Mark Burger Email & Phone Number

New York, Ny, Us

The Associated Press (AP) is the most trusted news agency in the world. AP News (site and app) is AP's direct-to-consumer platform and is the second-fastest growing news site in the world.- Building out and growing the marketing arm for the fast-evolving B2C advertising department of AP News- Crafting the branding, value proposition and go-to-market strategy for the advertising sales team- Spearheading design of compelling sales collateral, ensuring consistent and impactful branding across all platforms- Developing AI-driven solutions to streamline workflows, optimize marketing strategies (B2C and B2B), and accelerate ad sales collateral creation processes- Leading the development of advertising campaigns (RFP responses and proactive) and creating related sales collateral- Overseeing audience and traffic data to develop actionable insights

Original and commissioned Art, Graphic Design and Illustration.My ongoing project is B-Ball Tats (bballtats.com). I invented tattooing basketballs to commemorate people, places and achievements. Through my unique etch, cut and burn technique I tell stories you can touch and feel.Other projects include:- The Burned Deck (skateboard art, 2022)- Court, Classroom, Community (office mural, 2021)- When New York Shut Down (documentary photography, 2020)- The Brooklyn Wall Flower Project (art, 2017-2019)and a numerous logos, branding materials and presentations.

New York, Ny, Us

SLAM is THE iconic basketball culture magazine turned modern media company with 16M+ social followers.• Lead development of reactive and proactive brand partnership proposals• Own all proactive brand partnership proposals.• Created strategies and integrated marketing campaigns for clients such as NBA G-League, Boost Mobile, Puma, Hugo Boss, Truly and more. Tactics included custom and sponsored content, social media, influencers, experiential, newsletter and media.• Proactively built and implemented Project Management Program to improve pre-sale workflow, campaign oversight, creative ideation processes and onboarding.• Built insights database composed of audience insights and third party sports marketing trends.• Collaborate with Data Analyst and the VP of Brand Partnerships to improve audience data and insights.

London, Gb

Culture Trip is a $100m VC-backed travel media + e-commerce start-up with 20M UU/month and 8.5M social followers.• Key developer of reactive and proactive partnership proposals (US + Europe)• Created strategies and integrated marketing campaigns for clients such as Verizon, Amtrak, 14 Hands, Visit California and various other destination marketing organizations (DMOs).• Tactics included custom and sponsored content, social media, influencers, experiential, newsletter and media.• Facilitated brainstorms and workshops with internal stakeholders, including Sales, Creative, Planning, PR and marketing.• Owned the market research and audience insights development for the US.• As part of the DEI Action Committee I led in-house DE+I workshops, hosted multicultural events and spearheaded US audience acquisition strategy.• As US Liaison, I managed the NYC office in various capacities, including onboarding support, bi-weekly US team meetings, creative studio inventory and more.

Minneapolis, Us

Game Informer was the third largest consumer magazine in the US with 8MM subscribers during my tenure.• Ideated and built reactive and proactive proposals (print and digital ads, branded content, digital media, experiential, podcasts, live streams, sweepstakes)• Executed creative direction, graphic design and copywriting for campaigns, brand partnerships and brand marketing. Client list included Verizon, Sprint, Army National Guard, GameStop and numerous video game publishers.• Wrote and designed corporate and B2B presentations, reports and communications in collaboration with the Associate Publisher and Advertising Sales Director.

Ames, Ia, Us

Championship Productions is internationally recognized as the industry leader in instructional videos and books for more than 20 sports.• Authored the titles and content descriptions for over 100 instructional videos of the most successful basketball coaches in the US.• Designed the Conceptual Framework to organize the online video library of over 1,500 basketball titles.

Organized international basketball camps, youth tournaments and coaching clinics. A caring approach combined with over 20 years of coaching experience allowed the camp to flourish and build bridges across cultures and socio-economic barriers.• Managed a 6-figure annual budget and handled all marketing, planning, programming, international and local transportation, facility rentals, game personnel, lodging, meals and risk management.• Hired, managed and mentored assistant coaches, camp counselors and trainers.• Organized speaking engagements featuring established professional and college coaches, as well as community leaders.• As a basketball coach I have had the privilege and pleasure to coach the following programs: - Swiss National Wormen's Basketball Team (FIBA Europe) - Mercy College (NCAA DII) - Stevens Institute of Technology (NCAA DIII) - BC Zurich Lions (SwissLeague A) - Breck School (MN HS) - Edina High School (MN HS) - Minnesota Timberwolves Youth Program (NBA Cares) - Chino Hills High School (CA HS) - BC Alte Kantonsschule Aarau (Switzerland)

M.A., English Literature

B.S., History

Associate'S Degree, International Business