Mark Twaddell Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas

• Created multiple tools and queries to increase efficiency across analytics team by finding ways to automate redundant/mundane tasks• Wrote SQL queries to provide national analytics division tools to export data via AWS and Snowflake SQL servers• Using Excel Power Query and Snowflake SQL, helped develop tool to automate analytical insights for campaigns, for use by self-service clients

Dallas/Fort Worth Area

• Entrusted to provide reporting insights and analyses for priority/sensitive clients with advertising campaigns regularly spending $1,000,000 (translating to annual billings for all campaigns of $30,000,000+)• Provided troubleshooting and mentorship support to analytics team at national level• Determined need for and created tool of 46,000+ zip codes to identify Designated Market Areas (DMAs) to enable more efficient selection of markets to target with campaigns

• Delivered actionable insights/analyses to tell campaign performance story, and how it translated to campaign success, for 40+ clients per week, utilizing Excel spreadsheets and Datorama for automated online dashboards• Worked with internal teams and clients to align on objectives/KPIs and make recommendations for campaign optimization, while keeping focus on campaign performance and client retention

Dallas, Texas

• Sent daily pacing updates to vendors for multiple clients, ensuring all campaign budgets were spent to maximize client investment• Provided support to campaign analysts for ad hoc reporting requests to help maintain operational bandwidth, allowing them to focus on more intricate reporting, while still meeting deadlines• Awarded “Analytics Newcomer of the Year” for the South Region, 2014

Dallas, Texas

• Represented company as promotional liaison at remote broadcasts and station events by helping to coordinate event layout and prize distribution, while offering logistical support and talent management • Provided administrative assistance to promotions coordinator and marketing director

Dallas, Tx

Created marketing and media plans for clients in order to provide a blueprint for social media best practicesActed as social media subject matter expert to clients, providing best practices on social media branding and managementResearched and developed reach strategies for destination marketing

Addison, Tx

• Tracked social media patterns and trends through Twitter, Facebook, and Google Reader to pair clients with customers; managed clients’ Facebook and Twitter pages to expand brand’s digital footprint• Conducted product research; assisted in creating clients’ online presence via blogs and social media

Addison, Tx

• Cataloged and organized script to screen library; digitized and reformatted television shows for archives• Drafted documents to support cohesion between principal and post-production teams

Post Graduate Program In Data Science And Business Analytics, Data Science And Analytics

Ba, Film & Digital Media

Activities and Societies: Kappa Omega Tau Service Fraternity

Education record