Mark Wallace Email and Phone Number
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Accomplished commercial marketing leader with experience across disciplines, categories, cultures and continents. Proactive, focused on transforming business performance, unlocking sustainable growth by identifying & addressing customer-centric opportunities. Collaborative and influential at all levels with strong ability to simplify complexity, establish compelling visions, and catalyse action with innovative solutions, combining marketing and commercial strategies to create and capture value. Inspiring and empowering; establishing effective org designs and developing individuals and teams to be the best they can be.I am interested in general management, strategic planning and marketing leadership roles in positive and dynamic organisations.
Sentient
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Consultant And AdvisorSentient Apr 2024 - PresentLondon Area, United KingdomUnlocking sustainable growth & accelerating performance using integrated commercial and marketing solutions, creating & capturing value. Building organisational & team capabilities to develop:- Strategic growth platforms, based on actionable insights and compelling narratives- Marketing campaigns, influencing how consumers and shopper think, feel and behave- Commercial strategies, which optimise revenue and profitability
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Head Of Strategic Marketing And Communications, Amazon JapanAmazon 2022 - 2024Tokyo, JapanDrove country performance through insight-led strategic planning, programme and marketing leadership and investment prioritisation capabilities:- Established insight driven strategic planning function, identifying cross-category growth platforms- Developed resource optimisation and prioritisation capabilities to improve investment effectiveness - Devised a new org design for strategic planning, marketing communication and creative teams- Cultivated a high-performance, international multi-functional team, aligned to business priorities -
Head Of Mass Advertising, Amazon JapanAmazon 2020 - 2022Tokyo, JapanTransformed underperforming marketing initiatives, building sustainable, scalable marketing solutions and communication campaigns for core retail priorities- Designed strategic communications activities, inc. campaign, creative and cross-channel media planning- Led in-house creative and content development, inc. mass advertising and O&O channels
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European Head Of Strategic Planning And MediaAmazon 2018 - 2019London, UkInvestment and marketing strategy development to grow the EU business - Identified compelling insights used to underpin planning across the EU- Developed strategic marketing strategies to drive business priorities- Expanded cross-channel media capabilities, inc. redesign of EU team structure and agency leadership- Optimised measurement and investment framework to improve effectiveness and efficiency
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European Head Of Marketing Portfolio StrategyAmazon 2016 - 2018London, United KingdomStrategic marketing communications investment and message planning across 9 EU countries- Optimised marketing investment strategy by country, across key business functions- Developed motivating customer messaging and marketing activities
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Uk Head Of Marketing CommunicationsAmazon Uk 2015 - 2016London, United KingdomUnlocked business growth through creation of marketing function & step- change in marketing activities.- Founded UK communications function, establishing it as a key driver of sales and customer engagement
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Project DirectorAijn European Fruit Juice Association 2014 - 2015EuropeDefending and Celebrating 100% Fruit Juice for the EU Juice Association- Initiated & developed first ever industry-wide EU Public Affairs/PR fruit juice campaign -
Business Unit Director - Juice And Juice Drinks At The Coca-Cola CompanyThe Coca-Cola Company 2011 - 2015Northwest Europe And NordicsFull P&L general management responsibility for Juice and Juice Drink portfolio, including sales, marketing & operations functions across 11 countries.- Commercial & operational planning to establish investment strategy, reduce COGs & build revenues- Redesigned & restructured the juice & juice drink organisation- Identified new growth opportunities, spanning organic & strategic innovation, plus M&A strategy- Built & directed holistic brand strategies (robust commercial plans & compelling marketing activities) -
Commercial DirectorCoca-Cola Great Britain 2006 - 2011London, United KingdomCommercial performance development across full portfolio to create & capture value- Established the UK revenue growth function- Developed commercial strategies and tailored executional plans, balancing retailer and shopper needs- Built UK shopper marketing capabilities
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Business Development ManagerCoca-Cola Great Britain 2004 - 2006London, United KingdomSustainably enhance revenues and margins through tailored commercial plans and channel strategies - Developed commercial strategies for key channels
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Marketing Manager - ChampagneAllied Domecq 2001 - 2003UkPost-acquisition integration and development of Champagne portfolio (Mumm & Perrier-Jouët)- Stabalised and reinvigorated performance in face of massive category issues - Re-built consumer engagement through full-spectrum luxury marketing program- Devised a new event activation strategy, unlocking new commercial and marketing opportunities. -
Senior Brand ManagerHolsten Uk Ltd 1997 - 2001UkSenior Brand Manager: Holsten Pils, Holsten Export and NPD- Launched strategic innovation, inc. integrated marketing activities- Development of commercial partnership operating model with regional breweries
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Field Sales And Marketing Executive3M 1994 - 1997United Kingdom
Mark Wallace Skills
Mark Wallace Education Details
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1St (Hons)
Frequently Asked Questions about Mark Wallace
What company does Mark Wallace work for?
Mark Wallace works for Sentient
What is Mark Wallace's role at the current company?
Mark Wallace's current role is International Strategic Business Leader, Consultant and Advisor | Ex-Amazon (Europe and Japan); Ex-Coca-Cola (UK and EU).
What is Mark Wallace's email address?
Mark Wallace's email address is mw****@****ola.com
What is Mark Wallace's direct phone number?
Mark Wallace's direct phone number is (206) 266*****
What schools did Mark Wallace attend?
Mark Wallace attended Oxford Brookes University.
What skills is Mark Wallace known for?
Mark Wallace has skills like Marketing, Fmcg, Business Development, Shopper Marketing, Brand Management, Customer Insight, Strategy, Marketing Strategy, Trade Marketing, Management, Business Strategy, Marketing Management.
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Mark Wallace
Greater Edinburgh Area -
Mark Wallace
Alloa -
Mark Wallace
Senior Manager | Coo | Business Operations Manager With Extensive Experience Across It Service, Risk And Cost. Leader And Mentor Developing And Coaching For Success.Greater Edinburgh Area1hbosplc.com -
1bp.com -
Mark Wallace
London Area, United Kingdom
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