Mark U. Email & Phone Number

Hoboken, New Jersey, Us

Led cross-functional teams of segment, vertical, and content product marketers, contributing to four consecutive years of 30% year-over-year growth for a Customer Experience (CX) SaaS platform.- Developed vertical-focused GTM strategies, including Ideal Customer Profiles (ICPs), buyer personas, messaging frameworks, solution maps, and campaign messaging for key sectors: healthcare, retail, banking, and public sector.- Drove product differentiation and market positioning through impactful content creation.- Collaborated closely with sales teams, providing vital buyer intelligence, guiding sales-led campaigns, and delivering content tailored to the evaluation, consideration, and decision stages of the buyer's journey.- Conducted regular GTM reviews to meticulously track lead generation, opportunity progression, and revenue attainment.

Austin, Texas, Us

As the principal product marketing leader, I played a pivotal role in achieving 16 consecutive quarters of revenue growth for the Orion Network Configuration and Endpoint Management portfolio, encompassing NCM automated network configuration, IPAM IP address/DHCP management, and UDT switch-port monitoring.- Implemented highly targeted product-led growth (PLG) strategies, leveraging SEO-optimized content, free tools, demos, and trials to consistently generate sales-ready leads. These efforts not only boosted product awareness but also accelerated adoption.- Spearheaded portfolio-level product launches, overseeing every aspect, including release communications, pricing strategies, packaging updates, analyst briefings, PR campaigns, sales enablement initiatives, and comprehensive product training.

Salt Lake City, Ut, Us

As an executive product leader, I was brought in to assist with a successful private equity exit for an emerging brand protection suite, trusted by globally recognized hospitality and food service giants.- Achieved an impressive 70% revenue growth and established standardized product management and demand marketing processes.- Implemented a highly targeted account-based demand marketing program to enhance customer engagement and conversion rates.- Leveraged the Pragmatic Marketing framework to define market and buyer personas, product strategies, and competitive positioning. This holistic approach informed our coordinated product roadmaps, go-to-market plans, and solution and campaign messaging.

Mountain View, California, Us

Led a cross-functional team in the successful development and launch of SaaS QuickBooks add-ons, delivering essential business intelligence (BI) and customer relationship management (CRM) functionalities.- Spearheaded buyer research initiatives and leveraged Intuit's 'Design for Delight' methodology to meticulously craft agile product requirements. This process resulted in highly user-centric and effective product features, optimizing user satisfaction and adoption rates.

San Jose, California, Us

As the leader of global product lines for enterprise data protection, I managed critical products such as Ghost and Backup Exec System Recovery.- Conducted comprehensive research into customer needs, channel dynamics, and competitor landscapes, resulting in a refined product strategy, enhanced feature set, optimized pricing strategies, and the development of successful sales programs that contributed to the sustained $50 million in product revenues.- Oversaw end-to-end product management, including strategic product roadmaps, successful product releases, and provided crucial support for sales enablement and demand generation initiatives.

Amityville, Ny, Us

I spearheaded the identification of untapped VOIP market opportunities and successfully realigned our product strategy and delivery to capitalize on them, resulting in an impressive $10 million in new revenue.

Developed and executed highly effective Go-to-market plans for municipal fiber-to-the-home network startup that delivered a remarkable $1 million in new competitive sales wins within just 60 days.

San Jose, California, Us

Product Management: Led a matrix team with P&L accountability for a $10 million enterprise cybersecurity suite encompassing Configuration Audit, Threat Hunting, SIEM, VPN, Identity Management, and Firewall solutions.Pre-sales Engineer: Offered expert technical consultation, conducted product trials, and managed post-sales product implementation for the same comprehensive enterprise cybersecurity suite.

Mba, Business Administration

Msc, Management Information Systems, General

Bsc, Information Management