Dedicated to empowering women and young generations to find peace with their bodies and achieve their full potential through Media, Education, and Investing.

Global oversight of Deal Lab responsible for pricing, deal structuring, policy, guidelines, and overall deal management process * In 2022 enabled 31 client direct annual upfront partnerships at $150M in annualized revenue. * In 2023 structured (including renewals) 45 direct client agreements at $214M in annualized revenue ~24% of revenue.

Founding member of Disruptor DTC sales team, responsible for establishing strategy, segmentation, go-to-market (GTM) plans, and annual planning for DTC and Mobile-First clients/prospects.* Consistently exceeded growth expectations with year-over-year of 75%.* Conducted 40 candidate interviews, hiring 8 to support initiatives across various cross-functional areas.* Developed senior-level marketing relationships with notable companies such as Beyond Meat, ClubW, Figs, Core Digital, Match Group, GoodRx, Manscaped, MeUndies, HeadSpace, AngelList, Experian, Ancestry.com, Thrasio, Spotify, Mint Mobile, and UFC.* Actively contributed as a D&I (Diversity & Inclusion) Task-force member, focusing on underrepresented minority (URM) domestic priorities.

Dedicated to helping growth companies solve complex sales and marketing challenges in competitive landscapes. MGW Palms evaluates and advises on client guiding principles, talent recruitment and operational mechanics through digital media strategies and operational best practices.

• Career revenue attainment eclipsed $600M by solving complex client marketing challenges.• Manage highly technical sales team focused on low-funnel performance marketers.• Defined “Performance Marketing” vertical operating plan & monetization strategy by introducing market overview, performance measures, growth pillars and risk analysis. • Conceived industry narrative and present at high-profile industry events. • Technical understanding of (VCR) auction platforms & performance marketing trends.• Skilled storyteller communicating benefits of full-funnel marketing strategies. • Guided creation of custom playbooks based on auction dynamics and product nuance to offer clients meaningful mobile-marketing advantages. • Adept at cross-channel & cross device digital measurement/attribution strategies. • Tenured relationships with top Marketing decision makers at Fortune Brands & select Agencies.

• Performance Marketing subject matter expert eclipsing $300M in revenue by enabling share-shift rationale to drive scaled business outcomes. • Navigate business intelligence tools (Tableau, etc) to leverage analytical decision making.• Optimize go to market client impact by recognizing opportunities for new approaches. • Hone in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap.

• Responsible for providing W. Region clients with Yahoo’s Global display & search offerings.• Named accounts include: NewsCorp Companies, Directv, MGM, Mirage, Warner Brothers and CW Network. • Partner with teammates and cross-functional partners to structure and execute operational and strategic initiatives - developing account plans, synthesizing market related data, leading client analysis and defining the overall business approach. • Secured Global agreements with following cross-market clients: Oracle, Warner Bros, Fox, E.A, United Airlines & McDonalds.• Prospect and penetrate organizations to drive alignment and influence executive and day-to-day contacts to execute against account plan.• First AE to close back-to-back 7-figure T.V. Network deals and custom home page event.• Established relationships at T.V. networks, Movie studios and associated Agencies.• Conceive ongoing strategic sales plans aimed at driving engagement, extending reach and fulfilling client KPIs.

• Achieved 2003 Presidents Club – Salesperson of the Year - (127% of Quota).• Direct account responsibilities roll-up under Auto Manufacturers, Finance, Moving and Retail.• Cracked the code and secured multiple 1st time partners including Honda, Edmunds, Mazda, Land Rover, Yahoo Search & Personals, National Moving Network, Neiman Marcus and Sears.• Worked directly with VP on staff planning and conducted 25 sales candidate interviews. • Collaborate with measurement partners to create learning agendas to help clients measure impact of marketing and adopt Homestore measurement solutions• Ensured that west coast team provides highest levels of customer service through the appropriate use of people, performance management, step counseling and technology.