As the COO at Baltic Filters OÜ, a leading provider of innovative air filtration solutions, I am responsible for overseeing the company's day-to-day operations and aligning them with our long-term vision.

OLDBAC helps its customers with high-end 5-axis CNC milling, medium and large series. OLDBAC is an engineering service company that covers the whole production cycle from 3D scanning to 3D modelling to strength analyses to a finished product, by 5-axis CNC milling or 3D printing. Responsibilities: • Day-to-day operations management • Company strategy development • B2B sales and event management (fairs and exhibitions) • Developing and implementing ISO 9001 and ISO 14001 standards into the OLDBAC management system. • OLDBAC Rebranding, brand development, launch and nurturing. • Social media channels management and content funnel development • Employer brand development and nurturing • Marketing strategy development

Developing worlds first low-cost/high accuracy data logger for cars and motorbikes. Data logger in simple terms an activity tracker like any other (FitBit Charge, Garmin Vivosmart etc), but made for cars and motorbikes, go-karts or anything else with an engine. The idea for Wivel was born during my employment as a Marketing Director in probably the best racetracks in Northern Europe - auto24RING. There are many professional data-loggers out there but unfortunately, most of these solutions are too expensive and complicated for most non-professional drivers. All that gave me the idea to bring something new to the market, something that would tick all the boxes for the majority of the drivers out there - world's 1st low-cost/high accuracy data logger for cars and motorbikes.Responsibilities:• Brand communication and CVI development• Package development• Product development • E-commerce and website development• Strategic brand plan and long-term vision development based on market research• Brand activation (Social Media, Crowdfunding)• Strategic planning (business plan & sales strategy development)• Responsible for funding and private equity

Wendre is one of Europe’s largest producers of bedding products with its own manufacturing units in Estonia and Poland employing over 1200 people. The Group specializes in making products for better sleep – quilts, pillows, bedroom textiles and beds. With the annual turnover over M€ 120 and serving some of the biggest retail chains (IKEA, Marks & Spencer, Argos-Sainsbury, Jysk, Mio) globally makes Wendre one of the biggest bedding producers in the world.Responsibilities:• Wendre corporate brand development and activation on a global scale (B2B)• Wendre product brand development and management (B2C)• Marketing process development • Marketing tools and communication development for private label business • Product development (product stories, visuals, packaging) • Shopper marketing tools and strategy development and campaign implementation• Employer branding and communication management • In-store brand activation • Sponsorship management• CVI management and signage implementation across the organization (multiple factories around the world)

CocoActive coconut water, or in other words mother earth sports drink for physically and spiritually active people. It is 100% natural, no preservatives no sugar added. Developed in Estonia, produced in Vietnam. #cocoactiveAfter taking a short break from the corporate world I founded CocoActive brand together with friends who share the same values in life - being healthy and being active. I wanted to get into the startup world and this was a perfect opportunity to combine the past with the future.Responsibilities: • Brand communication and CVI development• Package development• Sponsorship management • Strategic brand plan and long-term vision development based on market research• Developing fine-tuned campaign tactics, mechanics covering all customer touchpoints• Brand activation (BTL, ATL, Social Media) • Strategic planning (business plan & sales strategy development. • Full P&L responsibility

Building the world’s largest international bicycle registry and giving consumers quick and easy access to full-coverage bicycle insurance from a mobile phone. Now cyclists can ride worry-free. Bike-ID offers the only complete bicycle protection solution. I've always been passionate about alternative methods to commute so it was the perfect opportunity for me to join Bike-ID startup team and work with something that I share a personal connection with. Responsibilities:• Brand and CVI development• Verbal on visual communication management• Brand and campaign activation via events, PR, media• Bike ID physical package development (http://www.edl.ee/konkurss#10/495) • Developing strategic brand plans and long-term vision for Bike-ID registry • Business development

auto24RING is the only road racing circuit exclusively used for car and motorcycle racing in Estonia. The complex was reconstructed in 2012 and now competitions can be held on four different race tracks, in terms of length and shape of the track, the longest of which is 3.2 kilometres. auto24ring is the only racing circuit in the Baltics that have FIA Grade 4 licence.Responsibilities:• Product development • Sponsorship management & funding (sponsorship deals)• Event management (concerts, festivals, private events) • Developing strong and relevant verbal and visual communication.• Developing strategic brand plans and long-term vision • CVI development

During my employment in Saku Õlletehas I was responsible for managing Saku Rock, Sinebryhoff brands at the local level and for Tuborg brand in Pan-Baltic level. Responsibilities:• Managing and developing a portfolio based on the market situation and Carlsberg portfolio guidelines• Launching multiple products innovations, campaigns annually• Developing strong and relevant verbal and visual communication• Working side by side with media and creative agencies (team of 10) • Developing fine-tuned campaign tactics mechanics covering all customer touchpoints • Consolidating brand performance reports on the local and ban-Baltic level • Making sure that all marketing activities and communications comply with local laws and Carlsberg advertising guidelines• Developing strategic brand plans and long-term vision based on market research• Sponsorship management (mainly events, festivals, social projects) along with brand activation in events• Budget management (full P&L responsibility)

Liviko is one of the largest Baltic companies dealing with quality alcoholic beverages. Livikos's strength lies in the representation and marketing of world-famous brands and wines as well as in our 120 years of experience in alcohol production. During my employment in Liviko, I was given the role to manage Bacardi & Martini Group brands (BACARDI Rum, MARTINI Vermouth and Sparkling Wines, GREY GOOSE Vodka, BOMBAY SAPPHIRE Gin) Responsibilities:• Brand activation (BTL, ATL, TTL) and implementation• Budget management (full P&L responsibility)• Adapting strong and relevant verbal and visual communicating based on brand guidelines• Developing fine-tuned campaign tactics mechanics covering all customer touchpoints• Consolidating brand performance reports and reporting back to head offices • Making sure that all marketing activities and communications comply with local laws• Developing strategic brand plans and long-term vision based on market research• Sponsorship management (mainly events, festivals, on-trade)

AS Tridens was established in 1988 and remains successfully one of the oldest trading companies in Estonia. There are more than 150 different brands in Tridens portfolia of which the best-known are the Jägermeister, Yellow Tail, Espiritu, Ecusson, Lapin Kulta, Red Bull. During my employment I was given the responsibility to manage one of the most important brands in As Tridens portfolio at the time - Jägermeister and Russian Standard Vodka. In the first 2 years of my recruitment, I managed to double the sales of Jägermeister and Russian Standard Vodka. Jägemeister is the biggest imported premium alcohol in Estonia and holds the highest consumption per capita worldwide. Responsibilities: • Brand activation (BTL, ATL, TTL) and implementation• Budget management (full P&L responsibility)• Adapting strong and relevant verbal and visual communicating based on brand guidelines• Developing fine-tuned campaign tactics mechanics covering all customer touchpoints• Consolidating brand performance reports and reporting back to head offices • Making sure that all marketing activities and communications comply with local laws• Developing strategic brand plans and long-term vision based on market research.• Sponsorship management (mainly events, festivals, on-trade)

My responsibilities: - Making sure that all the quest have the biggest smile in their face during the entering and leaving the club.- Day to day operation with 15+ direct reports - Event marketing- Product launches and 3rd party brand activation support - Product developmentClub Hollywood is one of the oldest nightclubs in Estonia with almost 23 years of experience, located in the Old Town. The club has a nice trendy look and it’s a popular place to go for local people and also for tourists. Hollywood is opened from Wednesdays to Saturdays and the doors open at 23:00. The capacity of the club is 1500 people and it has a state-of-the-art sound system and lighting technique. There is also a big VIP area with tables and a separated VIP bar. Our professional and prizewinning barmen always serve you with pleasure.