Mark Trussler Email & Phone Number

Wilmslow, England, United Kingdom

Wilmslow, England, United Kingdom

Wilmslow

Wilmslow

Act as commercial business partner with agency leads to drive & support the objectives of the agency; focusing on ensuring challenging but realistic revenue forecasts which subsequently convert to strong recovery and margin outputs.Partnering with the new business team, playing a lead role in new business opportunities; ensuring the agency enters into any new client relationship on a viable commercial footing (pricing & contractual negotiations, legal obligations and resource impact).Two notable points of involvement include winning the business of a major energy provider and an international tourism account which itself involved a consortium of sister agencies of which we played a lead role.Review and updating of our pricing vs. the industry; measuring the business using industry bodies data provided by the IPA and similar organisations. Attend & report back on annual commerciality conference provided by the IPA giving collective insight on the ever evolving advertising landscape.Continue to provide time & support on best practices for commercial processes to group sister agencies following our commercial journey; from internal partnerships to systems and processes.Developed and implemented a salaries vs. revenue model; capturing key real time information to model current and projected activity across the business; thus enabling agency leads to make key resourcing decisions in context.

Predominately provided maternity cover for the Reporting Accountant role whilst continuing to be involved on the Commercial side of the business where possible. Key tasks included:- Monthly management accounts generation and analysis (p&l, balance sheet etc.).Working to tight timelines primarily dictated by US parent owner (IPG). - Also included review with the Financial Controller & CFO, highlighting key variances vs. budget.- Quarterly budgetary pack compilation required by both the business and ultimately the parent company.- Various weekly/monthly additional ad hoc requests from the parent client plus internal budgetary control procedures.Exposure to the core financials of the business and the reporting requirements of parent company, enabled me to give further context and consideration when approaching new and current business commercials.

Driving commercial awareness in the agency was (and still is) a paramount objective for our team. Developing technologies further enabled us to move from administering information to adding value in the agency.- Ground up design and implementation of new profitability and recovery model constructed in excel; capturing key information from the operating system and provided reporting of client margin and recovery performance; enabling the business to make key decisions. - Further development of the revenue forecasting tool; specifically incorporating the business requirement to capture forecasts at not only a client level, but a departmental level. The key driver being the increasing focus on resource management in the agency across multiple contributing departments.- Key role in implementing new front end management information system; enabling real time information available to the agency.Responsibility for client and department commercials; importantly adding value using the outputs from the various technologies.

- Provided timely financial management and support to the agency's Client Service leads.- Focused specifically on forecasting and budgetary controls around revenue recognition ensuring accuracy and persuasive evidence to support.- Ground up design and implementation of new revenue forecasting tool constructed in excel; enabling the capturing of client revenue information in a set format; providing reporting in real time. This fed into a key team objective of evolving the commercial offering; putting the responsibility of client revenue targets into the hands of the Client Service team. The platform included variance analysis vs. agreed budgets/targets; enabling our team to investigate and conduct regular reviews with key agency leads to identify drivers of the outputs and thus influence and cause change where appropriate. It also cut a large amount of manual data collation and construction.

- Responsible for invoicing & WIP management for a portfolio of clients- One key client required regular communication with sister agencies to facilitate the collation, checking and processing of requirement documentation through our (lead) agency.- Investigated legacy issues and reaching resolution

Quick promotion into the main accounts team.Key tasks/responsibilities included:- Bank reconciliation for 3 group companies, intercompany transfers, credit control across all group companies, employee bonus calculations, supported management accountants with the preparation of month & year end accounts. - Also provided a point of contact and support to various company departments & branch employees.

Entry level position.- Invoice coding and input onto software accounting ledger, expense processing, cheque and BACS payments

Education record

Education record