Mark Trocino Email and Phone Number
President and CEO | Fractional CMO | Head of Growth | Lead Generation | Brand | Strat Comms at
@
MTSC
New York, NY, US
Mark Trocino's Location
New York City Metropolitan Area, United States, United States
Mark Trocino's Contact Details
Mark Trocino work email
- Valid
Mark Trocino personal email
n/a
Mark Trocino phone numbers
About Mark Trocino
Full Stack Marketing Communications ExecutiveChief Marketing Officer (CMO) | VP Marketing | VP Brand | VP of Growth3x Revenue Growth | 10x Customer Acquisitions | $130M P&L ManagementStrategic-thinking, full stack marketing leader. I build and mentor high-performing teams promoting digital transformation, operational improvements, and positive corporate culture for B2C, DTC, and B2B brands. Increase profits via optimized consumer journeys, crafted brand stories, and data-driven growth.I have a proven track record of driving consumer acquisition growth for bootstrapped startups and Fortune 500s in the healthcare, health tech, digital health, wellness, tech, retail, B2B, B2C, DTC, and non-profits.• Strategic vision to develop, as well as the operational expertise to execute full stack growth strategies.• Expedite growth and drive double digit lead generation with optimized marketing tech automation.• 15+ years building consumer engagement through storytelling and brand communications strategies.• Thrive in hyper-growth, early-stage startups, SMBs, as well as large, Fortune 500 corporations.My expertise includes: Growth Marketing, Paid Search, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Performance Marketing, Data Analytics, Google Adwords, Email Marketing, Social Media Marketing, Content Marketing, Digital Media Buying, Lead Generation, Demand Generation, Digital Paid Advertising, Publisher Ads, Affiliate Partnerships, Investor Relations, Public Relations, External Affairs, Media Relations, Crisis Communications, Speech Writing, Event Activation/Management, RFP, Market Research, Agency and Vendor Management. Soft skills include: Leadership, Written and Verbal Communications, Emotional Intelligence, Critical Thinking, Problem Solving, Creative, Collaborative, Integrity, Analytical, and Progressive.Let's connect. I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at mtrocino@gmail.com.
Mark Trocino's Current Company Details
Mtsc
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President and CEO | Fractional CMO | Head of Growth | Lead Generation | Brand | Strat Comms
New York, NY, US
Mark Trocino Work Experience Details
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President And Ceo | Fractional Cmo | Head Of Growth | Lead Generation | Brand | Strat CommsMtscNew York, Ny, Us
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President & Ceo | Fractional Cmo | Head Of Growth | Lead Generation | Brand | Strat CommsMtsc Jan 2020 - PresentPoughkeepsie, New York, UsAccelerate growth through strategic marketing, fractional CMO leadership, and executive business consulting. Create efficiencies via automation that increases revenues and drives brand awareness.• Increase client growth objectives 5X by leading development of comprehensive marketing strategies.• Reduce Customer Acquisition Cost (CAC) 25% with data-driven performance marketing strategies.• Raise email conversion rates by 30% through A/B testing, heat mapping, and CTA optimization.• Improve customer retention 10x by incorporating Voice of Customer (VOC) data into campaigns.• Drive brand engagement by 20% across multiple platforms through storytelling and content marketing.• Scale social, email, and SMS content marketing via AI automation, finding efficiency equal to 1-2 FTEs.• Boost organic traffic 40%, increase keyword rankings, backlinks, and CTR by developing SEO playbook.• Optimize over $10M integrated media buys: digital, search, social, mobile, TV, radio, OOH, etc.MTSC is a strategic communications and executive business consulting company that advises businesses, brands, and non-profit organizations (NPO) how to accelerate growth.• Industries and verticals: Healthcare, HealthTech, Wellness, Technology, Finance, Retail, DTC, B2B, B2C, eCommerce, Digital Media, Sports & Entertainment, and Professional Services.Marketing Strategy | Performance Marketing | Account-Based Marketing (ABM) | Full Funnel Digital | Customer Retention | Cross-Channel Marketing | Product Marketing | Email Marketing | Branding | Content Marketing | Reputation Management | Search Engine Marketing (SEM) | Pay Per Click (PPC) | Data Analytics | Investor/Partner Relations | Media Relations | Public Relations | Corporate Events | | Speech Writing | Media Coaching -
Vp Marketing & Communications | Patient Acquisition | Digital Health | Health Transformation | AcoEssen Health Care May 2023 - Jan 2024Bronx, New York, UsProvided strategic leadership in marketing, communications and brand strategy to drive awareness, growth, and align the customer journey with the organization’s mission, vision, and values.• Gained 3K+ new patients in 60 days by transforming digital marketing to focus on customer acquisition.• Captured 6K+ leads monthly leveraging existing website traffic by developing lead generation process. • Increased web traffic 25% via SEO, optimized keywords, page load speeds, and reduced bounce rates. • Built and mentored an innovative marketing team that exceed business objectives and goals by 22%.• Raised revenues 15% by segmenting campaigns based on payor mix data for higher reimbursements.• Elevated brand sentiment by 35% by refining brand voice through content marketing and storytelling.• Composed, edited, and distributed 300+ strategic executive communications for all stakeholders.• Created 30% lift in staff morale and engagement by coaching executive leadership communications.Essen Health is a $550M multi-specialty group medical practice and a full-risk, Accountable Care Organization (ACO).• Operates Urgent Cares, PCP, Specialty, Federally Qualified Health Center (FQHC), House Calls, Nursing Home, Social Services, Care Management, and Management Service Organization (MSO).• Population health model of care serving over 1M of the most vulnerable and under-served residents. • Essential portion the Safety Net for NYC patients.• Medicare, Medicaid and multiple value-based commercial insurances.Patient Acquisition | Patient Journey | Patient Experience | Account-Based Marketing (ABM) | Lead Generation | Email Marketing | Branding | Content Marketing | Reputation Management | Social Media | SEM | PPC | Data Analytics | Media Relations | Public Relations | Speech Writing | Media Coaching | Crisis Communications -
Head Of Growth | Full Funnel Digital | Outbound Marketing| Demand Generation | CrmHealthquarters May 2021 - May 2022New York, Ny, UsAttained 3x member growth for Series A startup through strategic lead generation and acquisition campaigns, led B2B marketing strategies targeting health and wellness partners.• Developed and executed strategic growth plan that drove 200% increases YoY in member bookings. • Created 70% increase in outbound engagement with innovated investor relations strategies.• Achieved 45% increases in B2B lead generation, redesign account personas and ABM strategy.• Drove a 60% demand gen surge and top-of-funnel growth for new members with content marketing. • Increased retail sales over 500% by refining merchandising and co-op marketing strategy with partners.Marketing Strategy | Growth Marketing | Performance Marketing | Account-Based Marketing (ABM) | Full Funnel Digital | Customer Retention | Demand Generation | Lead Generation | Cross-Channel Marketing | Product Marketing | Email Marketing | Branding | Content Marketing | Reputation Management | Social Media | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Pay Per Click (PPC) | Data Analytics | Investor/Partner Relations -
Vp, Marketing & Growth | Brand Development | Lead Gen | Consumer Experience | Seo/SemSims & Associates Podiatry Jun 2019 - May 2021Poughkeepsie, Ny, UsExpedited practice transformation, M&A, streamlined operations, 2x lift in revenues and patient volumes.• Increased market share 25%, revenues by 2x and doubled the geographic footprint in less than 2 years.• Negotiated 3 separate physician practice mergers and acquisitions totaling over $2.5M in assets.• Discovered efficiencies and strengthened patient communications helping to reduced no-shows 35%.• Boosted SEM quality scores by 20% by leveraging brand as a business growth lever for online reviews.• Initiated drip marketing email and consumer reactivation strategy, driving 35% gain in repeat visits. -
Brand Marketing Consultant | Content Marketing | Reputation Management | Social MediaThe Arc Rockland Apr 2020 - Sep 2020Congers, New York, UsTransformed brand and unique value proposition through storytelling, expanded patient engagement 10x.• Initiated brand overhaul for client’s health services department securing $500K public health grant• Launched interactive, fully optimized website that generated 2K unique visitors in first 2 months• Strengthened brand awareness, revamped online reviews and increased social media engagement 5x• Introduced operational efficiencies for online appointments, reduced patient wait times by over 50%• Upgraded email lead generation, tripled call to action (CTA) conversions through heat map analysis -
Growth Marketing Consultant | Patient Acquisition | Eamil Marketing | Patient ExperienceAccess Pt Oct 2019 - Mar 2020Campbell Hall, New York, UsAccelerated patient acquisitions and growth by revamping growth marketing and ABM strategies.• Developed strategic communications plans that fueled brand awareness and grew top-line revenues 5x.• Achieved 50% growth in lead acquisitions through revamped personas and targeted ABM campaigns.• Overhauled drip marketing and cross selling campaigns lifting patient reactivation over 15%.• Improved SEO scores, key word rankings, and boosted organic search results into the top 3 results. -
Content Marketing Consultant | Content Development | Multi-Media Content | Retail | Pos CollateralLegoland® New York Resort Apr 2019 - Dec 2019Goshen, New York, UsDirected prelaunch brand content strategy to engage ambassadors selling out season passes in 1 week. • Guided development of multi-channel content, 200+ projects to promoted awareness of launch• Spearheaded concept design of grand opening imagery used on over 50 SKUs of retail merchandise• Expanded creative development to annual foundation gala securing over $100K in charitable donations • Revamped content for hiring and job fairs to focus on employee retention cutting turnover by 30% -
Marketing & Public Relations ConsultantMti Consulting Sep 2017 - Jun 2019Client Engagement NCPA
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Marketing & Brand ConsultantMti Consulting May 2017 - Oct 2017Client Engagement Evoke NY
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Marketing & Growth ConsultantMti Consulting Apr 2017 - Jun 2017Client Engagement RECAPMarketing and business growth consulting.
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Director Of Marketing & Public Relations | Healthcare | Accountable Care | Health PlansCrystal Run Health Feb 2012 - Mar 2017Middletown, Ny, UsLed healthcare transformation marketing and communications from fee for service to accountable care for all business units including Physician Medical Practice, Urgent Cares, ASC, ACO, MSO, and Health Plan (2500+ FTEs).• Doubled market share and geographic footprint: 20 locations, 400+ providers through mergers and acquisition (M&A) and organic expansion in 4 years.• Doubled footprint and market share through organic and M&A expansion.• Administered $6.5M in operating budgets, built the department, mentored 8 direct reports.• Improved ROI 15%+, optimized $2M mixed media buy: digital, TV, radio, OOH, email, and print.• Guided go-to-market strategy and health plan launch, secured 30K new members in 3 months.• Composed 100+ executive communications annually, served as spokesperson for ACO, MSO and ASC.Crystal Run Healthcare (now Optum) is a multi-specialty, physician led group practice with over 400 physicians in nearly 50 medical specialties.• 25+ locations, out-patient medical practice, Urgent Cares, Ambulatory Surgery Centers (ASC), all-digital, Radiology and Diagnostic Imaging Centers.• Designated as a level 3 Patient Centered Medical Home by the NCQA. • National leader in healthcare reform and Value Based Care (VBC), integrated, coordinated care.• Full risk Accountable Care Organization (ACO) utilizing data-driven, population health best practices.• Reduce variations in care, provide better health outcomes, lower the overall cost of care. -
Founder | Philanthropy | Corporate & Social Responsibility | Non-Profit | Charity | ScholarshipsSalvatore And Patricia Trocino Foundation 2011 - 2016Poughkeepsie, New York, UsEstablished in 2016, the Salvatore and Patricia Trocino Foundation was created to carry on the legacy of the foundation's namesake.Devout Hudson Valley residents Salvatore and Patricia Trocino were loving parents, family-centric and community minded. The foundation funds scholarships and helps raise awareness and funds for local charities and community organizations in New York’s Hudson Valley.- Raised over $10,000 to date for community organizations and charities.- Donated over $5,000 to fund local scholarships and community organizations.- Recognized regionally by City & State for philanthropy and social responsibility. -
Regional Management Supervisor | Advertising | Creative | Account Management | Promotions | DigitalGtb (Formerly Team Detroit) A Wpp Agency Jan 2011 - Feb 2012Detroit, Mi, UsLed team servicing $75M Ford Motor Company client, full service ad agency (15+ FTE team, 3 reports).• Administered annual budget of $60M including $55M in media, sponsorships and digital marketing.• Merchandised agency, pitched and won $1.4M in new business and additional billings.• Activated over $15M in sports and event sponsorships with NY Yankees, NY Mets, NJ Devils & US Open. -
Senior Marketing Manager | P&L Management | Technical Integrations | Partner DevelopmentFujifilm North America Corporation Jan 2006 - Dec 2010Valhalla, New York, UsManaged marketing services for digital imaging company (500+ FTE division, 5000+ US FTEs) • Guided 20+ large retail, e-commerce and international business clients to category profitability.• Managed division’s $130M P&L, increased market share by 35% in declining category.• Spearheaded technical marketing program of retail kiosks in 6000+ Walmart and Target stores. -
Owner/Operator | Business Development | Business Planning | Retail | E-Commerce | ManagementSoccer Empire, Inc. Jan 2001 - Dec 2005Retail and e-commerce soccer specialty business, eBay and Amazon seller ($200K annual revenues).• Developed business and marketing plans to secure capital financing and credit terms from banks, investors and vendors.• Performed all aspects of small business management: sales, inventory, planning and forecasting, purchasing and hiring and training.
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Financial Services Representative | Retail Banking | Financial Services | Credit Union | BankingHudson Valley Credit Union May 2002 - Jul 2003Poughkeepsie, Ny, UsProvided exceptional customer banking experience identifying opportunities to assist members in strengthening their financial position.• Utilized exceptional product knowledge to market new products and services to members.• Led branch sales efforts generating over +$2.5M in new member deposit accounts.• Developed low pressure, needs based sales approach to attain individual and branch referral goals.• Audited branch operational procedures to ensure they adhered to all regulatory agency requirements.• Operated as branch safety manager ensure all staff adhered to CU and regulatory safety procedures. -
Account Manager | Seo | Sem | Ppc Advertising | Campaign Management | RoiPpc Management, Inc. May 2000 - Dec 2000• Managed 8-12 small to medium sized accounts and maintained SEM campaigns for each totaling $450K.• Tracked success metrics and lead generations using analytics to demonstrate cost per lead for clients.• Recommended additional services to clients to help drive business and capitalized on ROI.• Presented research reports both internally as well as to clients on SEO/SEM and industry changes.
Mark Trocino Skills
Marketing Strategy
Marketing
Marketing Communications
Advertising
Public Relations
Facebook
Sem
E Commerce
Account Management
Media Planning
Social Media Marketing
Social Media
B2b
Online Marketing
Online Advertising
Management
Copywriting
Brand Development
Relationship Marketing
Email Marketing
Integrated Marketing
New Business Development
Healthcare
Contract Negotiation
Product Management
Digital Strategy
Press Releases
Sponsorship
Market Planning
Social Networking
Media Buying
Interactive Marketing
Direct Marketing
Creative Direction
Digital Marketing
Corporate Branding
Marketing Management
B2b Marketing
Media Relations
New Media
Brand Management
Business Strategy
Brand Awareness
Corporate Communications
Wordpress
Multi Channel Marketing
Content Development
Reputation Management
Health Insurance
Search Engine Marketing
Mark Trocino Education Details
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Marist CollegeCommunications - Advertising
Frequently Asked Questions about Mark Trocino
What company does Mark Trocino work for?
Mark Trocino works for Mtsc
What is Mark Trocino's role at the current company?
Mark Trocino's current role is President and CEO | Fractional CMO | Head of Growth | Lead Generation | Brand | Strat Comms.
What is Mark Trocino's email address?
Mark Trocino's email address is mt****@****are.com
What is Mark Trocino's direct phone number?
Mark Trocino's direct phone number is +184570*****
What schools did Mark Trocino attend?
Mark Trocino attended Marist College.
What are some of Mark Trocino's interests?
Mark Trocino has interest in Education.
What skills is Mark Trocino known for?
Mark Trocino has skills like Marketing Strategy, Marketing, Marketing Communications, Advertising, Public Relations, Facebook, Sem, E Commerce, Account Management, Media Planning, Social Media Marketing, Social Media.
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