Lifelong student of motorsport, technology and car culture with a unique combination of skills between languages spoken, technical knowledge gained and real world business experience learned. I have seen and done almost everything imaginable within the fields of car racing and automotive performance business. I have travelled the world from Japan to USA, bringing key aspects of their approach back to Finland, specifically in the context of drifting. After 15 years in the performance exhaust business I ventured into the digital media world by founding Grumblo. In 2 years Grumblo has become the world's largest database of pure car sound videos and the widest motorsport coverage from grassroots to world championship level events. At the end of 2018 the benchmark of 20.000 unique videos produced was passed with 400 events covered worldwide. In 2019 the Grumblo Drivers Program will take our platform to the next level by taking the widest pool of motorsport competitors under it's wing and crafting them into digital marketing and self branding masters.