Mark Tyler Email & Phone Number

United Kingdom

Osterley, England, United Kingdom

London, United Kingdom

Working with Sky's content partners to deliver world class entertainment products;

London, United Kingdom

• Managing Sky's relationship with key global content producers• Responsible for analysing and monitoring opportunities to enrich existing or new Sky TV propositions through third party content providers• Successfully negotiated carriage and app deals end to end that develop new or existing Sky TV products and propositions (inc. NOW TV) - e.g. Sky content offering, Sky Kids App, Sky Box Sets, NOW TV app store• Managed implementation of deals with operational and technical teams at… Show more • Managing Sky's relationship with key global content producers• Responsible for analysing and monitoring opportunities to enrich existing or new Sky TV propositions through third party content providers• Successfully negotiated carriage and app deals end to end that develop new or existing Sky TV products and propositions (inc. NOW TV) - e.g. Sky content offering, Sky Kids App, Sky Box Sets, NOW TV app store• Managed implementation of deals with operational and technical teams at both Sky and partners to ensure smooth delivery Show less

Responsible for delivering against quarterly and annual subscriber and revenue targets for Sky’s biggest TV subscription products.Achievements:• Conducted and utilised market insight to input into content schedule and acquisition plans. These plans were based on insight showing which content was most efficient in retaining existing subscribers and attracting new versus the cost of acquisition. Content acquired as a result of this research included the entire Star Wars saga as well… Show more Responsible for delivering against quarterly and annual subscriber and revenue targets for Sky’s biggest TV subscription products.Achievements:• Conducted and utilised market insight to input into content schedule and acquisition plans. These plans were based on insight showing which content was most efficient in retaining existing subscribers and attracting new versus the cost of acquisition. Content acquired as a result of this research included the entire Star Wars saga as well as creating popular collections from British talent, Tom Hanks and Tom Cruise.• Developed and implemented a new segmentation of the entire UK household population. This project allowed greater relevance of marketing activities throughout all customer facing business functions (e.g. Brand, Trading, Content, and Scheduling).• Identified market drivers and sources of competitive advantage for Sky Movies. Cascaded insight throughout relevant teams to ensure messaging was optimised.• Identified the need for a ‘Lite proposition’ in order to take advantage of headroom and grow subscribers incrementally. Providing an additional revenue stream of up to £10m per annum.• Designed and developed a business case for a premium Sky Movies proposition that would provide an additional revenue stream of £30m per annum.• Created a business case and proposal deck for Sky Bet Football League Goal Highlights to be incorporated within the Sky Sports Score Centre App.• Analysed current and future market trends to shape the 5 year strategic vision for Sky Movies. Including the roadmap for software development to enhance user experience. Show less

Bracknell

Responsible for the sales performance of a product portfolio worth £5.5 million per annum• Development and ongoing management of a high value opportunity hopper.• Generated sales in both B2C and B2B industries including Leisure and Motorsport segments.• Management of 2 Key Accounts, worth approx £1.5 million per annum.• Designed and Implemented Channel partner incentive schemes, which delivered over 20% growth during the promotional period.• Introduced new products to… Show more Responsible for the sales performance of a product portfolio worth £5.5 million per annum• Development and ongoing management of a high value opportunity hopper.• Generated sales in both B2C and B2B industries including Leisure and Motorsport segments.• Management of 2 Key Accounts, worth approx £1.5 million per annum.• Designed and Implemented Channel partner incentive schemes, which delivered over 20% growth during the promotional period.• Introduced new products to market, generating a strong opportunity pipeline.• Management of Motorsport sponsorship assets including Ford M-Sport and Top Gear.• Leveraged a CRM system to create, manage and close opportunities efficiently. Show less

Bracknell, Berkshire, Uk

Functioning as part of a Global team, and working with colleagues from all over the world to achieve collective and local goals.• Managed and developed major B2B and B2C brands – 3M, Scotchlite, Thinsulate, and Peltor, including the design and communication of tailored value propositions to different segments.• Created and managed sponsorship relationships with multiple partners in motorsport including Sahara Force India F1, Top Gear and Ford M-Sport.• Utilised Market and… Show more Functioning as part of a Global team, and working with colleagues from all over the world to achieve collective and local goals.• Managed and developed major B2B and B2C brands – 3M, Scotchlite, Thinsulate, and Peltor, including the design and communication of tailored value propositions to different segments.• Created and managed sponsorship relationships with multiple partners in motorsport including Sahara Force India F1, Top Gear and Ford M-Sport.• Utilised Market and Segment research to develop and implement integrated online and offline marketing plans. Utilising a range of techniques such as: website creation, microsite, viral marketing campaigns, social media, search engine optimisation, PR, exhibitions and events, literature. • Utilised pricing strategies and other methods to manage and improve gross margins contributions of individual product groups, ultimately providing a GM% improvement of over 5% in 12 months.• Worked closely with European teams to introduce new products to the UK market, providing new revenue streams in excess of £1million.• Worked closely with the sales teams to achieve monthly sales targets, and effectively implement and execute marketing campaigns. • Analysed the sales performance of all managed product groups, reporting monthly to the Marketing Manager. Where necessary control plans were then executed.• Introduced an approved partner loyalty campaign based upon a growth incentive. This provided a growth in sales of 27%.• Developed a Bundle Promotional Campaign that delivered over £500k of new business during a three month period. This campaign was later recognised by a nomination for a Global Marketing Excellence award.• Organised and managed a number of end user events to build awareness and create new relationships in line with the overall marketing strategy. • Managed annual budgets and ROI of all activities. Show less

Professional Diploma In Marketing, Marketing, Pass

The course focuses on developing the many skills needed to manage the function itself – including elements ranging from channel management.

1St Class Honors In Ba(Hons) Business Studies With Marketing, Business Studies With Marketing, 1St Class Honors

Activities and Societies: Captain of Winton Wanderers Football Club Units included Finance, International Marketing, Marketing.