Vinunic is a Swedish wine import with a strong portfolio of premium wines from some of the top brands in the world. I am responsible for a selection of Italian, French and Australian producers and work as the link between the producers and the buyers at Systembolaget, the Swedish monopoly. www.vinunic.se

In my role as PM, I am responsible for the full product cycle ranging from initial discovery, product vision, backlogs and all the way to product delivery. In line with the overall product strategy, I make sure that we have a measurable team mission to deliver outcomes that generate a positive impact on consumer behavior and a financial impact for the organization. Data and insights are a vital part of everything we do in our team in order to make agile decisions along the way. I also make sure that our roadmap is generating customer value and I align this with multiple stakeholders. In my cross functional team of developers and designers, we work closely together and I coach the team to reach our daily and weekly goals.

I was the team manager responsible for delivering on the curation strategy including staffing and recruitment. I initiated a data driven curation approach together with several other teams within business and tech. The outcome was a KPI dashboard available and used by the entire organization. Including data and insights in our daily work, we made a significant impact in creating customer value by helping users to find content to watch.

I was the direct point of contact for a portfolio of clients with marketing budgets of +5M SEK. With campaigns on social media, we helped our clients to strengthen their brands. Key learnings: digital consumer behavior, Client management, project management, budgeting, adaptive KPI actions.

Manager for a team of 5 performance marketers and direct point of contact for our biggest clients, budget responsibility SEK 4M+. We had a high focus on data and insights based on campaign KPIs. Heavily sales oriented campaigns on social media.Key learnings: digital consumer behavior,performance marketing, team and client management, budgeting, adaptive KPI actions.Main tasks: Team and client management, budgeting, adaptive KPI actions. Main brands: ATG, Innocent Drinks.

Implementation of a new retail logistics system based on RFID technology, training regional directors and staff. Highly international environment and working in Spain, DACH, Nordics. Key learnings: Retail management, internal training, change management, digital logistics, store operations.

Working alongside the Commercial Director of Zara Europe, responsible for store openings, sales and operations support, visual merchandising. Highly international environment and working in France, Italy, Netherlands, Germany, Switzerland, Nordics. Key learnings: Retail management, sales, store operations.

Vice chairman during 2009

Working in the stores during my studies. I learned a lot about fashion and the central role of the retail venue when communicating the brand.