Mark Rutherford Email & Phone Number

White Plains, New York, Us

Oversee Marketing and Patient Engagement activities for Ivy Rehab. Ivy has 550 best-in-class outpatient physical therapy clinics. Services include Physical Therapy (adult and pediatric), Occupational, Speech, and ABA therapy

Effingham, Il, Us

-Oversaw transition of all American Dental practices onto Heartland Dental marketing platforms, including contract re-negotiations and identification of merger synergies.-Led people, process, technology marketing audit with Deloitte Digital. Spearheaded first ever funnel analysis to identify leakage and lost revenue opportunities across 1400 clinics.-Led cross functional initiative for strategic omni-channel Martech Stack-Customer Data Platform, Mktg Automation, and Content Management System.-Worked with with Data Scientists to develop new measurement techniques for marketing investments, leading to a significant reduction in inefficient spend, boosts to profitability, and new philosophical approaches to evaluating demand generation marketing.

Wakefield, Ma, Us

-Responsible for demand generation marketing/branding, two multi-channel contact centers, and discount dental program (built team of 30+). Member of two dental group Advisory Boards. Collaborated with Leadership team, Investment Banker, and PE firm to develop pitch book and participate in meetings ultimately resulting in a successful sale transaction with Heartland Dental. Reported to CEO.-Launched multiple customizable platforms (websites, mktg automation, reputation mgmt. paid/social media, referral programs, collateral repository) designed to meet the unique needs of 23 reginal dental groups and 300 clinics. Overhauled marketing strategy with centralized, customizable platforms designed to support 23 regional dental groups and 300 practices. Worked closely with Dr. Leaders to influence strategic change, which resulted in increased revenue/profit.-Worked with BI team to develop Lifetime Value (LTV) models down to affiliate/practice level. All marketing investments were optimized against those LTV models to ensure profitable new patient acquisition.-Built and oversaw 40 seat Inbound/Outbound Patient Scheduling Center using Salesforce CRM. Grew New patients 15%; generated 10% incremental visits.-Collaborated with Operations Leaders to roll out first Digital Patient communications system, improving schedule utilization from 76% to 84% and patient retention from 82% to 85%; New online booking led to 85,000 annual appts.-Increased web traffic 30% over three years through SEO and content strategies.-Grew Discount Dental Program Membership, Revenue and EBITDA 40% over 3 year period.

-Executive level B2B and B2C strategic marketing consulting services for mature and start-up organizations.American Dental Partners (COO), Trip Advisor (VP Brand), Where2Interactive (CEO)-B2B and B2C go-to-market strategy creation and program implementation-Digital strategy PPC, SEO, Reputation Management, Social media, and website development

Amsterdam, Noord-Holland, Nl

-Created and oversaw marketing, sales, and service strategies for $170M subscription-based Home Healthcare segment.-Built and managed team of 25 marketing and customer service professionals. HM leadership team member. Reported to SVP General Manager.-Oversaw all business strategies to grow and optimize 2,500 distributor relationships. 99% account retention in fiercely competitive environment. Successfully maintained high margin wholesale pricing.-Grew Key product lines: 50% Fall Detection and 25% Medication Adherence.-Re-engineered customer service, creating 30% efficiency to enable more strategic account support.

Amsterdam, Noord-Holland, Nl

-Oversaw field marketing for $215M subscription-based business unit that provided Emergency Response and Medication Adherence solutions.-Responsible for strategic development, demand generation/retention and marketing program ROI. Managed 30-member marketing team and $25M budget. Focused on increasing awareness, lead generation, and providing messaging/sales tool support to distributors and 125-member sales team.-Drove creation of Lifeline three-year business strategy, leveraging both direct and in-direct channels.Oversaw all field or "downstream" marketing for Philips BU that provided Personal Emergency Response and Medication Adherence solutions. Responsible for strategic development and marketing ROI. Managed team of 30+ and reported to SVP/GM.

Framingham, Ma, Us

Created new multi-channel Direct-to-Consumer acquisition strategies for company that had relied primarily on distribution via healthcare organizations. Reported to CEO and SVP, Service Officer.-Elected to Philips "Top Achievers" program.

Framingham, Massachusetts, Us

-Led all traditional and digital U.S. direct-to-consumer marketing for $350M business.-Managed $100M budget and built team of 32 marketing professionals. Joint P&L responsibility with sales channel GM's. Partnered with Sales Channel leaders to optimize overall GTM strategy/profitability.-Increased Noise Canceling Headset product line revenue 265% through new advertising.-Drove $30M in new revenue by consolidating sales channel databases and creating new cross-channel programs.-Co-authored Bose marketing principles; Nominated by CEO/President for Bose Leadership Institute.