Markus Neuert Email & Phone Number

St. Gallen, Saint Gallen, Switzerland

Steinach, Sankt Gallen, Schweiz

Responsible for a wide range of marketing initiatives across IQAir's Europe, Middle East, Africa (EMEA Region) aimed at growing our online presence and driving customer engagement. I manage the entire digital marketing spectrum, from content creation and management to running paid ad campaigns across multiple platforms (Google, Meta, LinkedIn). My responsibilities also include optimizing e-commerce performance, supporting website functionality, and driving conversions through strategic email marketing and lead generation.I utilize tools like Google Analytics to track key metrics, assess campaign effectiveness, and continuously refine our marketing strategies. Part of my role involves conducting competitor analysis to ensure that IQAir remains competitive in an ever evolving market. By aligning digital tactics with broader business goals, I ensure our marketing efforts are both innovative and results-driven, contributing to the overall success and growth of the company.

Arnegg

Responsible for driving the company's digital marketing efforts through content creation, graphic design, and social media marketing. I managed digital ad campaigns and provided website support, ensuring consistent brand messaging and optimized performance. Additionally, I created engaging multimedia content, including videography and photography, to enhance our online presence and marketing materials. Through a combination of creative and strategic digital marketing, I helped strengthen the company's online visibility and customer engagement.

Dubai, Vereinigte Arabische Emirate

• Devising, implementing and executing Digital Marketing Strategies (Social, Search and Display).• Content Creation including Graphic Design, Photo & Video Productions.• Customized Analysis and KPI Reporting on Advertising Effectiveness.• Performance Marketing and technical setup of analytics and campaign tracking.• Event Management and 3rd Party Business Consulting

Tampa/St. Petersburg, Florida Area

Responsibilities:• Developed and executed a coherent social media and content strategy optimized for conversion.• Produced, filmed and edited engaging video content to be shared across the company’s media platforms.• Wrote, storyboarded and directed promotional content including Facebook Live Videos, Instagram Stories, YouTube Shows and audio podcasts. • Ran Facebook, Twitter, Snapchat and Google paid ad campaigns with budgets of up to $100,000.-• Optimized ad performance with Google Analytics integration and manual Excel tools. • Leveraged Hubspot and Hootsuite for social accounts on Facebook, Twitter, Instagram and Snapchat to maximize exposure, optimize growth and increase user engagement.• Monitored paid and organic post performance on a daily basis and optimized for reach, engagement and conversion.Major Accomplishments:• Grew the “Downtown Crawlers” events company from 0 to over 10,000 fans across all social channels in under 6mths using email marketing & locally targeted digital ad campaigns. • Increased DT Crawlers event attendance by 30% by installing the FB Eventbrite plugin to significantly reduce purchase friction. • Optimized DTC search rankings to show up on Google’s first search results page using advanced SEO practices and white hat techniques. • Improved Facebook Ad KPIs by 45% by assessing and implement various software tools (AdEspresso).My digital marketing strategy is based on listening and engaging. Social media in particular is a two-way street of communication, not a shouting platform. I also believe in creating unique content for unique audiences on each platform, instead of cross-posting the same content. This strategy, together with smart SEM execution maximizes lead generation and sales funnel conversions.On the social advertising side, I've become an expert in Facebook Ad Campaigns and Analytics by creating diversified Ad Sets and testing them on a weekly basis to optimize for ROI.

St. Moritz, Graubünden, Schweiz

• Social Media Content Creation (Text, Photos & Videos). • Community Management including Social Listening Campaign. • Creation and implementation of Ad Campaigns and KPI Reports.

Amriswil, Thurgau, Switzerland

Responsibilities:• Planning, implementing and optimizing client’s social media accounts across all major platforms - Facebook, Instagram, Pinterest, Twitter, TikTok, Snapchat, LinkedIn.• Creating strategic social media plans and tactical solutions for a wide variety of clients in various industries.• Content creation and digital ad design including stills and video for all relevant social formats.• Reporting and analysis of owned, earned and paid media performance on a weekly basis.

Augsburg Area, Germany

• Responsible for a team of 5 professionals, incl. Intern & Apprentice.• Implementation of a growth oriented Social Media strategy, including content creation, community management, paid advertising, reporting and analysis.• Collaboration with external agencies to optimize target audiences, create personas, define customer journeys & devise a new tone of voice.• Launched new Instagram & Pinterest accounts to reach a younger target audience with newly created content.

Tampa/St. Petersburg, Florida Area

App Description:With Kyngo you can share fun, local experiences and events via photo/video and display them on the “Kyngo Beat” as interactive content for up to 24hrs. Share and show what your city has to offer to the entire Kyngo Nation without the need for followers or friends. Kyngo makes it easy to discover new places and meet new people in your city. Be the heartbeat of your city with Kyngo - the App for right now.http://getkyngo.comResponsibilities:- Managed an 8-person team of developers in the US, Canada, Russia and Germany, using Slack and Jira agile management software to expedite the process.- Oversaw product design using Balsamiq and InVision to prototype wireframes and ensure design deadlines are met.Converted client requirements into executable features using Jira to set targets and communicate with the engineers.- Designed and implemented a continuous upgrade schedule after initial product launch.- Developed and kicked off a launch Marketing Plan including a comprehensive social media strategy to ensure user engagement and traction.Major Accomplishments:- Raised $250,000 in venture capital from Silicon Valley investors, then led the Kyngo App development process over 12mths from design to launch. Implemented agile project management tools and coordinated a team of 8 engineers (remote & local).- Collaborated with Tampa Bay Startup Week to produced the daily Kyngo “Power Lunch” Facebook Live Show, setting new records for post engagement and reach.- Implemented Facebook conversion pixel to re-market content, which doubled Kyngo’s daily active users.

Worldwide

CYCLEFILM was a dedicated sports production company for cycling related content including how-to cycling guides, bicycle documentaries, L'Etape du Tour and Gran Fondo recon films, corporate and promotional videos, and cycling industry news coverage. Responsibilities:• Supported industry leading companies like Cannondale and Specialized in bringing their marketing plans to life, by creating, scripting and producing online video content, social media campaigns and brand activation events.• Worked closely with ad agencies, photographers and videographers to transform current marketing trends into profitable content strategies for the client.Major Accomplishments:• Managed a production staff of 12 while filming at the 2007 Tour de France and 2012 Giro d’Italia, producing two feature length documentaries for TV broadcast in the UK and Italy. • Re-launched the "Cyclepassion" Calendar brand, producing video content for FashionTV and running targeted Facebook campaigns, resulting in selling out the print run of 15,000 items in 30 days.• Built the “Cyclefilm” YouTube Channel into a valuable revenue stream with 18,000 subs and over 8.5M video views using Twitter & Instagram hashtag monitoring and 1-1 community engagement.• Produced over 500 newsreels, commercials, promotional videos and documentaries for multinational companies like Cannondale, GoPro, Cayman Airways, AEG, IMG, Specialized, Garmin & KPMG.• Executed a content creation strategy by producing hundreds of "how-to" training videos for YouTube, to sell over $600,000 in cycling workout DVDs between 2007-2014. CYCLEFILM content has been featured on the Oprah Show, ITV4, ABC Australia, The Times UK, Fashion TV and in numerous film festivals, cinema screenings and indoor spinning classes. Our major clients include Cannondale, Specialized, Garmin, Mavic, Scicon, TeamNetApp-Endura, Cyclepassion, The Geoff Thomas Foundation, AnaNichoola, The Fireflies/LEUKA Charity, La Vuelta Puerto Rico.

Geneva Area, Switzerland

Responsibilities:• Led the P&G digital integration team during the $2.5B IAMS Company acquisition and integrated the old MS Office based forecasting platform into SAP’s new Finance Module in under 18 mths.• Prepared product launch financials and brand profit forecasts on a monthly basis.• Provided competitive analysis and marketing support for European Health Care, Pet Care and Fabric Care divisions (Crest, Vicks, IAMS, Dawn, Tide).• Researched and produced industry analysis reports and helped prepare marketing plans for a dozen new product extensions and new territory expansions. • Member of several multi-functional teams at P&G’s corporate headquarters in London, UK and Geneva, Switzerland.

London, United Kingdom

I was part of the Planet Hollywood Munich opening team, training a service staff of 45 and coordinating the celebrity launch event with over 1000 guests.After six months in Munich, I transferred to Planet Hollywood's flagship operation in central London. As a supervisor, I was responsible for coordinating a service staff of 80, weekly shift scheduling, implementing sales incentive programs and ensuring satisfactory customer service.

Sarasota, Florida Area

This was my very first entrepreneurial adventure. Opening and running a German themed Restaurant with my family in South Florida was a serious undertaking while still at college at age 19. I grew the business to US$ 450,000 in annual sales and 6 full-time employees over a period of 2 years. I launched the city's very first authentic Oktoberfest experience with live Bavarian music and big beers!My core responsibilities included the full administration of the business from developing the restaurant's marketing strategy to purchasing equipment and supplies to hiring new staff and taking care of accounting and P/L analysis to streamline the operation.

Bradenton, Fl

Tennis coach for the junior program assisting the head coaches during daily practice routines.Certified USPTA Tennis Instructor.