Intigral is the media and advertising arm of stc group, based in Riyadh and Dubai. As one of the leading providers of digital entertainment and sports in MENA, the company offers services via its award-winning solutions, Jawwy TV and Dawri Plus, both direct-to-consumers and through regional telecom operators.

stc is the largest telecommunication provider in the MENA region and a pioneer digital champion in the Kingdom of Saudi Arabia (KSA), generating revenues in excess of USD 15b with 17,000 employees.

Jawwy is complete re-imagination of the entire mobile service experience in KSA. Jawwy is a digital mobile experience for the digital generation in KSA. Combining fresh experience design and cutting-edge technology from Silicon Valley, Jawwy is poised to usher in a new era in the mobile telco space.

Member of the General Management Committee. Responsible for all domains within Marketing, from Market Research & Intelligence, Proposition and Segment Management, Marketing Communications, Customer Value Management, to Loyalty and Retention. Instrumental in turning around the Consumer business and in increasing market share, revenues and profitability, managing a team of 350 professionals.

GO is Malta's first and largest quadruple play operator offering truly converged propositions including fixed voice and internet, TV and mobile services. It's major shareholder (60%) is Emirates International Telecommunications LLC (EIT), while the remaining shares are traded on the Malta Stock Exchange.Member of the executive management team. Responsible for all commercial activities including Strategy & Planning, Marketing, Consumer and Business Sales, Wholesale and Customer Service, managing a team of 300 professionals.Achievements:- Revamped the entire mobile product portfolio and reversed negative market share trend while increasing ARPU- Improved Net Promoter Score from single digit to industry benchmark level- Launched FTTH and revamped quadruple play offers

Nawras, a joint venture between Qatar’s Qtel, European telecommunications company TDC and several prominent Omani partners launched as the second mobile operator in Oman in March 2005 and won over 2 million customers in its first 7 years of operations. In 2010, Nawras launched fixed services based on Fibre and WiMax and was listed on the Muscat Securities Market.In charge of Business Planning & Pricing, Customer and Market Insights, Product Management, Customer Relations, Marcoms, Branding and Corporate Affairs for operations exceeding USD 500m in revenues, with profit contribution responsibility. Significantly improved the competitiveness of Nawras’ value proposition by launching a number of innovative products and promotions (0902 International VoIP calling, weekly/monthly prepaid mobile broadband plans, first premium SMS competition in Oman, first points-based loyalty scheme). Drove aggressive acquisition campaigns to gain share of fixed market.Achievements: - Grew revenues from Mobile Broadband by 28% YOY - Increased Home Broadband market share from 10% to 26% YOY

In charge of all commercial aspects related to the business market including Marketing, Sales and Customer Care.Achievements:- Increased mobile activations in the business segment by 45% and revenues by 60% y-o-y

Vivacom, aka BTC, is the incumbent telecommunication operator in Bulgaria. The company was privatized in 2004 and acquired by AIG Capital Partners, Inc. in 2007.Hired by the board as a member of the Executive Management team and charged with developing a center of Marketing excellence, reducing fixed lines losses and boosting broadband Internet growth. Led team comprising 53 professionals in Marketing Intelligence, Product Development, Product Marketing, Marketing Communications, and Customer Relationship Management.Achievements:- Reduced fixed line losses by 25% y-o-y- Incrased broadband customer base by 70% (vs. 30% market growth)

TDC Switzerland AG / sunrise is the leading alternative full-service provider in Switzerland. It was created following the merger of sunrise and diAx and is fully owned by TDC, the Danish incumbent.Member of the management team of the Wireline & Internet business unit, responsible for the overall direction and strategy setting of the marketing function with regard to the planning, development and implementation of marketing strategies, plans and programs in areas of market research, sales promotions, pricing, advertising and customer relationship management. Led team comprising up to 110 professionals.Achievements:- Successfully managed the re-launch of the fixnet product portfolio after the merger of sunrise and diAx- Improved Marketing effectiveness by 45% by introducing needs, attitude and behaviour-based segmentation, and by implementing a Campaign Management Tool- Launched the first converged fixed mobile services in Switzerland