Mark Trocino Email & Phone Number

New York, Ny, Us

Poughkeepsie, New York, Us

Accelerate growth through strategic marketing, fractional CMO leadership, and executive business consulting. Create efficiencies via automation that increases revenues and drives brand awareness.• Increase client growth objectives 5X by leading development of comprehensive marketing strategies.• Reduce Customer Acquisition Cost (CAC) 25% with data-driven performance marketing strategies.• Raise email conversion rates by 30% through A/B testing, heat mapping, and CTA optimization.• Improve customer retention 10x by incorporating Voice of Customer (VOC) data into campaigns.• Drive brand engagement by 20% across multiple platforms through storytelling and content marketing.• Scale social, email, and SMS content marketing via AI automation, finding efficiency equal to 1-2 FTEs.• Boost organic traffic 40%, increase keyword rankings, backlinks, and CTR by developing SEO playbook.• Optimize over $10M integrated media buys: digital, search, social, mobile, TV, radio, OOH, etc.MTSC is a strategic communications and executive business consulting company that advises businesses, brands, and non-profit organizations (NPO) how to accelerate growth.• Industries and verticals: Healthcare, HealthTech, Wellness, Technology, Finance, Retail, DTC, B2B, B2C, eCommerce, Digital Media, Sports & Entertainment, and Professional Services.Marketing Strategy | Performance Marketing | Account-Based Marketing (ABM) | Full Funnel Digital | Customer Retention | Cross-Channel Marketing | Product Marketing | Email Marketing | Branding | Content Marketing | Reputation Management | Search Engine Marketing (SEM) | Pay Per Click (PPC) | Data Analytics | Investor/Partner Relations | Media Relations | Public Relations | Corporate Events | | Speech Writing | Media Coaching

Bronx, New York, Us

Provided strategic leadership in marketing, communications and brand strategy to drive awareness, growth, and align the customer journey with the organization’s mission, vision, and values.• Gained 3K+ new patients in 60 days by transforming digital marketing to focus on customer acquisition.• Captured 6K+ leads monthly leveraging existing website traffic by developing lead generation process. • Increased web traffic 25% via SEO, optimized keywords, page load speeds, and reduced bounce rates. • Built and mentored an innovative marketing team that exceed business objectives and goals by 22%.• Raised revenues 15% by segmenting campaigns based on payor mix data for higher reimbursements.• Elevated brand sentiment by 35% by refining brand voice through content marketing and storytelling.• Composed, edited, and distributed 300+ strategic executive communications for all stakeholders.• Created 30% lift in staff morale and engagement by coaching executive leadership communications.Essen Health is a $550M multi-specialty group medical practice and a full-risk, Accountable Care Organization (ACO).• Operates Urgent Cares, PCP, Specialty, Federally Qualified Health Center (FQHC), House Calls, Nursing Home, Social Services, Care Management, and Management Service Organization (MSO).• Population health model of care serving over 1M of the most vulnerable and under-served residents. • Essential portion the Safety Net for NYC patients.• Medicare, Medicaid and multiple value-based commercial insurances.Patient Acquisition | Patient Journey | Patient Experience | Account-Based Marketing (ABM) | Lead Generation | Email Marketing | Branding | Content Marketing | Reputation Management | Social Media | SEM | PPC | Data Analytics | Media Relations | Public Relations | Speech Writing | Media Coaching | Crisis Communications

New York, Ny, Us

Attained 3x member growth for Series A startup through strategic lead generation and acquisition campaigns, led B2B marketing strategies targeting health and wellness partners.• Developed and executed strategic growth plan that drove 200% increases YoY in member bookings. • Created 70% increase in outbound engagement with innovated investor relations strategies.• Achieved 45% increases in B2B lead generation, redesign account personas and ABM strategy.• Drove a 60% demand gen surge and top-of-funnel growth for new members with content marketing. • Increased retail sales over 500% by refining merchandising and co-op marketing strategy with partners.Marketing Strategy | Growth Marketing | Performance Marketing | Account-Based Marketing (ABM) | Full Funnel Digital | Customer Retention | Demand Generation | Lead Generation | Cross-Channel Marketing | Product Marketing | Email Marketing | Branding | Content Marketing | Reputation Management | Social Media | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Pay Per Click (PPC) | Data Analytics | Investor/Partner Relations

Poughkeepsie, Ny, Us

Expedited practice transformation, M&A, streamlined operations, 2x lift in revenues and patient volumes.• Increased market share 25%, revenues by 2x and doubled the geographic footprint in less than 2 years.• Negotiated 3 separate physician practice mergers and acquisitions totaling over $2.5M in assets.• Discovered efficiencies and strengthened patient communications helping to reduced no-shows 35%.• Boosted SEM quality scores by 20% by leveraging brand as a business growth lever for online reviews.• Initiated drip marketing email and consumer reactivation strategy, driving 35% gain in repeat visits.

Congers, New York, Us

Transformed brand and unique value proposition through storytelling, expanded patient engagement 10x.• Initiated brand overhaul for client’s health services department securing $500K public health grant• Launched interactive, fully optimized website that generated 2K unique visitors in first 2 months• Strengthened brand awareness, revamped online reviews and increased social media engagement 5x• Introduced operational efficiencies for online appointments, reduced patient wait times by over 50%• Upgraded email lead generation, tripled call to action (CTA) conversions through heat map analysis

Campbell Hall, New York, Us

Accelerated patient acquisitions and growth by revamping growth marketing and ABM strategies.• Developed strategic communications plans that fueled brand awareness and grew top-line revenues 5x.• Achieved 50% growth in lead acquisitions through revamped personas and targeted ABM campaigns.• Overhauled drip marketing and cross selling campaigns lifting patient reactivation over 15%.• Improved SEO scores, key word rankings, and boosted organic search results into the top 3 results.

Goshen, New York, Us

Directed prelaunch brand content strategy to engage ambassadors selling out season passes in 1 week. • Guided development of multi-channel content, 200+ projects to promoted awareness of launch• Spearheaded concept design of grand opening imagery used on over 50 SKUs of retail merchandise• Expanded creative development to annual foundation gala securing over $100K in charitable donations • Revamped content for hiring and job fairs to focus on employee retention cutting turnover by 30%

Client Engagement NCPA

Client Engagement Evoke NY

Client Engagement RECAPMarketing and business growth consulting.

Middletown, Ny, Us

Led healthcare transformation marketing and communications from fee for service to accountable care for all business units including Physician Medical Practice, Urgent Cares, ASC, ACO, MSO, and Health Plan (2500+ FTEs).• Doubled market share and geographic footprint: 20 locations, 400+ providers through mergers and acquisition (M&A) and organic expansion in 4 years.• Doubled footprint and market share through organic and M&A expansion.• Administered $6.5M in operating budgets, built the department, mentored 8 direct reports.• Improved ROI 15%+, optimized $2M mixed media buy: digital, TV, radio, OOH, email, and print.• Guided go-to-market strategy and health plan launch, secured 30K new members in 3 months.• Composed 100+ executive communications annually, served as spokesperson for ACO, MSO and ASC.Crystal Run Healthcare (now Optum) is a multi-specialty, physician led group practice with over 400 physicians in nearly 50 medical specialties.• 25+ locations, out-patient medical practice, Urgent Cares, Ambulatory Surgery Centers (ASC), all-digital, Radiology and Diagnostic Imaging Centers.• Designated as a level 3 Patient Centered Medical Home by the NCQA. • National leader in healthcare reform and Value Based Care (VBC), integrated, coordinated care.• Full risk Accountable Care Organization (ACO) utilizing data-driven, population health best practices.• Reduce variations in care, provide better health outcomes, lower the overall cost of care.

Poughkeepsie, New York, Us

Established in 2016, the Salvatore and Patricia Trocino Foundation was created to carry on the legacy of the foundation's namesake.Devout Hudson Valley residents Salvatore and Patricia Trocino were loving parents, family-centric and community minded. The foundation funds scholarships and helps raise awareness and funds for local charities and community organizations in New York’s Hudson Valley.- Raised over $10,000 to date for community organizations and charities.- Donated over $5,000 to fund local scholarships and community organizations.- Recognized regionally by City & State for philanthropy and social responsibility.

Detroit, Mi, Us

Led team servicing $75M Ford Motor Company client, full service ad agency (15+ FTE team, 3 reports).• Administered annual budget of $60M including $55M in media, sponsorships and digital marketing.• Merchandised agency, pitched and won $1.4M in new business and additional billings.• Activated over $15M in sports and event sponsorships with NY Yankees, NY Mets, NJ Devils & US Open.

Valhalla, New York, Us

Managed marketing services for digital imaging company (500+ FTE division, 5000+ US FTEs) • Guided 20+ large retail, e-commerce and international business clients to category profitability.• Managed division’s $130M P&L, increased market share by 35% in declining category.• Spearheaded technical marketing program of retail kiosks in 6000+ Walmart and Target stores.

Retail and e-commerce soccer specialty business, eBay and Amazon seller ($200K annual revenues).• Developed business and marketing plans to secure capital financing and credit terms from banks, investors and vendors.• Performed all aspects of small business management: sales, inventory, planning and forecasting, purchasing and hiring and training.

Poughkeepsie, Ny, Us

Provided exceptional customer banking experience identifying opportunities to assist members in strengthening their financial position.• Utilized exceptional product knowledge to market new products and services to members.• Led branch sales efforts generating over +$2.5M in new member deposit accounts.• Developed low pressure, needs based sales approach to attain individual and branch referral goals.• Audited branch operational procedures to ensure they adhered to all regulatory agency requirements.• Operated as branch safety manager ensure all staff adhered to CU and regulatory safety procedures.

• Managed 8-12 small to medium sized accounts and maintained SEM campaigns for each totaling $450K.• Tracked success metrics and lead generations using analytics to demonstrate cost per lead for clients.• Recommended additional services to clients to help drive business and capitalized on ROI.• Presented research reports both internally as well as to clients on SEO/SEM and industry changes.