Mark Rutherford

Mark Rutherford Email and Phone Number

Healthcare and DTC Marketing Executive | Demand Generation | Marketing & Digital Transformation | Branding | Team Builder & Cross Functional Leader | Multi-Site | PE transactions | LTV investment strategy @ Ivy Rehab Physical Therapy
Mark Rutherford's Location
Boston, Massachusetts, United States, United States
Mark Rutherford's Contact Details

Mark Rutherford personal email

n/a
About Mark Rutherford

Strategic B2B2C and D2C marketing executive with a demonstrated track record of helping healthcare and consumer organizations transform their acquisition & retention activities to significantly increase revenue and profitability, while simultaneously building the Brand and optimizing the end user experience. Skilled at mapping the patient/customer journey and introducing new marketing (programs, martech) and operational initiatives (IB/OB contact centers, cust. service) that minimize leakage and expand opportunity.Influential communicator capable of building top to bottom cross-functional organizational support that is critical to successfully evolving people, process and technology. Team builder comfortable leading small and large marketing and operational (contact center, cust service) functions who takes great pride in seeing people grow and take on new responsibilities/roles. Experience collaborating with Private Equity and investment bankers resulting in successful sale transactions. Related Competencies| Executive Leadership | Marketing strategy | Digital Transformation | CRM | Branding | Acquisition and Retention | E Commerce | Management | Market Development | P&L | Strategic Partnerships | Omni-channel | Marketing Automation | Funnel analysis & Optimization | Digital Marketing | SEO | Multi-Site | Contact Center Mgmt |Marketing/Business Analytics | Integrated Marketing Programs | Lead Generation | Demand Marketing | Referral Marketing | Market Research | Advertising | Direct Marketing | Email & SMS Marketing | Social Media Marketing | Reputation Management | Marketing Communications | New Product Development | Product Launch | Segmentation | Pricing Strategy | I can be reached at rutherfordmark@comcast.net

Mark Rutherford's Current Company Details
Ivy Rehab Physical Therapy

Ivy Rehab Physical Therapy

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Healthcare and DTC Marketing Executive | Demand Generation | Marketing & Digital Transformation | Branding | Team Builder & Cross Functional Leader | Multi-Site | PE transactions | LTV investment strategy
Mark Rutherford Work Experience Details
  • Ivy Rehab Physical Therapy
    Vp Marketing And Patient Engagement
    Ivy Rehab Physical Therapy Jul 2023 - Present
    White Plains, New York, Us
    Oversee Marketing and Patient Engagement activities for Ivy Rehab. Ivy has 550 best-in-class outpatient physical therapy clinics. Services include Physical Therapy (adult and pediatric), Occupational, Speech, and ABA therapy
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  • Heartland Dental
    Vice President Marketing (Fulfilled 1 Year Sale/Transition Agreement)
    Heartland Dental Jun 2021 - Jun 2022
    Effingham, Il, Us
    -Oversaw transition of all American Dental practices onto Heartland Dental marketing platforms, including contract re-negotiations and identification of merger synergies.-Led people, process, technology marketing audit with Deloitte Digital. Spearheaded first ever funnel analysis to identify leakage and lost revenue opportunities across 1400 clinics.-Led cross functional initiative for strategic omni-channel Martech Stack-Customer Data Platform, Mktg Automation, and Content Management System.-Worked with with Data Scientists to develop new measurement techniques for marketing investments, leading to a significant reduction in inefficient spend, boosts to profitability, and new philosophical approaches to evaluating demand generation marketing.
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  • American Dental Partners
    Vice President Marketing And Patient Engagement (Acquired By Heartland Dental June 2021)
    American Dental Partners Mar 2016 - Jun 2021
    Wakefield, Ma, Us
    -Responsible for demand generation marketing/branding, two multi-channel contact centers, and discount dental program (built team of 30+). Member of two dental group Advisory Boards. Collaborated with Leadership team, Investment Banker, and PE firm to develop pitch book and participate in meetings ultimately resulting in a successful sale transaction with Heartland Dental. Reported to CEO.-Launched multiple customizable platforms (websites, mktg automation, reputation mgmt. paid/social media, referral programs, collateral repository) designed to meet the unique needs of 23 reginal dental groups and 300 clinics. Overhauled marketing strategy with centralized, customizable platforms designed to support 23 regional dental groups and 300 practices. Worked closely with Dr. Leaders to influence strategic change, which resulted in increased revenue/profit.-Worked with BI team to develop Lifetime Value (LTV) models down to affiliate/practice level. All marketing investments were optimized against those LTV models to ensure profitable new patient acquisition.-Built and oversaw 40 seat Inbound/Outbound Patient Scheduling Center using Salesforce CRM. Grew New patients 15%; generated 10% incremental visits.-Collaborated with Operations Leaders to roll out first Digital Patient communications system, improving schedule utilization from 76% to 84% and patient retention from 82% to 85%; New online booking led to 85,000 annual appts.-Increased web traffic 30% over three years through SEO and content strategies.-Grew Discount Dental Program Membership, Revenue and EBITDA 40% over 3 year period.
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  • Rutherford Advisors
    Principal
    Rutherford Advisors May 2014 - Feb 2016
    -Executive level B2B and B2C strategic marketing consulting services for mature and start-up organizations.American Dental Partners (COO), Trip Advisor (VP Brand), Where2Interactive (CEO)-B2B and B2C go-to-market strategy creation and program implementation-Digital strategy PPC, SEO, Reputation Management, Social media, and website development
  • Philips
    Senior Director, Home Monitoring Healthcare Segment
    Philips Oct 2011 - Mar 2014
    Amsterdam, Noord-Holland, Nl
    -Created and oversaw marketing, sales, and service strategies for $170M subscription-based Home Healthcare segment.-Built and managed team of 25 marketing and customer service professionals. HM leadership team member. Reported to SVP General Manager.-Oversaw all business strategies to grow and optimize 2,500 distributor relationships. 99% account retention in fiercely competitive environment. Successfully maintained high margin wholesale pricing.-Grew Key product lines: 50% Fall Detection and 25% Medication Adherence.-Re-engineered customer service, creating 30% efficiency to enable more strategic account support.
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  • Philips
    Senior Director, Marketing, Philips Lifeline
    Philips Apr 2008 - Oct 2011
    Amsterdam, Noord-Holland, Nl
    -Oversaw field marketing for $215M subscription-based business unit that provided Emergency Response and Medication Adherence solutions.-Responsible for strategic development, demand generation/retention and marketing program ROI. Managed 30-member marketing team and $25M budget. Focused on increasing awareness, lead generation, and providing messaging/sales tool support to distributors and 125-member sales team.-Drove creation of Lifeline three-year business strategy, leveraging both direct and in-direct channels.Oversaw all field or "downstream" marketing for Philips BU that provided Personal Emergency Response and Medication Adherence solutions. Responsible for strategic development and marketing ROI. Managed team of 30+ and reported to SVP/GM.
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  • Philips Lifeline
    Vp Consumer Marketing, Philips Lifeline
    Philips Lifeline Jul 2005 - Mar 2008
    Framingham, Ma, Us
    Created new multi-channel Direct-to-Consumer acquisition strategies for company that had relied primarily on distribution via healthcare organizations. Reported to CEO and SVP, Service Officer.-Elected to Philips "Top Achievers" program.
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  • Bose Corporation
    Director, Us Direct To Consumer Marketing
    Bose Corporation Jan 2002 - Jul 2005
    Framingham, Massachusetts, Us
    -Led all traditional and digital U.S. direct-to-consumer marketing for $350M business.-Managed $100M budget and built team of 32 marketing professionals. Joint P&L responsibility with sales channel GM's. Partnered with Sales Channel leaders to optimize overall GTM strategy/profitability.-Increased Noise Canceling Headset product line revenue 265% through new advertising.-Drove $30M in new revenue by consolidating sales channel databases and creating new cross-channel programs.-Co-authored Bose marketing principles; Nominated by CEO/President for Bose Leadership Institute.
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Mark Rutherford Skills

Channel Market Sound Infrastructure Overseeing International Sales Sales Customer Retention Articulate Finance Cd Medication Adherence Return On Investment Serving Driving Executive Positions Online Advertising Hacking Sales And Marketing P&l Management Co Authored Cross Functional Team Leadership Segmentation Direct Mail At&t Detection Subscription Search Brand Strategy Management Revenue Public Relations Funding Cycling American Express Strategic Account Consumer Marketing Noise Leadership Coordinated Boston B2b Golf Profit Messaging System Automotive Business Services Cell Home Shopping Healthcare Voice Fundraising Strategy Branding Direct Sales Strategies Acoustic New Business Development Product Strategy Training Distributors Go To Market Strategy Customer Service Attribution Radio Robust Product Development Product Launch Research Emerging Technologies System Monitoring Brand Perception Call Centers Wave Energy Analysis Partnerships Philips Print Tactics Product Marketing Direct Marketing Music Therapy Field Marketing .net B2c Results Orientation Social Media Promotional Home Video C Consumer Electronics Retail Educational Outreach Usps Applications Business Development Communication Home Crafts Advertising Music Athletic Training Strategic Planning Lead Generation Consolidating Suite Ice Cream Business Intellligence Marketing Special Needs Populations Business Intelligence Philosophy Affordable Care Act Measurements Launching Conflict Bose Data Migration Emergency Services Media Pricing Brand Architecture Country Websites Responsibility Internal Audit Customer Experience Database Marketing Distribution Product Lines Growing Businesses Portfolio Role Model History Sales Channel Brand Equity Grants Electronics Investments Guidelines Integrated Marketing On Line Margin Improvement Linking Psychology Yogurt Lighting Ltv Product Adoption Budgets Business Strategy Television Conceptual Modeling Marketing Strategy Meetings Mergers And Acquisitions Program Implementation Inserts Schools Consumer Wholesale Databases

Mark Rutherford Education Details

  • St. Lawrence University
    St. Lawrence University
    Bachelor Of Science - Bs

Frequently Asked Questions about Mark Rutherford

What company does Mark Rutherford work for?

Mark Rutherford works for Ivy Rehab Physical Therapy

What is Mark Rutherford's role at the current company?

Mark Rutherford's current role is Healthcare and DTC Marketing Executive | Demand Generation | Marketing & Digital Transformation | Branding | Team Builder & Cross Functional Leader | Multi-Site | PE transactions | LTV investment strategy.

What is Mark Rutherford's email address?

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What is Mark Rutherford's direct phone number?

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What schools did Mark Rutherford attend?

Mark Rutherford attended St. Lawrence University.

What are some of Mark Rutherford's interests?

Mark Rutherford has interest in Traveling, Biking, Golf, Coaching Youth Athletics.

What skills is Mark Rutherford known for?

Mark Rutherford has skills like Channel, Market, Sound, Infrastructure, Overseeing, International Sales, Sales, Customer Retention, Articulate, Finance, Cd, Medication Adherence.

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