Markus Renner is Chairman of the International Brand & Reputation Community (INBREC) and Co-Owner of the Swiss-headquartered Branding-Institute CMR AG. Additionally, Markus is lecturer for Brand & Reputation Management at the School of Management & Law in Winterthur, the Universities of Applied Sciences in Lucerne/Olten and the Basel School of Business (all in Switzerland). From 2014 to 2017 he was Visiting Professor in Marketing & Reputation Management at Henley Business School in England. After his M.A. in Political Science he started his career in 1996 as consultant at the US-headquartered global public relations network Burson-Marsteller.In 1999, Markus became Communications Manager at Bayer´s global headquarters in Leverkusen, Germany. In 2004, he was appointed Head of Corporate Brand and Reputation Management at Novartis AG in Basel, Switzerland. At the Novartis global headquarters he was responsible for the development and implementation of the global company brand as well as to further strengthen its reputation among key stakeholders worldwide.Markus also co-founded the the International Brand & Reputation Community (INBREC), an exclusive network of Brand and Reputation Executives for highly respected global corporations such as ABB, Allianz, Bayer, Bosch, Daimler, Diageo, Fresenius, Lloyds Banking Group, McDonald's, Munich Re, Novartis, Siemens, Shell, Swisscom and UBS, among others. Members meet on a regular basis. For more information on the mission and participants of INBREC, please refer to www.inbrec.orgHe consults corporations of multiple industries and non-profit organizations in the field of brand and reputation management, communications and strategic marketing. He regularly speaks for both practitioners and academics at renowned conferences around the globe and has written a number of articles on corporate brand implementation and the management of company reputation.In 2011 Markus accomplished his Ph.D. in Reputation Management at the Department of Business Psychology of Basel University, Switzerland. His book "Generating Trust via Corporate Reputation” was published with WVB-Verlag in 2011.