, London, Amsterdam and Shanghai, he also played a key role in collaborating with local business partners on finding efficiencies and sharing best practices. Managed brand innovation concepts for special release scotch portfolios, while also spearheading complex brand initiatives across the scotch and luxury lines of business.

New York, Ny, Us

Responsible for leading new business presentations and pitches across a number of verticals and industries, in addition to, growing existing client accounts. Led the Air Canada pitch in 2013, which resulted in a $12-million account win for the company. Responsibilities included conducting strategic spend assessments and the prioritization of the sponsorship portfolios across a diverse range of client accounts, such as Air Canada and its sporting affiliations, arts and culture for National Orchestras and lifestyle entertainment for Just for Laughs. Contributed to JWT’s internal transformation, which included developing its Canadian brand identity. Provided strategic and general management counsel to the President and CEO on various daily priorities for the business.

Quebec City, Quebec, Ca

Directed brand-building programs for Procter & Gamble Corporate, Scale and customer teams, which were focused on executing national retail activation and consumer engagement programs. Responsible for managing and leading multi-channel marketing communications campaigns across multiple mediums such as print, digital, social media, traditional mass media and public relations initiatives. Provided strategic counsel and project management consultation on new business opportunities.

New York, Ny, Us

Walmart - 2008-2010- Management/ownership of “big bet” seasonal, category (General Merchandise/Home/Electronics) and corporate integrated marketing communication programs for world’s largest retailer. - Developed co-marketing programs for Health & Beauty, General Merchandise collaboratively with Marketing/Merchandising functions and CPG partners to drive mutually beneficial business results.- Consulted on strategic business issues beyond advertising communications (i.e., pricing, KVI assortment, merchandising). - “Lived the business” alongside Marketing through a dept. re-structure providing daily brand support. - Launched new Global brand positioning “Save Money. Live Better” to internal/external audience through unique Canadian creative idea. - Led development of strategy and stakeholder alignment for 2009 Corporate Social Responsibility Report delivered to Government, NGO’s, consumers, and associates. - Seamless execution of print, radio, TV, digital, and flyer creative campaigns of varying complexity. Mentored/supervised agency teams with a high degree of effectiveness and collaboration.Kellogg’s/Kashi - 2007-2008 - Supported the development of Canadian brand strategy (“7 Whole Grains on a Mission”) for launch of Kashi RTEC/NPF offerings supported through TV, print, and online media, contributing to +400% business growth by second year in-market. - Built strong understanding of Health and Wellness CPG category, including key competitive activity and major trends (i.e., organics, sustainable development). - Led development of digital advertising capabilities within agency related to process and execution, supporting growth of new digital division. - Extensive digital advertising experience including online content, brand website development, social, online incentives, mobile and 3rd party web partnerships. - Effectively managed client, agency, and regulatory stakeholders.