Mark Upshall Email & Phone Number

Nottingham, England, GB

Nottinghamshire, England, United Kingdom

Nottingham, England, United Kingdom

• Reporting to the Brand Director and an established member of the Brand Leadership Team. Leader and developer of a high performing, highly creative, engaged, and empowered team of Product and Design experts striving to.
• Project lead to review and identify opportunity within the current Pentland create the range process to drive greater demand by putting our consumer at the heart of seasonal proposition creation, testing and validation.
• Led a collaborative approach to seasonal pricing, involving multiple functions to ensure the relevant input was acquired, listened to, challenged and used effectively to deliver an aligned output that exceeded targets..

Nottingham, United Kingdom

• Reporting to the Brand Director and becoming a member of the newly formed Brand Leadership Team. Responsible for selecting, building and embedding a new Product team while adapting and defining new approaches.
• Supported the business restart through the pandemic by identifying and prioritising profitable core categories across both Mitre and Canterbury.
• Delivered a positive change to engagement, identified through the pulse survey results going from below company average to above company average with consecutive YoY growth. From 64% to 81% engagement, +6% vs company.
• Led and built confidence and a can-do mentality within the team to find new agile and disruptive ways of working. Delivering a fast-track boots project based on customer demand and commercial opportunity with overall.
• Reconnected regional product teams across UK & ANZ with frequent touch points throughout the create the range process building a shared awareness of regional ranges and opportunities to share or co-create capsules.
• Challenged, evolved and created an empowered culture to drive positive change through our SMU process. Saving several weeks by removing unnecessary steps and complexity to drive a lean, fast paced and agile process.

London, United Kingdom

• Reporting to the MD and establishing myself as a core member of the Brand Leadership Team, I was responsible for all categories supporting priority customers across both Team and Grocery channels. Recruiting.
• Delivery of a -25% SCO reduction across the Mitre core ball range, driving SCO efficiency improvements while making the range easier to shop for our customers and consumers. Driving a collaborative culture across.
• Implementation of clear functional objectives in support of brand plans and a driving force behind ensuring PDR initiatives ladder up to overall brand and business objectives.
• Entrepreneurial, fast paced delivery of a new giftable proposition Scriball, delivering against a simple consumer need ‘60% of balls are bought as gifts’. Leading a collaboration with Disney across both Marvel and Star.
• Review of the Canterbury Brand, implementation of range metrics and KPIs to make informed, unemotional category and product level decisions. Resulting in a circa 40% SCO reduction. Show less

London, United Kingdom

Responsible for the brands most profitable categories, leading Product Management, Marketing, Design and Development functions, and a driving force behind cross functional collaboration with commercial and finance teams. Responsible for interpreting consumer insights to build propositions which not only inspired our core consumers but educated them helping.

London, United Kingdom

Product & Design Manager with a background and qualification in Product Design BSc (Hons). Extensive experience in sports product management, design, development and manufacture. Highly creative, technically minded thinker, with passion and ambition to succeed. Excellent leadership and communication skills with a proven track record of successful ranges. A.

Category manager with full responsibility for the Ball, Shinguard and Goalkeepers glove ranges, which have experienced year on year growth in sales.Devolop new technologies.Present to current and potential future global Licensees, Partners, Distributors and key customers.Frequent communication with International Licensees to ensure maximum global product.

Product Manager of Shinguard and Goalkeeper glove ranges.Responsible for building Shinguard and Goalkeeper ranges.Presented range to senior management team - obtained range sign off.Competitor research, identifying target market, key product price point and features.Analysis of sales data to identify most successful product, areas for growth and optimum.

Created story and direction for the entire Mitre product range to ensure consistency across ranges.Research trend prediction from various sources including ISPO (Munich), WGSN and Future Lab.Designed and built Glove and shinguard range around price point and features.Opened new shinguard moulds when required.Arranged product testing throughout the ranges.

Designed and developed footwear ranges for Football, Rugby, Cricket, Netball and Handball.Designed and developed high end technical product for athletes, working closely with Mitre sponsored athletes.Designed a full range of footwear targeting specific features and price points.Created clear and concise technical specifications.Product development with Far.

Researched themes and trends from various sources, not only sports specific.Designed a range of graphics for Football / Rugby / Netball.Reviewed samples.Provided support for packaging designCreated Presentations.

Bachelor’S Degree, Product Design, 2:1

A-Level

Gcse