Markus Hoyer Email & Phone Number

Berlin Und Umgebung, Deutschland

Berlin

Dynamic Optimization of Marketing & Sales Budgets through advanced self-learning software

Forsa Institute, Berlin

Responsibilities:• Leading a team of 5 Project Managers in one of the most renowned German institutes• Managing and consulting several Key Account Clients• Conducting new and complex market research projects• Acquiring new clientsProjects & Successes:• Securing loyalty of the single-largest client of the institute• Acquiring a number of new clients from several sectors (Finance, FMCG, Energy) • Developing several novel segmentation approaches• Developing an innovative tool for user-experience optimization via remote testing• Sucessfully managing the integration of a newly acquired institute (Brandcontrol)

Responsibilities:• Developing cross-country marketing concepts and business plans• Presentations and new client acquisitionProjects & Successes:• Developing a German market-entry strategy for a Polish food producer based on market analysis, consumer insights and concept testing• Conducting an analysis of the Polish organic food market for foreign investors• Supporting the Warsaw office of a major US law firm in developing a new strategy

Warsaw, Poland

Responsibilities:• Leading consultancy projects, mainly marketing-related• Managing and coaching teams of several consultantsProjects & Successes:• Developing a growth strategy of a media company (themes, segments, synergies)• Optimizing marketing investment by analyzing marketing-spend effectiveness of an oil company• Developing and concept-testing a new business offer for a Eastern European mobile operator based on qualitative and quantitative market research• Re-designing the Key Account strategy of a universal bank including product offer, customer segmentation and sales organization

Schwalbach, Germany

Responsibilities:• Brand Management of Fairy dishwashing liquid (1997 until 1999) and of Pampers baby diapers (1999 until 2000)• Developing marketing plans, TV advertising, sales materials and consumer promotions• Coordination of internal departments (market research, finance, R&D, Sales)• Cooperation with advertising and media agenciesProjects & Successes:• Generating consumer insights for Fairy packaging and TV advertising• Market launch of new product variant Fairy Apple Freshness• Developing a new relationship marketing apprach for Pampers baby diapers

Diplom-Kaufmann (German Equivalent Of Mba), Business Administration, Majors In Marketing, Market Research And Organisation, 1.5 (Excellent / Top 3%)

Activities and Societies: • Master‘s thesis on „The Importance of Trust in Virtual Organisations“ • 2 semesters of Graduate studies.

Economics

Abitur (A-Levels), Majors In German Language, Biology, History And Social Science, 1.2 (Excellent)

Activities and Societies: AIESEC