Mark Boyd Email and Phone Number
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Growth. Support. Happiness. I am on a mission to connect and support like-minded individuals in the digital communication and marketing industry! Being an Eagle Scout, I am a big proponent of servant leadership & evolving on a regular basis. That takes active listening & providing peer-to-peer support, being self-aware of my actions & how they impact those around me, and making time to learn from mentors, extending those learnings to my network.My professional passions are digital content creation, social media management, and media strategy. As a recent part-time Social Media Specialist and full-time Account Supervisor at Coegi, I'm bringing 9 years of marketing, 2 years of sales, 6 years of digital content, and 5 years of supervisory experience to the agency world. I work with clients & partnering agencies in sensitive industries, such as healthcare/pharmaceuticals, advocacy, tech, and finance, to bring them A+ strategies and solutions in the digital media space. In addition to working with our external partners, I mentor associate-level members and support our company's growth in various ways. A few of my past positions include the Digital Content/Social Media Manager for the University of Missouri-Columbia (MU) building & maintaining the digital brand of the @Mizzou channels, Aquatic Lesson Coordinator/Head Pool Manager leading the Columbia Parks & Recreation's Swim Lesson Program & training between 100 - 200 aquatic staff members yearly, and Sales/Operations Manager for Vector Marketing managing the operations of a $3MM division office located in St. Louis, MO. As an Eagle Scout, a recipient of the Mizzou LGBTQ Resource Center's Catalyst Award, and a servant leader, I strive to create and maintain inclusive spaces. This goal drove me to become a Scoutmaster of Columbia, Missouri's first all-inclusive Scout Troop. Graduating from MU with my Bachelor of Arts, Interdisciplinary Studies - Communication & Computer Science with a minor in Business in 2018, I combined the best parts of each field to create a custom major. This allowed me to build a complex skillset that I now utilize in my professional life while connecting a network of individuals. Do you love digital storytelling, media strategy, and serving your community? Let's connect to see what's possible!
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Marketing And Communications ManagerMomentum AcademySt. Louis, Mo, Us
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Marketing And Communications ManagerMomentum Academy Mar 2024 - Present -
Digital Content Strategist & ConsultantHit The Mark Strategy Aug 2023 - Present -
OwnerHit The Mark Strategy Aug 2020 - Present
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Social Media SpecialistCoegi Jul 2023 - Oct 2023Columbia, Missouri, UsResponsible for the implementation, management, and optimization of campaigns at Coegi. In this role, I executed effective and innovative social media campaigns on Facebook, Instagram, Snapchat, Pinterest, LinkedIn, X (formerly Twitter), TikTok, and other emerging social platforms including Reddit and NextDoor. Successfully developed monthly and quarterly reporting for clients, as well as assisted in compiling best practices for social campaign management, in conjunction with operations management.- Worked within social platforms to set up and manage media campaigns to ensure success across the lifetime of several client media campaigns- Monitored pacing and performance of clients' media campaigns across all social platforms- Actively participated in training across multiple platforms- Analyzed and reported on campaign performance for client's media campaigns - Reviewed the status and performance of campaigns with internal client account team members and clients as needed- Provided social execution expertise and research for internal account team members as well as worked with Client Engagement and Business Development on new business pitches- Participated in the development of client presentations, in conjunction with the Client Engagement, Business Operations, and New Business and Marketing departments. - Promoted the external marketing of Coegi by developing timely blogs, white papers, and case studies -
Account Strategist/SupervisorCoegi Feb 2023 - Jun 2023Columbia, Missouri, UsAs an Account Strategist/Supervisor, I led the strategic direction of current accounts while assisting new business pitches as opportunities came through. - Responsible for the health and operations of $10MM in digital campaigns within programmatic, social, and SEM channels- Established winning strategies and led digital performance reviews for the sister agency's largest client; resulting in winning the client's critical business service at $400K+- Led a portfolio of clients within multiple verticals, growing a high-tier account by 353% YOY- Provided developmental feedback to the department and executive leadership to further the growth of the company- Gained and maintained expert knowledge of client business, industry, and competition using research and planning tools- Provided mentorship opportunities to new employees within my department and the agency
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Senior Account ManagerCoegi Apr 2022 - Jan 2023Columbia, Missouri, UsThe Senior Account Manager is responsible for the digital health andoperations of campaigns on display, video, social, digital out-of-home, audio,connected tv, and native channels. I act as the point-person forexternal communication of RFPs, campaign goals, objectives andperformance with Coegi’s clients. I also manage campaign workflow inconjunction with the Programmatic, Search, and Social Media Departments.The Senior Account Manager provides mentorship to part-timeemployees and other members of the Client Service team.Duties & Responsibilities:Manage a client portfolio of high-touch accounts within Coegi.Respond to strategy requests or RFPs of current clients with best-in-class proposals.Respond to client emails and phone calls within one business day.Actively participate in training across multiple platforms.Provide expertise and research to the Account Strategy Team and BusinessDevelopment of new business calls and client presentations.Demonstrate a subject matter expertise in their experience of digital mediacampaigns for clients.Works closely with their assigned Account Strategy Directors to bring innovative andstrategic digital marketing knowledge to clients.Demonstrates an ability to think big picture for client accounts and expressescuriosity for the client's verticalSuperior Project management of both executional tasks and complex strategicprojects related to client campaigns or ongoing needs.Provides proactive communication to keep teammates informed, anticipates clientrequests.Strong level of account ownership, knows everything about assigned accounts anddemonstrates leadership in proposed solutions for team approval, or final decisionmakingAssist in training of new employees, in conjunction with Leadership.Works with the Director of Client Service to improve and innovate departmentprocesses for internal and external relationships.Provides mentorship opportunities to new employees within the Client Servicedepartment.
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Account ManagerCoegi Apr 2021 - Mar 2022Columbia, Missouri, UsAs an Account Manager, I'm responsible for the digital health and operations ofcampaigns on display, video, social and native channels. I act as the point-personfor external communication of RFPs, campaign goals, objectives, andperformance with Coegi’s clients. I manage campaign workflow inconjunction with the Operations, Data & Technology, and Account Strategy Departments.Main Duties: - Monitor activation and pacing of a campaign portfolio across digital platforms- Respond to client communications and RFP of current clients with best-in-class proposals- Responsible for the project management of the client business, setting turnaroundtimes and meeting deadlines.- Provide expertise and research to the Account Strategy Directors on new business calls andclient presentations.
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Digital Content ManagerUniversity Of Missouri-Columbia Apr 2020 - Mar 2021Columbia, Mo, Us -
Social Media ManagerUniversity Of Missouri-Columbia Jan 2019 - Apr 2020Columbia, Mo, UsManaging social media (Twitter, Facebook, Instagram, Youtube, and LinkedIn) for Mizzou. Managing brand consistency for Mizzou's digital content. Creating copy for social media posts and connecting with offices and departments throughout campus to promote the Mizzou brand.
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Digital Marketing AssistantUniversity Of Missouri-Columbia Jun 2016 - Dec 2018Columbia, Mo, Us
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Digital Content StrategistColumbia Swim Club Nov 2018 - Jan 2021Assisting digital content for Columbia Swim Club including photography, social media, and website design. -
Assistant Swim CoachColumbia Swim Club Aug 2018 - Jan 2021
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Director Of Digital Communications And Public RelationsShift Pharmaceuticals Mar 2020 - Dec 2020Overland Park, Kansas, UsWorking to launch Shift's social media pages and leading a website redesign. -
Aquatic Lesson CoordinatorCity Of Columbia Oct 2015 - Jul 2018Oversaw the City of Columbia Parks and Recreation Swim Lesson Program while also running two aquatic facilities. Trained new lifeguards for the city and surrounding areas while also training new swim instructors to teach a variety of age groups.
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Sales/Operations ManagerVector Marketing May 2014 - Jan 2016Olean, Ny, UsOversaw office operations of a multi-million dollar office which operated as the division headquarters for more than a year. Trained new representatives to sell a multi-million dollar product while also leading in personal sales.
Mark Boyd Skills
Mark Boyd Education Details
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University Of Missouri-ColumbiaMulti/Interdisciplinary Studies
Frequently Asked Questions about Mark Boyd
What company does Mark Boyd work for?
Mark Boyd works for Momentum Academy
What is Mark Boyd's role at the current company?
Mark Boyd's current role is Marketing and Communications Manager.
What is Mark Boyd's email address?
Mark Boyd's email address is ma****@****hoo.com
What is Mark Boyd's direct phone number?
Mark Boyd's direct phone number is +163629*****
What schools did Mark Boyd attend?
Mark Boyd attended University Of Missouri-Columbia.
What skills is Mark Boyd known for?
Mark Boyd has skills like Marketing, Social Media Marketing, Data Analysis, Customer Retention, Microsoft Office, Social Media, Content Management, Sales, Marketing Strategy, Advertising, Customer Service.
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