"Our job is to wake up the customers. If we become predictable, that’s not waking them up." – Philip KotlerMy name is Markus; I am a dynamic, innovative and performance-focused digital professional with a robust background in digital transformation, customer experience, online marketing and agile project management. Being an inquisitive individual in constant search for innovation, emerging technologies and opportunities; I am skilled at leveraging new tools and industry best practices to provide ongoing insights and drive business results using smarter data analytics. As a user advocate, I focus my work on improving digital customer interactions; overall boosting preference for a certain product/service. It is my passion to create unique and differentiating user experiences, as well as exploring new ways to reach and engage targeted buyers while refining the conversion process.With a keen eye for detail, I excel at analysing market data, identifying trends and creating value through a balanced mix of marketing strategies. ➜ I am adept at building digital campaigns from the ground up while guiding their execution through the effective use of tools, technology and resources. Recognized as a self-starter, who thinks strategically and meets challenges; I always ensure the job is done properly and is at its best. I possess exceptional planning and organisational skills with the ability to prioritise multiple projects in complex business environments. ➜ I have demonstrated success in developing B2B/B2C relationships and managing complex projects, successfully setting goals and achieving budgets and schedules.➜ My aim is to effectively translate consumption data to elevate the customer experience and overall provide measurable returns on investment. Specialties: Digital Transformation | UX-Design | Consumer Retention & Conversion | Leads Generation | Search Engine Optimization | E-mail Marketing | Web based Solutions | Agile Project Management | Budget Controlling | Market Positioning | Business Intelligence | Big Data | Brand Awareness | B2B/B2C | KPIs