Mark Short

Mark Short Email and Phone Number

Vice President of Business Development @ ReadyOne Industries
El Paso, TX, US
Mark Short's Location
El Paso, Texas, United States, United States
Mark Short's Contact Details
About Mark Short

As an accomplished and results-driven business development executive, I have a proven track record of elevating teams and delivering business objectives while maximizing sales and revenue. I am well-versed in sales, marketing, relationship-building, and client management, with an emphasis on exceptional customer experiences. I am a strategic leader able to define vision, execute roadmaps, and guide high-performing teams to achieve goals and KPIs. I am a growth-focused professional mindful of fiscal responsibility while aligning revenue targets. Below is a selection of the top accomplishments from my career:● Increasing revenue at ReadyOne Industries from $50M to $200M by securing 3- to 5-year contracts, forecasting $1B in revenue in the next 10 years. ● Growing Yanmar America’s business by 10%+ by enhancing dealer and retailer customer interactions, developing strategic plans, forging new partnerships, and eliminating redundancies. ● Navigating supply chain issues at Yanmar America following the pandemic, interacting with the Japanese manufacturer to resolve $100M in back orders and communicating with customers to mitigate additional issues. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at mshort030@gmail.com.AREAS OF EXPERTISE Account Planning Sales Management Competitive Pricing Executive Leadership Expense Management Category Management New Business Development Finance & Business PlanningCross-Functional Collaboration Business Analysis & Consumer Insights

Mark Short's Current Company Details
ReadyOne Industries

Readyone Industries

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Vice President of Business Development
El Paso, TX, US
Website:
readyone.org
Employees:
113
Mark Short Work Experience Details
  • Readyone Industries
    Vice President Of Business Development
    Readyone Industries
    El Paso, Tx, Us
  • Readyone Industries
    Vice President / General Manager, Corrugated And Kitting Division
    Readyone Industries May 2024 - Present
    El Paso, Texas, Us
    Full P&L responsibility focusing on growing revenue and gross margin to align with the strategic goals of Talent Management, Operational Efficiency and Restoring Profitability. Overall management of our corrugated and kitting division.
  • Readyone Industries
    Vice President Of Business Development
    Readyone Industries Jan 2022 - Present
    El Paso, Texas, Us
    Hired to lead transformational efforts as 1 of 3 officers at manufacturing facility. Oversee business development, sales, marketing, operations management, and customer relations for Department of Defense agencies and commercial accounts. ● Diversified customer base by launching commercial business, securing 3 contracts valued between $1M and $35M, and one 5-year contract valued at $35M. ● Positioned company to obtain opportunities from exclusive Department of Defense programs by hiring disabled workers and ensuring program requirements were met.
  • Yanmar America
    Director, Rural Lifestyle Division
    Yanmar America 2021 - 2022
    Adairsville, Ga, Us
    Recruited to high-end tractor company to oversee team of 24 to 30 employees and lead US operations. Directed teams responsible for internal and external sales, marketing, product development, and customer service functions. Regionalized products, market research, value proposition, content, segmentation, positioning, and product launches to meet customer and market demands. ● Hired, trained, and mentored new team comprising national sales manager, regional sales managers, marketing managers, and customer-support representatives. ● Conceptualized and launched new digital marketing and promotional campaign.
  • Private Equity Firms
    Independent Consultant
    Private Equity Firms 2019 - 2022
    Offered subject matter expertise in horticulture to provide consulting services to private equity firms in UK and Holland. Supported organizations with due diligence for mergers and acquisitions of existing consumer packaged goods (CPG) and global companies.● Completed 2 large projects, including consulting with 2 private equity firms on due diligence for acquisition of major firm and industry insights.
  • Ball Horticultural Company
    Corporate Director, Business Development
    Ball Horticultural Company 2017 - 2019
    West Chicago, Illinois, Us
    Promoted to deliver business development across 5 companies with independent P&Ls within industry-leading horticulture company. Supervised 8–10 direct reports with dotted-line oversight for cross-functional departments.● Boosted overall sales by 20% and proprietary product sales by 20% with effective, targeted, and strategic sales plans. ● Slashed operating expenses by 26% by lowering pricing discounts, updating advertising to control promotional and ad spend, and analyzing account budgets to control individual costs.
  • Ball Horticultural Company
    Global Director, Sales And Marketing
    Ball Horticultural Company 2011 - 2017
    West Chicago, Illinois, Us
    Led global team of 12–18 across North America, Europe, China, Russia, and Japan in growing sales and market share through new business development and effective go-to-market strategies. Strengthened relationships with Japanese retailers by visiting sites and adapting best practices to meet market differences.● Drove 35% global and 50% North American market share growth across Southeast Asia, Australia, Russia, China, and LATAM; positioned European business as second-largest business.
  • Agrifab  Corporation
    Vice President, Marketing And Product Development.
    Agrifab Corporation 2006 - 2010
    Sullivan, Illinois, Us
    Oversaw operations, distribution, and product development for $100M CPG manufacturer serving Fortune 500 customers, such as Lowe’s, Home Depot, John Deere, Husqvarna, MTD Products, and Tractor Supply. Secured placement in home centers and OEMs.● Achieved many successes, including increasing sales by 7%, exceeding bottom-line margin goal by 300%, and reducing product development costs by 50% while growing launches by 20% with stage-gate process.

Mark Short Skills

Marketing Strategy Product Development Market Analysis Strategic Planning Retail Sales Management Sales Marketing Management Merchandising Forecasting Budget Process Profit Maximization Executive Management Sku Management Stage Gate Competitive Analysis Pricing Market Research Market Planning Brand Management Marketing Brand Development New Business Development Selling Marketing Research Budgets Negotiation Consumer Products Trade Shows Customer Service Manufacturing Key Account Management Cross Functional Team Leadership Supply Chain B2b Advertising International Sales Strategy Account Management Business Planning Profit Sales Presentations International Business Purchasing Business Strategy Team Building Pricing Strategy Operations Management Management International Business Development Exceed Sales Goals External Relationships Sales Promotion

Mark Short Education Details

  • Lewis University
    Lewis University
    Sales And Marketing

Frequently Asked Questions about Mark Short

What company does Mark Short work for?

Mark Short works for Readyone Industries

What is Mark Short's role at the current company?

Mark Short's current role is Vice President of Business Development.

What is Mark Short's email address?

Mark Short's email address is ms****@****ail.com

What is Mark Short's direct phone number?

Mark Short's direct phone number is +163037*****

What schools did Mark Short attend?

Mark Short attended Lewis University.

What are some of Mark Short's interests?

Mark Short has interest in Etc, Membership, Fishing, I Enjoy Boating, I Also Stay Active With My Kids, Playing Baseball And Traveling, I Am In Charge Of Events.

What skills is Mark Short known for?

Mark Short has skills like Marketing Strategy, Product Development, Market Analysis, Strategic Planning, Retail, Sales Management, Sales, Marketing Management, Merchandising, Forecasting, Budget Process, Profit Maximization.

Who are Mark Short's colleagues?

Mark Short's colleagues are Lee Wilkinson, Maria Elena Jimenez, Cynthia Chavez, Richie Ybarra, Kenny Galindo, Leslie Vargas, Blanca Sosa.

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