Reporting to the president, manage a team of three communications professionals.Lead yearly communications strategic planning for all programs ensuring alignment of all communications. Responsible for defining key messages, choosing the best tools to get the messages heard, and how to best communicate with a variety of stakeholders.Plan and execute regular Canada-wide media campaigns to release policy reports. To support releases, provide media training to policy experts and… Show more Reporting to the president, manage a team of three communications professionals.Lead yearly communications strategic planning for all programs ensuring alignment of all communications. Responsible for defining key messages, choosing the best tools to get the messages heard, and how to best communicate with a variety of stakeholders.Plan and execute regular Canada-wide media campaigns to release policy reports. To support releases, provide media training to policy experts and senior leaders.Act as communications advisor and guide to all Maytree program managers as well as policy partners and grantees; projects I’ve worked on include launch of new workplace retirement plan for non-profit workers and campaign to have housing recognized as a human right.Manage monthly lunch and learn program with up to 500 people in attendance (now moved online as webinars because of the pandemic); topics covered include building financial health through the workplace, racial justice change-making, and how to re-open your workplace post COVID-19.Managed and implemented new brand, including a new website, transitioning the foundation from a focus on immigration and diversity to poverty and human rights.To ensure wider distribution of Maytree’s ideas and opinions, created and implemented new multimedia and social media strategy. This included a more focused use of video and audio (including a podcast), as well as setting up and maintaining Twitter, Facebook, and LinkedIn. Show less

Set up and implemented new marketing program to increase membership sales and raise revenue.Worked with senior staff across the organization to ensure enough funds were raised to ensure the continued access to the facility for people with disabilities.

Developed and implemented marketing and communications strategies and plans for Pathways to Education Canada and six community sites in Ontario and Quebec.Created Communications Toolkit, including branding, donor relations and public relations guidelines and materials, to ensure all communities build relationships and make connections with Pathways’ stakeholders and strengthen the Pathways to Education brand.Restructured the organization’s website to make it more accessible and… Show more Developed and implemented marketing and communications strategies and plans for Pathways to Education Canada and six community sites in Ontario and Quebec.Created Communications Toolkit, including branding, donor relations and public relations guidelines and materials, to ensure all communities build relationships and make connections with Pathways’ stakeholders and strengthen the Pathways to Education brand.Restructured the organization’s website to make it more accessible and user-friendly and added online volunteer section to facilitate recruitment. Show less

Set new standards for Public Relations. As main spokesperson, established strong relationships with representatives from local media and doubled media contacts and exposures compared to previous year.Led planning for new online strategy, including the design and implementation of a new website, the creation of a regular e-newsletter, and the use of an online registration tool for events.Created and implemented event and communications strategy for an eight-day sports festival… Show more Set new standards for Public Relations. As main spokesperson, established strong relationships with representatives from local media and doubled media contacts and exposures compared to previous year.Led planning for new online strategy, including the design and implementation of a new website, the creation of a regular e-newsletter, and the use of an online registration tool for events.Created and implemented event and communications strategy for an eight-day sports festival. Over 2,000 people participated and more than $660,000 was raised. Show less

Successfully implemented the new corporate identity (transitioning from Interactive Media Group to Lavalife). Created internal and external communications guidelines to ensure all communications were consistent with Lavalife’s brand identity.Researched and improved information flows between marketing team and call centre staff to ensure call centre associates were informed of all promotions, product upgrades, and other initiatives.