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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” | B2B Marketing. John Wanamaker (1838-1922)Fractal Rock Solutions, Inc. helps clients find the 50% of marketing spend that is wasted so that they can reallocate that spend where it is effective. We use extensive mathematical and machine learning algorithms in an easy-to-use cloud-based application to help clients analyze and optimize their advertising budget across channels. The primary innovation is the use of machine learning to find patterns that result in 15 to 20% more sales per advertising spend than current methodologies. Fractal Insights is a web-based artificial intelligence platform built on our Sandstone neural network engine. It is designed to help companies optimize their advertising spend by allowing companies and agencies to collaborate on version-controlled advertising models and simulate various adstock allocations. It optionally provides real-time model verification through industry-standard data feeds to monitor the active model performance and provide alerts when the model diverges from expectations.
Fractal Rock Solutions
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FounderFractal Rock Solutions Apr 2012 - PresentAtlanta, Georgia, United StatesFounder of Fractal Rock Solutions, Inc. - Originated in 2012. Hybernated a few years. Officially back in 2023. Great ideas never die.A revenue-positive startup providing multiple SaaS-based artificial intelligence modeling tools, including Fractal Insights, which is based on our Sandstone neural network engine.I wrote AI/ML engine and data-optimization algorithms in C++17 utilizing the Wt (webtoolkit.eu) framework for a front-end. App is currently hosted on AWS. So far, all software, hosting, product management, etc have been performed by me. I expect to start hiring in 1st or 2nd quarter of 2025.
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FounderMark Travis & Company, Inc Apr 2003 - PresentGreater Atlanta AreaI guide organizations to new revenue by showing them how to remove friction from how they deliver value to customers. I help them ask better questions to uncover the forces that affect their businesses internally and externally so that they can better equip their organization to deliver maximum value. I have been creating business systems and disruptive software solutions for decades, and I can help you pioneer new ideas with grounded pragmatism.Past consulting clients include: BBDO; IHG; Georgia Tech VentureLab; Aristotle Research Group; Coca-Cola; Resilience Alliance; User Insight; Sportplanes of Florida; Eclipse.org; Cox Communications; USAF; Raytheon; Northrup Grumman; EcoManor Buckhead; Interior Media; NetIN Solutions; Innoppl; Red Tree Labs; Crestron; MacStadium; and many others. CEO of the following startups (on loan from Mark Travis & Company, Inc.)- Fractal Rock Solutions - Multi-platform, SaaS AI offering (BBDO Atlanta)- ForeSale Software Solutions - Multi-angle streaming software usability platform- Synpros Corporation - Industrial and Home automation software (IoT before it was called IoT)Other accomplishments:Won repeat business from US Air Force, Raytheon and Northrup Grumman. Developed an ongoing partner relationship with vendors across the US and Switzerland for software services. Worked with Gartner to develop a client company's press/analyst tour and position for Magic Quadrant status. Worked with a $2 billion client to create and direct implementation of web services products across customer base. Architected the commercial portal for hundreds of vendors around the globe that now resides at marketplace.eclipse.orgIncreased a client company's earnings by 20% by accelerating collaboration and project velocity. Created a commercialization plan for a ground-breaking aviation manufacturing testing suite for a leading educational institution. -
Community MemberVeritux Oct 2019 - Sep 2021Greater Atlanta Area -
Cohort CommunityNour Cohort Community Sep 2018 - Sep 2021Greater Atlanta Area
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Global Director Of Product ManagementCogeco Peer 1 Jan 2013 - May 2013Introduced product management best-practices designed to reduce time to market and increase revenues by decreasing friction between sales and marketing as well as national and international teams. The company was acquired shortly after I joined. -
Southeast Territory Consulting/Engagement ManagerInformation Builders Apr 2007 - Jan 2009- Business intelligence strategy development for billion dollar insurance company.- Championed integration between sales and operations that resulted in increased revenues.- Managed software implementation that increased in value by 50%. Clients include: Kehe Foods, Morehouse College, Triple-S -
Innovator And DisruptorIbm Jun 1989 - Mar 2003Position titles: Product Marketing Manager : Program Manager : Delivery Project Executive : Sr. Consultant - Created analysis that led to the acquisition of a $2B software company.- Represented IBM products to clients, partners, and analyst companies such as Gartner and Forrester.- Facilitated the creation of developer tools, solutions, and partner programs that drove revenue from zero to $80M+/year in revenues.- Program manager for multi-vendor, multi-year outsourcing project.- Part of team that implemented employee services for 400K employees.- Established and helped build a consulting practice from zero to $25M/year in revenues.- Created customer-focused, fault-tolerant software at global scale from scratch.- Proficient in C, C++, PL/1, COBOL, DB2, Oracle, Lawson, Mainframe, OS/2, AIX, zOS Clients include: Atlanta Olympics Committee, McDonalds, Lawson Software, Long John Silvers, Denny’s, Manulife Insurance, Federated Department Stores, Object Technology International, Rational Software, QNX Software, Merant, Serena, Togethersoft, Red Hat, Suse
Mark Travis Skills
Mark Travis Education Details
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Master Of Business Administration - Mba -
Decision And Information Sciences
Frequently Asked Questions about Mark Travis
What company does Mark Travis work for?
Mark Travis works for Fractal Rock Solutions
What is Mark Travis's role at the current company?
Mark Travis's current role is Founder of SaaS-based Artificial Intelligence Statistical Modeling Platforms.
What is Mark Travis's email address?
Mark Travis's email address is ma****@****uth.net
What is Mark Travis's direct phone number?
Mark Travis's direct phone number is +140491*****
What schools did Mark Travis attend?
Mark Travis attended Emory University - Goizueta Business School, University Of Maryland - Robert H. Smith School Of Business.
What are some of Mark Travis's interests?
Mark Travis has interest in Mathematics, Physics, European Motorcycles, Technology, Lean Startups, Flying Small Aircraft, Economics, Business, History, Photography.
What skills is Mark Travis known for?
Mark Travis has skills like Product Management, Start Ups, Cloud Computing, Software Development, Consulting, Business Intelligence, Business Analysis, Program Management, Strategic Planning, Professional Services, Leadership, Competitive Analysis.
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