Hi there, Thanks for visiting my profile. The following contains a short description of me.A hybrid between five conventional job positions, tag management & tracking specialist, a full-stack developer, a google cloud engineer, a business analyst and a online marketeer. Since 2013 I have spent almost every working hour on building innovative tracking solutions. Developing advanced tracking scripts (js) to output relevant and actionable data. The output is always crafted with its end usage in mind, ensuring it’s sent to where it's needed, in the format it’s needed, ready for driving actions, decisions, analysis and insights across an entire business. Driving up sales, conversions and operational performance.In short, I'm a holistic profile that can undertake analytics projects from start to finish. From crafting the business strategy, KPI and customer journey mapping. To the technical scope, development, implementation and validation. And through the final stage of data-driven analysis, automation and decisioning with practical value creation for the business & it’s customers as the main goal.As data engineer im current working on:- User centric analytics, customer centric marketing- GA4 Enhanced Ecommerce tracking setups- Data activation architecture- GDPR complient, privacy-friendly cookieless tracking- Advanced user-centric content consumption & behavioural trackingAs a analyst im currently working on:- Actionable ecommerce analytics through GA4, bigQuery, ++.- Actionable customer-journey click-stream visualisations- Actionable user profilingAs a marketeer im currently working on:- Data-driven marketing, using enhanced ecommerce data to drive dynamic remarking, adform, ++Skills:Tag Management (GTM Client+Server Certified, Ensighten Certified, Tealium IQ), dataLayer scoping, enhanced ecommerce (GA3+GA4), ++. JavaScript, NodeJs, JSON, AJAX, REST custom API development and integration, ++GDPR compliant tracking, Google Analytics (GA3+GA4), Google Consent, GA3+GA4 Core Api, Measurement Protocol, GCP cloud architecture, GCP functions, PubSub, BigQuery, Firestore, Sendgrid, Twilio, any API integrationsStatistics, Math, Excel, Klipfolio, Tableau, Google Looker Studio, Supermetrics, ++SEO, SEM, UX, SQL, Illustrator, Photoshop, zapier, segment, +a bit of everything.GDPR consent & law, general e- and business lawBusiness / manament / marketing strategy