Markus Tuomivaara Email & Phone Number

Vantaa, Fi

Vantaa, Fi

Vantaa

Effective 10/2023, the role has been expanded to encompass strategic development and oversight of the Panda brand's identity and positioning, ensuring a cohesive representation across all markets, including Finland, our domestic market, as well as our international markets.In my role as Brand Manager for export markets at Orkla Suomi, I am responsible for developing and executing the export marketing strategy for the Panda confectionery brand, with a focus in the USA, Canada, and the United Kingdom. I have created and implemented a successful brand communication strategy to effectively promote the Panda brand and its products, leveraging social media and influencer marketing to maximize reach and engagement. Additionally, I manage the entire product portfolio and lifecycle, ensuring their profitability and success. Furthermore, I am responsible for managing the assortment for our travel trade business and coordinating and facilitating intercompany business activities with Scandinavian and Baltic countries to ensure seamless and efficient operations.

Helsinki Area, Finland

As a Product Marketing Manager at Verisure Finland, I led the development of a value-driven product and service offering. I also coordinated consumer insight and customer satisfaction projects, effectively identifying customer needs and developing solutions to meet those needs. Additionally, I successfully developed and implemented upsell campaigns targeting existing customers.

Helsinki Area, Finland

As the Customer & Shopper Marketing Manager, I had the opportunity to develop and execute the yearly marketing plan for Fiskars Garden and Kitchen categories and Iittala brand across 10+ countries. I was responsible for managing the marketing budget and pricing for novelty products, ensuring profitability and competitiveness in the market. Additionally, I provided expert category knowledge and shopper insights to both external and internal stakeholders, effectively guiding business decisions and strategies.

Helsinki

In my role as Product & Marketing Manager, I was responsible for developing and executing a comprehensive category strategy for Hardware products, which resulted in a successful launch and strong market positioning. Additionally, I managed the portfolio and product lifecycle, ensuring successful product launches and identifying opportunities for growth.One of my key accomplishments in this role was successfully managing budgeting, profitability, and pricing, which led to maximizing revenue and profitability for the company. I also developed and implemented commercial concepts and sales tools, which drove sales growth and enhanced the overall customer experience.

Helsinki

I developed and executed the category strategy for the cutlery categories of Hackman, Iittala, Fiskars, and Raadvad brands. As a part of my role, I managed the portfolio and product lifecycle, ensuring successful product launches and identifying opportunities for growth. I was also responsible for managing the budgeting, profitability, and pricing for cutlery categories, maximizing revenue and profitability. Moreover, I worked collaboratively with external designers and internal project managers to develop new products.

Helsinki

Helsinki

Various positions in daily cosmetics and professional cosmetics divisions including customer service representative and trade marketing assistant.

Marketing

Module 1: BUILDING STRONG BRANDS - Brand Strategy, Segmentation & Positioning Module 2: INNOVATION - Growth Opportunities, Consumer.

Master Of Business Administration (Mba), International Business

Bachelor Of Business Administration (Bba), Business Administration And Management, General