With over four years of experience in digital marketing, I am a growth marketer who thrives on data-driven strategies, experimentation, and continuous improvement. I aim to help businesses grow their customer base and revenue through effective online advertising and marketing automation. I work as a growth marketer and performance marketing analyst at Amanda AI.At Amanda AI, I lead our paid marketing initiatives across Google Ads, LinkedIn Ads, and Bing Ads, managing budgets, campaigns, and performance. I also lead our marketing automation projects, creating workflows, triggers, and email sequences that nurture and convert prospects. Additionally, I support our customer success and sales teams by analyzing our customers marketing results, troubleshooting and implementing web tracking solutions, and preparing customer accounts for integration with Amanda's AI.
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Growth ManagerHaus
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Performance Marketing AnalystAmanda Ai Sep 2020 - PresentStockholm, Stockholm County, SeAs a Performance Marketing Analyst, I support our customer success team by analyzing our customers' marketing results. My role also includes troubleshooting and implementing web tracking solutions, including e-commerce and event tracking, ensuring accurate data collection and insights for your customers.For our sales team, I run detailed audits of potential clients' ads and analytics accounts, providing valuable insights.Another aspect of my role involves preparing customer accounts for integration with Amanda's AI machine (onboarding), ensuring they are primed for optimal performance. This process enhances our AI-driven outcomes and significantly contributes to our client's results. -
Growth MarketerAmanda Ai Feb 2023 - Feb 2024Stockholm, Stockholm County, SeAs a member of our in-house marketing team, my role is to lead our paid marketing initiatives across Google Ads, LinkedIn Ads, and Bing Ads. My role also involves leading our marketing automation projects. Driven by a growth mindset, my approach is anchored in data-driven strategies and a willingness to experiment, aiming to drive customer acquisition and business growth continuously. I am passionate about the dynamic field of digital marketing and eager to connect and share insights with fellow marketing professionals.
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FounderCroseos Mar 2020 - Oct 2020During my Growth Marketing studies at Berghs School of Communication, I founded CROSEOS as a practical sandbox for applying my learning. This venture served as a dynamic testing ground for various marketing tools, advertising techniques, and web analytics. It was an invaluable experience, allowing me to experiment with and understand growth marketing strategies in a real-world setting, bridging the gap between academic theory and practical application. -
Growth MarketingBerghs School Of Communication Aug 2019 - Aug 2020Stockholm, SePractical and intensive education. We worked in real cases with short deadlines and quick deliveries, always at a fast pace. Since we were constantly working on cases with real customers, it gave us a good understanding of what reality looks like in the industry. There is a lot of group work in class and across the different programs. The education also included an internship where i had an even more opportunity to develop my skills.Some content of the education:- Digital business development- Growth marketing- Conversion optimization- CRM and customer loyalty- Advertising paid search and paid social- Search engine optimization- Data-driven marketing -
Growth MarketingHaus Mar 2020 - Mar 2020Västerås, Västmanland, SeGrowth Marketing Internship
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Client Success Manager/ Account ManagerWopify - Self Service E-Recruitment Mar 2019 - Aug 2019Västerås, Västmanland, SeI sold an AI-driven SaaS solution in the recruitment industry. My role involved engaging with clients, showcasing how our AI technology enhances recruitment efficiency, and handling unbiased recruitment processes. -
Account ManagerDgit Västerås Dec 2018 - Mar 2019Västerås, SeAs an Account Manager, I focused on selling Xerox printers, understanding client needs, and offering tailored printing solutions. -
Consulting ManagerAcademic Work Jan 2017 - Dec 2018Stockholm, Stockholm County, SeI combined recruitment with HR responsibilities in this role, focusing on attracting and managing consultants. My essential tasks included hiring skilled professionals, overseeing their performance, and ensuring their alignment with our project needs while maintaining a supportive work environment. -
Store ManagerVarner Oct 2014 - Dec 2016Billingstad, Asker, NoCARLINGS- Store operation, sales, and customer service- Administration, logistics, and statistics- Personnel responsibility, HR, and recruitment- Coaching, Agile leadership, and Workshops -
Sales Och Visual MerchandiserBestseller Nov 2011 - Oct 2014Brande, DkJack&Jones- Sales- Visual merchandiser
Markus Parment Thorén Education Details
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Berghs School Of CommunicationGrowth Marketing -
Kantzowska GymnasietByggnadsteknik
Frequently Asked Questions about Markus Parment Thorén
What company does Markus Parment Thorén work for?
Markus Parment Thorén works for Haus
What is Markus Parment Thorén's role at the current company?
Markus Parment Thorén's current role is Growth Manager.
What schools did Markus Parment Thorén attend?
Markus Parment Thorén attended Berghs School Of Communication, Kantzowska Gymnasiet.
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