Responsible for setting the strategy behind Treasury Management Pricing, providing customized pricing for new prospects and expiring contract clients, and managing the annual pricing process; including standard pricing and custom pricing.

Responsible for management of revenue forecasting, price setting, development enhancements and client management for PNC Treasury Management’s on-line Cash management portal, PINACLE.• Active member of the Business Banking TM Senior Leadership team; helping to shape the strategy of the team, contributing in personnel decisions and officer promotions and working on projects to grow the business.• Manage a team of four individuals responsible for sales support, marketing and revenue generation, leading to an average of 9% revenue growth each year.• Social Media Community Manager for Treasury Management. Created and ran Twitter site.• Forecast and grew revenue from $26mm (2005) to $77mm (2012) for the PINACLE product line.• Designed and implemented a product continuum for PNC’s Treasury Management core business segments (Small Business, Commercial, Middle Market & Large Corporate); including all branding, marketing and legal documentation; increasing sales by over 300 new clients per month.• Established and led a User Group; including an Annual Conference, Focus Group Sessions and Prototype Reviews maintaining an average satisfaction score of 91% for the annual conference.• Managed the Communications and Training team to convert over 10,000 clients from National City Bank. The team was responsible for all internal and external communication and training related to PINACLE.• Designed and executed a plan to convert over 11,000 clients from seven acquired banks (Riggs, Mercantile, Yardville, Sterling, BankAtlantic, Flagstar. RBCB) as a part of PNC Treasury Management Mergers and Acquisitions team. • Selected to manage a large migration project affecting all corporate clients utilizing PC based banking products. Developed and implemented a strategic marketing plan to support the migration project.• Collaborated with key clients, Business Analysts, and MIS to create an 18-month and led the development and operating plan for the Cash Management portal, PINACLE.

Responsible for choosing a vendor to outsource a declining product and its respective customer base to, convert all clients from the legacy system to the vendor’s processing system, manage the vendor relationship and effectively market the product to the sales organization.

Responsible for day-to-day vendor management, product positioning, price setting, the creation of detailed responses to prospective client Request for Proposals (RFPs) and establishing comprehensive marketing plans to continue the growth of a mature product line. I also launched a new product offering, the PNC Bank PayCard. Designed the card program and developed the pricing model. Created a marketing strategy to support the PNC Sales process and to assist the client in their internal enrollment of new cardholders.

Responsible for the management of $25 million annual revenue forecast and $2 million yearly expense budget. Assisted the sales force to identify potential sales leads, analyzed client behaviors to determine cross-sell opportunities, developed quarterly product strategies, and created promotional marketing materials.

Responsible for managing a team of client service representatives, providing service level metrics pertaining to the team to upper level management and providing day to day support for corporate on-line banking software.