Mark T. Phillips Email and Phone Number
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A highly collaborative cross-functional connector and business leader with a passion for building new pathways to growth, Mark brings a combined 15+ years of brand management expertise with some of the most beloved global FMCG/lifestyle brands, with a strong operational orientation. Equally comfortable in Brand Leadership and General Management capacities, he prides himself on a strong track record of creating innovative and effective brand strategies that lead to both creative break-throughs and category-leading business delivery in equal measure. He is most proud of his ability to inspire/mentor and operationalize teams to deliver their personal best. Working both up/down the organization earning him a reputation as both a trusted C-suite advisor as well as a mentor to the next generation, his true value is demonstrated in the bridges built beyond the boardroom to influence optimal outcomes for the business and his clients. Mark has worked at notable advertising and marketing communications agencies where he held Agency and Account leadership positions on multi-national/Global clients. He has seamlessly executed marketing business plans for Tier 1 consumer packaged goods and retail brands, which helped drive significant growth and win profitable market share.In 2014, Mark was named one of Marketing Magazine’s Top 30 Under 30, an initiative highlighting individuals who are breaking through within the marketing industry. With business transformation and marketing effectiveness acting as the driving forces of his professional ambition, Mark is always ready to take on the next big challenge.
Ab Inbev
View- Website:
- pivaratrebjesa.com
- Employees:
- 55
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Global Head, Non-Alcoholic StrategyAb InbevNew York, Ny, Us
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Cos, Marketing Strategy & OperationsDiageo Nov 2024 - PresentLondon, GbServing in a Chief of Staff (CoS) capacity to the North American CMIO, the role is a key strategic partner to the Office and helps to shape and operationalize the NAM Marketing and Innovation (M&I) priorities. The role is a conduit between the NAM M&I leadership team and broader DIAGEO business functions. Tasked with serving as a critical connection point with many of our external partners especially in the agency and functional marketing/best-practice space, the CoS is deeply involved in departmental strategy, operations, communications and representation within DIAGEO and externally to ensure the CMIO's vision and priorities are seamlessly and consistently implemented. -
Head Of Marketing - Beer & Pre-MixDiageo Aug 2022 - Oct 2024London, GbLead end-to-end business and brand strategy in North America for some of the most storied Global Beer (Guinness) and American-born Pre-mix/RTD brands (Lone River) into the future of better drinking with a high-growth, culture-first mindset.
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Director Of MarketingDiageo Aug 2019 - Aug 2022London, GbResponsible for total portfolio brand stewardship, strategy and growth for the world's leading Spirits and Beer brands in Canada as a member of the DIAGEO North America Marketing leadership team.
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Sr. Brand Manager - Smirnoff North AmericaDiageo Mar 2017 - Aug 2019London, GbA natural storyteller who understands the underlying essence of the brand, he serves as the Sr. Brand Manager spanning US and Canadian market responsibilities for Smirnoff Vodka, the world's largest spirit brand. Working in tandem with regional sales partners and C-suite executives, he serves as a key player on the DIAGEO North American Marketing team, overseeing the overall narrative of the brand including new innovation. Responsible for handling key re-positioning launches, he is well-versed in managing cross-functional teams, nationally and globally. As the brand lead for the DIAGEO and MLSE sponsorship, he is responsible for managing brand integrations with premium core brands at BMO Field and Scotiabank Arena, including the development of new assets and programming at each property.
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Brand Manager - Scotch, Gin & Luxury VodkaDiageo Oct 2015 - Mar 2017London, GbOversaw brand management and was responsible for business delivery of the luxury portfolio across Canada. Worked with customer marketing teams to plan and implement programming in retail locations across a diverse and regulated stakeholder group. Implemented measurement tools simultaneously to assess the return on investment against current in-market programming. A trusted advisor to DIAGEO’s global associates in New York, London, Amsterdam and Shanghai, he also played a key role in collaborating with local business partners on finding efficiencies and sharing best practices. Managed brand innovation concepts for special release scotch portfolios, while also spearheading complex brand initiatives across the scotch and luxury lines of business.
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Director, Business Development/Chief Of Staff (Cos)J. Walter Thompson Worldwide Jul 2013 - Oct 2015New York, Ny, UsResponsible for leading new business presentations and pitches across a number of verticals and industries, in addition to, growing existing client accounts. Led the Air Canada pitch in 2013, which resulted in a $12-million account win for the company. Responsibilities included conducting strategic spend assessments and the prioritization of the sponsorship portfolios across a diverse range of client accounts, such as Air Canada and its sporting affiliations, arts and culture for National Orchestras and lifestyle entertainment for Just for Laughs. Contributed to JWT’s internal transformation, which included developing its Canadian brand identity. Provided strategic and general management counsel to the President and CEO on various daily priorities for the business. -
Brand Director - P&GCossette Aug 2010 - Jul 2013Quebec City, Quebec, CaDirected brand-building programs for Procter & Gamble Corporate, Scale and customer teams, which were focused on executing national retail activation and consumer engagement programs. Responsible for managing and leading multi-channel marketing communications campaigns across multiple mediums such as print, digital, social media, traditional mass media and public relations initiatives. Provided strategic counsel and project management consultation on new business opportunities. -
Account Supervisor - Walmart/Kellogg'SJwt Jun 2007 - Aug 2010New York, Ny, UsWalmart - 2008-2010- Management/ownership of “big bet” seasonal, category (General Merchandise/Home/Electronics) and corporate integrated marketing communication programs for world’s largest retailer. - Developed co-marketing programs for Health & Beauty, General Merchandise collaboratively with Marketing/Merchandising functions and CPG partners to drive mutually beneficial business results.- Consulted on strategic business issues beyond advertising communications (i.e., pricing, KVI assortment, merchandising). - “Lived the business” alongside Marketing through a dept. re-structure providing daily brand support. - Launched new Global brand positioning “Save Money. Live Better” to internal/external audience through unique Canadian creative idea. - Led development of strategy and stakeholder alignment for 2009 Corporate Social Responsibility Report delivered to Government, NGO’s, consumers, and associates. - Seamless execution of print, radio, TV, digital, and flyer creative campaigns of varying complexity. Mentored/supervised agency teams with a high degree of effectiveness and collaboration.Kellogg’s/Kashi - 2007-2008 - Supported the development of Canadian brand strategy (“7 Whole Grains on a Mission”) for launch of Kashi RTEC/NPF offerings supported through TV, print, and online media, contributing to +400% business growth by second year in-market. - Built strong understanding of Health and Wellness CPG category, including key competitive activity and major trends (i.e., organics, sustainable development). - Led development of digital advertising capabilities within agency related to process and execution, supporting growth of new digital division. - Extensive digital advertising experience including online content, brand website development, social, online incentives, mobile and 3rd party web partnerships. - Effectively managed client, agency, and regulatory stakeholders.
Mark T. Phillips Skills
Mark T. Phillips Education Details
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George Brown CollegeBusiness Administration- Marketing
Frequently Asked Questions about Mark T. Phillips
What company does Mark T. Phillips work for?
Mark T. Phillips works for Ab Inbev
What is Mark T. Phillips's role at the current company?
Mark T. Phillips's current role is Global Head, Non-Alcoholic Strategy.
What is Mark T. Phillips's email address?
Mark T. Phillips's email address is ma****@****ers.com
What schools did Mark T. Phillips attend?
Mark T. Phillips attended George Brown College.
What skills is Mark T. Phillips known for?
Mark T. Phillips has skills like Integrated Marketing, Marketing Communications, Digital Marketing, Strategic Communications, Advertising, Brand Development, Digital Strategy, Marketing Strategy, Brand Management, Creative Strategy, Interactive Marketing, Online Advertising.
Who are Mark T. Phillips's colleagues?
Mark T. Phillips's colleagues are Nataša Daković, Ognjen Bajović, Natasa Goranovic, Goran Ubiparic, Soni Vujovic, Jelena Djurkovic, Bogdan Bušković.
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