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@thirdpresence.com
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2 phones found area 850 and 898
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Markus Bäckström is listed as Chief Operating Officer at NinaData, based in Helsinki, Uusimaa, Finland. AeroLeads shows a work email signal at thirdpresence.com, phone signal with area code 850, 898, and a matched LinkedIn profile for Markus Bäckström.
Markus Bäckström previously worked as Chief Operating Officer at Thirdpresence and Chief Data Officer and SVP, Video Advertising at Flowplayer. Markus Bäckström holds M.Sc., Computer Science, Telecommunications, Industrial Economics from Teknillinen Korkeakoulu-Tekniska Högskolan.
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At NinaData, my role as Chief Operating Officer centers on leveraging advanced AI and NLP to transform programmatic advertising. With a focus on marketplace operations, I've steered our platform to unprecedented accuracy levels in ad targeting, eliminating reliance on traditional cookies. Our team's efforts have culminated in a semantic-based platform that consistently delivers above 90% precision in matching ad inventory to users' intent.My previous tenure at Thirdpresence honed my capabilities in managing marketplace teams, nurturing demand-side relationships, and forging strategic partnerships. These experiences underpin my current mission to build sustainable data value for brands and content owners. Our collaborative achievements are a testament to the shared commitment to innovation and excellence in the ever-evolving digital marketing landscape.
Listed skills include Start Ups, Mobile Devices, Business Development, Strategy, and 45 others.
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Helsinki, FI
The NinaData buying intent platform is a real-time contextual data platform for driving in-moment online results for brands. Using purpose-built AI for semantic analysis of text, video and images, NinaData builds sustainable data value and insights for brands and content owners.NinaData’s platform uses state-of-the-art AI, NLP and finely tuned language.
Helsinki, Southern Finland, FI
Thirdpresence is a global marketplace for programmatic online advertising. We bring together publishers and advertisers to find the best ad inventory for any display, video or audio campaign. Inventory is available across desktop, mobile web, in-app and CTV devices from all verticals either as open market buys or PMPs.Responsibilities:P&L ownership of the.
Stockholm, Stockholm County, SE
Executive team member with end-to-end business responsibility for the advertising business area of Flowplayer.Thirdpresence acquired Flowplayer in February 2019 and the new entity adopted the name Flowplayer.Flowplayer is the leading on-line video player and video publishing solution deployed on 600k+ sites and apps globally.
Built and maintained the company's product roadmap for the programmatic video advertising market, focusing on the mobile app ecosystem:-Supply-side functionality and business processes (app inventory on-boarding, pricing, reporting)-Demand-side media product (targeting, KPIs) and product marketing functionWorked with stakeholders to prioritise and make.
Led the company through a business transformation from broadcast mobile TV software development to over-the-top video publishing and video ad delivery, with a focus on media companies and online advertisers.Created a new business plan, strategy and product offering.Designed an online sales and marketing process which allowed "touchless" conversions of.
Co-founded the company in 2007. Raised seed funding round from private and institutional investors. Led the company from initial idea to commercial launch of first DVB-H mobile TV broadcast products.Helped create overall strategy, product roadmap, business model, marketing plan and go to market strategy.Created business plan for TEKES NIY (Young Innovative.
Helsinki, Uusimaa, FI
Responsible for setting up a new business unit and the operations required to broadcast live interactive television, on average 200 hours monthly on a national TV channel.Launch process included hiring thirty people, planning of work schedules, negotiating a lease contract for studio facilities, sourcing and integration of SMS gateway and IVR services and.
Stockholm, Stockholm, SE
Member of the founding team at the company's Helsinki office.Led projects and engagements for international telecom, media and high-tech companies in Europe.Key projects:-CRM loyalty program development for a Nordic telecom operator-B2B CRM business requirements analysis project for a betting & gaming operator-Global loyalty program re-design and launch.
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Markus Bäckström works for NinaData.
Markus Bäckström is listed as Chief Operating Officer at NinaData.
AeroLeads has found 1 work email signal at @thirdpresence.com for Markus Bäckström at NinaData.
AeroLeads has found 2 phone signal(s) with area code 850, 898 for Markus Bäckström at NinaData.
Markus Bäckström is based in Helsinki, Uusimaa, Finland while working with NinaData.
Markus Bäckström has worked for Ninadata, Thirdpresence, Flowplayer, Thirdpresence.Com, and Ubipart.
You can use AeroLeads to view verified contact signals for Markus Bäckström at NinaData, including work email, phone, and LinkedIn data when available.
Markus Bäckström holds M.Sc., Computer Science, Telecommunications, Industrial Economics from Teknillinen Korkeakoulu-Tekniska Högskolan.
Markus Bäckström is listed with skills including Start Ups, Mobile Devices, Business Development, Strategy, Digital Media, Strategic Partnerships, Mobile Internet, and Streaming Media.
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