Markus Binkert

Markus Binkert Email and Phone Number

CEO at SV Group @ SV Group
dubendorf, zurich, switzerland
Markus Binkert's Location
Switzerland, Switzerland
About Markus Binkert

During my tenure at SWISS and the Lufthansa Group, I have driven commercial success by strategically enhancing the passenger experience across all touchpoints. My approach combined innovative service offerings with operational efficiency, resulting in significant revenue growth, improved profitability, and increased market share. In addition to enhancing brand experience, revenue management and distribution approaches, I have also established a forward-thinking work environment, aligning employee efforts with commercial objectives. Moreover, I have initiated sustainability programs that benefit society at large, thereby reinforcing the company's competitive advantage in the aviation industry.By leveraging my multi-industry experience in driving commercial success and enhancing guest satisfaction, together with my teams I am guiding SV Group's development to drive growth across our diverse portfolio of restaurants and hotels in Switzerland and Germany. My objective is to implement innovative strategies that generate customer value while ensuring sustainable growth. I am dedicated to providing visionary leadership, fostering an empowering team culture, and balancing stakeholder interests to achieve long-term success in the dynamic hospitality sector.

Markus Binkert's Current Company Details
SV Group

Sv Group

View
CEO at SV Group
dubendorf, zurich, switzerland
Website:
sv-group.com
Employees:
861
Markus Binkert Work Experience Details
  • Sv Group
    Ceo
    Sv Group Aug 2024 - Present
    Zurich, Switzerland
    By leveraging my multi-industry experience in driving commercial success and enhancing guest satisfaction, together with my teams I am guiding SV Group's development to drive growth across our diverse portfolio of restaurants and hotels in Switzerland and Germany.
  • Swiss International Air Lines
    Chief Financial Officer, Member Of Management Board
    Swiss International Air Lines Mar 2020 - Jul 2024
    Zurich, Switzerland
    Secured company's viability through COVID loan and financial restructuring, achieving turnaround. In charge of HR, Legal, IT, and Swissworld Cargo.
  • Lufthansa
    Chief Commercial Officer (Cco) Hub Munich & Svp Marketing Hub Airlines (Lufthansa, Swiss, Austrian)
    Lufthansa Jan 2019 - Mar 2020
    Munich, Bavaria, Germany
    Boosted commercial performance by enhancing customer experience across Austrian, Lufthansa, and SWISS. Leveraged data-driven customer centricity and a streamlined loyalty program to strengthen brand positioning.
  • Lufthansa Group
    Svp Revenue Management & Distribution (Double-Hatting With Swiss Cco)
    Lufthansa Group Jan 2016 - Dec 2018
    Implemented dynamic pricing and distruptive distribution models (NDC), optimizing offer control and revenue efficiency.
  • Swiss International Air Lines
    Chief Commercial Officer (Cco) Member Of The Management Board
    Swiss International Air Lines May 2013 - Dec 2018
    Zurich
    Led end-to-end commercial strategy, encompassing sales, marketing, network planning, pricing, and product development, resulting in strengthened brand position. Implementation of commercial matrix organization for the Lufthansa Group.
  • Swiss International Air Lines
    Managing Director, Head Of Marketing
    Swiss International Air Lines 2010 - Dec 2012
    Strategically repositioned SWISS brand, leading rebranding initiative and marketing campaigns to elevate market presence.
  • Swiss International Air Lines
    Managing Director, Head Of Products & Services
    Swiss International Air Lines Feb 2008 - Nov 2010
    Elevated customer experience through strategic product innovation, including redesigned cabins, premium lounges, and enhanced onboard dining. Launched "SWISS Taste of Switzerland" initiative, showcasing regional cuisine through partnerships with renowned chefs.
  • Swiss International Airlines
    Director, Head Of Global Sales And Business Sales Switzerland
    Swiss International Airlines Aug 2005 - Jan 2008
    Orchestrated Lufthansa/SWISS sales team integration, harmonizing practices and aligning B2B strategies, including Star Alliance contracts.
  • Bain & Company
    Project Manager
    Bain & Company 2000 - Jul 2005
    Delivered strategic solutions across growth, restructuring, and M&A due diligence projects for diverse industry clients as senior management consultant.
  • Wentworth Mansion
    Food And Beverage Manager
    Wentworth Mansion Jan 1997 - Dec 1998
    Uk And New York
    Managed food and beverage operations in distinguished hotels across London, Hong Kong, and New York.
  • The Ritz London
    Assistant Food And Beverage Manager
    The Ritz London Jan 1995 - Dec 1997
    London
    Managed food and beverage operations in the distinguished The Ritz in London.

Markus Binkert Education Details

Frequently Asked Questions about Markus Binkert

What company does Markus Binkert work for?

Markus Binkert works for Sv Group

What is Markus Binkert's role at the current company?

Markus Binkert's current role is CEO at SV Group.

What schools did Markus Binkert attend?

Markus Binkert attended Northwestern University - Kellogg School Of Management, Ecole Hôtelière De Lausanne.

Who are Markus Binkert's colleagues?

Markus Binkert's colleagues are Volker Hartig, Julian Heinz, Sascha Ziebart, Claudio Dini, Georg Lang, Thomas Rieder, Alisa Thamke.

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