Expanding a company’s marketing position requires forging partnerships that amplify its authority and reach.I am an influential marketing leader and business turnaround strategist who specializes in scaling organizations for IPOs and acquisitions. As someone with a proven track record in the technology industry, I develop go-to-market strategies and create effective consumer-centric solutions. I also scale businesses by forging partnerships and increasing the revenue and sales channel pipeline while connecting cloud partners, stakeholders, C-suite executives, and cross-functional teams to collaborate on product innovations that catalyze consumption. Throughout my career, I have generated compelling marketing content and campaigns to expand market reach. I lead with a player-coach style by fostering a team culture of autonomy and accountability. Below is a selection of the top accomplishments from my career: Growing AWS’s marketing programs at StreamSets / Software AG from one to 12+ in one year.Planning and executing the “AWS re:Invent” global learning conference. I customized the approach by identifying the target audience and scheduling individual meetings pre-event to set up the sales team for success. Increasing partner revenue from $7M in 2020 to $26M in 2021 against an $18M goal at ZoomInfo.I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at redtele9@yahoo.com.AREAS OF EXPERTISE Client RelationsPartner Alliances Strategic PlanningMarketing StrategyContent GenerationBrand ManagementProject ManagementVendor ManagementBusiness Development
Stone & Gold Llc
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E-Commerce And Marketing StrategistStone & Gold Llc Mar 2024 - PresentWith an impressive 100 years of collective experience among our core management team, Stone and Gold stands tall, comprising top executives, seasoned business owners, and experienced financiers - each individually boasting a proven track record of monumental success, unparalleled reach, and unwavering integrity within the music industry. Our firm is purpose-built to address the urgent and ever-evolving needs of manufacturers, brand owners, and musicians alike.
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Global Director Of Partner MarketingSoftware Ag 2022 - 2023Darmstadt, Hessen, DeManaged portfolio of partners for company providing business process management, integration, and big data analytics software. Led partner marketing initiatives with AWS, Google Cloud, Microsoft, and Snowflake. Created multiple processes for each campaign, including Smartsheet project management tracking and visibility. -
Partner Marketing LeadDomino Data Lab 2022 - 2022San Francisco, Ca, UsLed marketing strategy and execution for technology partners AWS and Snowflake as well as GSIs such as Wipro and Accenture, at software company. Built and designed end-to-end programs and campaigns to drive revenue, including “better together” brand messaging.Achieved "Snowflake Ready Technology Partner" enabling teams to seamlessly and securely leverage Snowflake’s Data Cloud from Domino to build, deploy, and monitor models while easily sharing results with business users. -
Director, Partner MarketingZoominfo 2020 - 2022Vancouver, Washington, UsLed team of 3 to collaborate with resellers and managed high-volume transactions for software and data company. Designed marketing program, including product materials and pitches, for clients such as AWS, Microsoft, Snowflake, and Google. Increased revenue from $7M in 2020 to $26M in 2021 against $18M goal.Improved sales by launching affiliate marketing program via PartnerStack.Created and implemented portal to register deals and connect with CRM; designed and uploaded customizable collateral, including sales presentations.Successfully recruited net new and scaled existing partnerships for exponential revenue growth positioning ZoomInfo for a successful IPO. -
Director Of Partner Marketing | Director Of Federal Field MarketingAlfresco 2019 - 2020Westlake, Oh, UsCreated partner marketing function for open-source content management and solutions provider to influence company acquisition strategy; reported to chief marketing officer (CMO). Managed federal field sales; provided marketing collateral for government and federal agencies, including US Army and US Air Force. Refocused initiatives from small regional partners to large GSIs, including Cognizant, Wipro, and Tech M, and technical organizations including Amazon/AWS and Microsoft Azure.Planned and executed strategy of selling to government entities by teaming up with credentialed third-party marketing agency; collaborated with product team to prepare pitch materials -
Director Of Partner MarketingDatawatch Corporation 2017 - 2019Bedford, Ma, UsPlanned and executed marketing initiatives for data intelligence solutions organization. Established partner recruitment, enablement, GTM strategies, joint-collateral development, pipeline and revenue growth, relationship management, and portal design and implementation with reseller, technology, and strategic partners.Achieved 103% FY18 revenue goal and 141% increase in discrete revenue YoY through partner channel marketing strategy in collaboration with sales team. -
Director Of MarketingInforma 2016 - 2017London, GbProvided competitive analysis and direct market research to identify new opportunities for UK-based business intelligence, academic publishing, and knowledge and events organization. Led field and partner marketing in collaboration with content and sales teams -
Partner & Product MarketingCarbon Black, Inc. 2014 - 2016Palo Alto, California, UsCreated and implemented partner program and GTM strategy for next-generation endpoint security company. Rebranded Carbon Black product; developed marketing strategy; designed supporting assets in collaboration with cyber security remediation companies. Grew partnerships from 12 to 70+ across managed service providers (MSP) and incident response organizations in 15 months by designing GTM strategies, driving community development, and marketing to and for partners.Secured multiple partnership alliances by launching live, endpoint event “Threat Hunting & Incident Response Summit” in collaboration with SANS Institute; sourced industry thought leaders for speaker panel; developed ongoing community -
Director Of MarketingRetailnet Group Llc Feb 2014 - Aug 2014Baltimore, Md, Us -
Marketing DirectorIdg Enterprise Feb 2011 - Nov 2013Framingham, Ma, Us -
Us Field MarketingSas May 2010 - Feb 2011Cary, Nc, Us -
Director Of MarketingUbm Tech 2008 - Jul 2010London, England, Gb -
Marketing DirectorGartner Feb 2007 - Feb 2009Stamford, Ct, Us -
MusicianWarner Music Group 1996 - 1998New York, New York, Us
Mark Britton Education Details
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Rotterdam School Of Management, Erasmus UniversityInternational Business Management -
Daniel Webster CollegeManagement Of Information Technologies
Frequently Asked Questions about Mark Britton
What company does Mark Britton work for?
Mark Britton works for Stone & Gold Llc
What is Mark Britton's role at the current company?
Mark Britton's current role is Strategic Turnaround Leader | Scaling & Growth Authority | Building Global Marketing Partnerships | Project Management | Instilling an Accountability Mindset.
What schools did Mark Britton attend?
Mark Britton attended Rotterdam School Of Management, Erasmus University, Daniel Webster College.
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