Mark Tyler Email & Phone Number

United Kingdom

Osterley, England, United Kingdom

London, United Kingdom

Working with Sky's content partners to deliver world class entertainment products;

London, United Kingdom

• Managing Sky's relationship with key global content producers
• Responsible for analysing and monitoring opportunities to enrich existing or new Sky TV propositions through third party content providers
• Successfully negotiated carriage and app deals end to end that develop new or existing Sky TV products and propositions (inc. NOW TV) - e.g. Sky content offering, Sky Kids App, Sky Box Sets, NOW TV app store
• Managed implementation of deals with operational and technical teams at… Show more
• Managed implementation of deals with operational and technical teams at both Sky and partners to ensure smooth delivery Show less

• Responsible for delivering against quarterly and annual subscriber and revenue targets for Sky’s biggest TV subscription products.Achievements:
• Conducted and utilised market insight to input into content schedule and acquisition plans. These plans were based on insight showing which content was most efficient in retaining existing subscribers and attracting.
• Conducted and utilised market insight to input into content schedule and acquisition plans. These plans were based on insight showing which content was most efficient in retaining existing subscribers and attracting.
• Developed and implemented a new segmentation of the entire UK household population. This project allowed greater relevance of marketing activities throughout all customer facing business functions (e.g. Brand, Trading.
• Identified market drivers and sources of competitive advantage for Sky Movies. Cascaded insight throughout relevant teams to ensure messaging was optimised.
• Identified the need for a ‘Lite proposition’ in order to take advantage of headroom and grow subscribers incrementally. Providing an additional revenue stream of up to £10m per annum.

Bracknell

• Responsible for the sales performance of a product portfolio worth £5.5 million per annum
• Development and ongoing management of a high value opportunity hopper.
• Generated sales in both B2C and B2B industries including Leisure and Motorsport segments.
• Management of 2 Key Accounts, worth approx £1.5 million per annum.
• Designed and Implemented Channel partner incentive schemes, which delivered over 20% growth during the promotional period.
• Introduced new products to… Show more Responsible for the sales performance of a product portfolio worth £5.5 million per annum

Bracknell, Berkshire, UK

• Functioning as part of a Global team, and working with colleagues from all over the world to achieve collective and local goals.
• Managed and developed major B2B and B2C brands – 3M, Scotchlite, Thinsulate, and Peltor, including the design and communication of tailored value propositions to different segments.
• Created and managed sponsorship relationships with multiple partners in motorsport including Sahara Force India F1, Top Gear and Ford M-Sport.
• Utilised Market and… Show more Functioning as part of a Global team, and working with colleagues from all over the world to achieve collective and local goals.
• Utilised Market and Segment research to develop and implement integrated online and offline marketing plans. Utilising a range of techniques such as: website creation, microsite, viral marketing campaigns, social.
• Utilised pricing strategies and other methods to manage and improve gross margins contributions of individual product groups, ultimately providing a GM% improvement of over 5% in 12 months.

Professional Diploma In Marketing, Marketing, Pass

The course focuses on developing the many skills needed to manage the function itself – including elements ranging from channel management.

1St Class Honors In Ba(Hons) Business Studies With Marketing, Business Studies With Marketing, 1St Class Honors

Activities and Societies: Captain of Winton Wanderers Football Club Units included Finance, International Marketing, Marketing.