Mark Viken Email and Phone Number
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An effective sales and marketing (role up my sleeves) leader with a successful track record of managing business in excess of $1B, launching new technology products. Team player with proven skills in leading talented multi-discipline teams.Adept at creating and maintaining strong retail partner relationships at Best Buy, Walmart, Amazon, Target, Lowes, Costco and more.Managed teams of professionals in Marketing, Brand Marketing, Product Marketing and Product Planning, Sales, Communications, PR & Social and Research, Trade Show design, PR and build. Cross functional management experience as “CMO”, Management Committee Member, Marketing Council Chairman, Talent Management Council member, Integrated Product Planning Committee Leader and Demand Chain Project leader. Product category experience includes Television, Appliances, PC, Display, Handheld, Storage, Digital Imaging, Headphones and Accessories, Home Telephone, Accessories and Portable Audio including the development of the My First Sony children’s line.Lived in Japan for over 2 years; one week at a time… Industry experience and recognition:-AHAM Board of Directors -Consumer Electronics Bronze EFFIE Award -Ad Week Technology Marketer of the Year -World Technology Award for Marketing Communications -Consumer Electronics Association (CEA) Board of Directors -Sony CEO Leadership Award
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President And General PartnerV&K Custom Fabrication, Llc Jan 2020 - Present
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Marketing/ Bus Dev ConsultantClearmd Sep 2022 - Apr 2023New York, New York, Us -
Marketing And Business Development/ Digital TransformationActive Digital Mar 2022 - Feb 2023Richmond, Va, Us -
Business Development ExecutiveThe Stevenson Company/ Traqline Feb 2021 - Mar 2022Communicate how TraQline goes beyond web, receipt, and POS data. TraQline is the industry’s most trusted tool for measuring what is being bought…and more importantly WHY the consumer is making purchasing decisions. Demonstrate the value of TraQline’s deep insights – from why behind the buy to retailer and channel performance. Highlight our flexible reporting, analysis tools, deep insights to help you outmaneuver your competition.
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Vp MarketingHisense Usa Oct 2015 - Sep 2018Suwanee, Georgia, UsVP Marketing Hisense USA responsible for Hisense and Sharp Product and Brand Marketing including all field marketing and training. -
Vp MarketingSharp Electronics Mar 2011 - Sep 2015Montvale, Nj, UsSharp VP – Marketing This position is responsible for US Consumer Product Marketing and Branding including all field marketing and training. This includes Audio, Video, Appliance and support for Smart Phones. Managing product roadmap, pricing, P&L, brand marketing, field training and assisted selling along with the analytics & research team. Position reports to the President of the division.Accomplishments include:• Developed a new brand style guide• Developed and launched all new US consumer website reflecting new branding • Launched dramatic all new CES booth to rave review. Upgraded press event approach that raised the image of Sharp and resulted in doubling of press impressions vs. prior year • 2013 doubled sales and improved profitability $90M vs. PY• Lead the design of new TV Smart UI - Smart Central• Lead the ID design and feature set for product line• Fully redesigned packaging and in store merchandising -
Vp Marketing - Outsourced Sales And Field MarketingMarketsource Feb 2008 - Oct 2010Management Committee member responsible for developing customer-centric and vertical strategies including marketing, branding, services and communications for the company. Responsibilities include P&L, strategy and new business development activities with product brands and retailers.Accomplishments include establishing business with Best Buy with 6 new programs, opened business with TomTom, Samsung, Sharp, Twice Magazine and Tag Heuer / LVMH.
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Sr. Vp New Business DevelopmentSony Electronics Apr 2005 - Oct 2006San Diego - Us | Tokyo - Jp, UsDeveloped connected new product ideas and marketing strategy including end user scenario planning for senior Sony management.Additionally, managed the e-book incubation team. Lead internal cross collaboration efforts within electronics and acted as a bridge to Sony companies; PlayStation, Pictures and Music. -
Sr. Vp Corporate MarketingSony Electronics Oct 2003 - May 2005San Diego - Us | Tokyo - Jp, UsManged marketing, promotions & communications for Sony Electronics in the US. Provided leadership to a team of 70 marketing professionals including a team of research specialists.
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Sr. Vp Information Technology Products DivisionSony Electronics Apr 2001 - Nov 2003San Diego - Us | Tokyo - Jp, UsSenior GM for the IT products division in the US
Mark Viken Skills
Mark Viken Education Details
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Harper CollegeMarketing -
St ViatorMarketing
Frequently Asked Questions about Mark Viken
What company does Mark Viken work for?
Mark Viken works for V&k Custom Fabrication, Llc
What is Mark Viken's role at the current company?
Mark Viken's current role is Branding/ Marketing/ Business Development/ Business Owner.
What is Mark Viken's email address?
Mark Viken's email address is ma****@****hoo.com
What is Mark Viken's direct phone number?
Mark Viken's direct phone number is +136083*****
What schools did Mark Viken attend?
Mark Viken attended Harper College, St Viator.
What skills is Mark Viken known for?
Mark Viken has skills like Product Marketing, Product Management, Marketing Strategy, Cross Functional Team Leadership, Strategy, Consumer Electronics, Strategic Partnerships, P&l Management, Integrated Marketing, Competitive Analysis, Product Launch, Marketing.
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