Markus Wonko Email & Phone Number

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Under the umbrella of Nordic e-tailer Boozt, established multi-brand company Noorsøm Group and set framework to enable building, developing, and reviving Scandinavian fashion brands and businesses internationally.

Helsinki Area, Finland

• Member of the executive team with full P&L responsibility for the European Region with net sales of 55mEUR across Wholesale, eCommerce and retail. Main focus lied on further developing the digital footprint and.
• Leading various global initiatives such as the establishment of a go-to-market process as well as development of new premium product concepts for higher-end positioning.Main achievements: Developed 5y business plan and.

Canada Goose Int. AG, Zug, Switzerland

• Member of the management board of Canada Goose International AG, representing Sales for Europe, Asia and ROW at quarterly board meetings.
• Managing sales and driving quality growth in around 40 countries through various operating models.
• Established Canada Goose in Greater China through wholesale distribution and supported the strategic planning and set-up of the brands DTC expansion.
• Converted the Middle East from distributor business to a direct operating model for enhanced distribution and profitability.
• Contributed to setting global brand direction as well as the development of go-to-market processes and initiatives.
• Restructured the organization for improved efficiencies with a focused key market and key account approach. Established a shop-in-shop network at key retailers to enhance consumer experience.

Canada Goose Int. AG, Zug, Switzerland

• Member of the management board of Canada Goose International, representing Sales for Asia and ROW at quarterly board meetings.
• Managed distributors and retailers in the territory, with key focus on Japan, Korea, Greater China and the Middle East.
• Started to build Canada Goose in Greater China by developing a wholesale distribution with focus on top tier accounts across the region.
• Ensured key market business plans were developed and global brand direction rolled out across all markets.

Helsingborg, Sweden

• Led an overall transformation of the business by introducing a strong vision of becoming a truly global and inspirational brand linked with a clear strategic action plan.
• Managed business through subsidiaries, distributors and licensees, with focus on building key account relationships.
• Launched a new brand identity by rolling out a new brand and communication platform.
• Restructured the organisation and recruited necessary talent to help develop and drive the newly set direction. Started to build corporate performance culture and fostered a global mindset.
• Enhanced business processes with focus on profitability and cash generation to finance future growth plans.
• Introduced 360 degree go-to-market process to ensure full alignment across all areas of the organisation resulting in more effective and consumer oriented product launches.

Hong Kong

• Regional management of the Reebok Lifestyle (Classic) & Kids Business Units in Asia Pacific including Greater China, Japan, Korea, South East Asia, India and Pacific. Member of the Reebok Asia Pacific Hub Management Team
• Set Asia Pacific strategies based on the global brand direction and lead the development of strategic business plans across the Region in liaison with key markets.
• Managed the Classic and Kids go-to-market teams including product marketing as well as brand marketing.
• Product management and creation of Asia specific product ranges through a regional creation centre.
• Development of regional marketing campaigns and activation plans together with media agencies.
• Collaborations with artists from music, film and design as well as trend retailers across Asia.

Hong Kong

• Management of the adidas Fashion Group in Region Asia Pacific including Y3, Porsche Design and the newly established labels NEO and SLVR.
• Ensured the regional go-to-market process is aligned amongst product marketing, brand marketing, sales and adidas own retail to ensure an integrated go-to-market approach and achievement of regional goals.
• Responsible for product ranges and development of Asia specific footwear, apparel and accessories concepts together with the global Business Units and key markets.
• Business development of adidas fashion labels in Asia Pacific and launch of the adidas SLVR label in the Region, with store openings in China and South East Asia in 2009.
• Asia Pacific representative for the global marketing re-engineering process to ensure regional perspectives are incorporated in the new global organizational set-up.Main achievements: Achieved business growth from 25.

Stockholm, Sweden

• Management of the adidas sport lifestyle label “Originals” in the Nordic market including the markets Sweden, Norway, Denmark, Finland, the Baltic's and Iceland.
• Set brand direction for the Nordic market in line with global and European strategies and lead the Nordic go-to-market process in order to drive sales, brand image and awareness.
• Managed a pan-Nordic fashion sales team and ensured growth within the fashion channel.
• Managed product marketing, brand marketing and sales and aligned with adidas own retail in order to ensure long term growth and increased brand awareness.
• Project lead of an Area Nordic / Area Central Joint Venture program for Originals to maximize synergies and diminish logistic complexities within the two Areas.Main achievements: Doubled the Originals business within 3.

Stockholm, Sweden

• Sales demand planning for the Nordic market with net sales of 175 mill €.
• Set up and management of a Nordic planning team as well as implementation of new planning and reporting systems (SAP) for enhanced processes.Main achievements: Increased profitability and stock-turn as key contributors.

Stockholm, Sweden

• Review, development and implementation of optimized business processes related to order-book conversion in collaboration with Boston Consulting Group and KPMG.
• Key role in the set-up of a new Nordic operating model which included the integration of 4 countries, SAP i implementation and the set-up of a Nordic distribution center.Main achievements: Optimized orderbook.

Business Science

Commercial Science / Focus Marketing

Business Science

Fashion

Education record

Education record