HD Supply is one of the largest wholesale distributors of construction and maintenance products in the United States and Canada. It supplies contractors, builders and maintenance professionals. It was formerly a division of the world's largest home improvement retailer Home Depot, which sold it to three private equity firms in 2007. Annual sales at the time of sale were USD 13 billion.Received Certificate of Achievement Award for achieving 20% sales increase over 2010, and 113% of 2011 sales plan.

Increased penetration in Eastern PA and Northern NJ regions by 40% using consultative selling, relationship partnering, and time-management techniques. Maximized time spent in $1.5 million territory by classifying 200 co-op, independent and box store accounts into an A,B,C system. “A” accounts received priority, “B” accounts had potential to be “A” accounts and received second priority, and “C” accounts were maintained. Partnered with “A” accounts by setting product mix requirements and sales goals in exchange for price considerations during key selling periods growing some accounts by15%.Ranked in the top 10% of sales force for new product introductions. Expanded business with “A” and “B” accounts by as much as 15% through this avenue.Placed emphasis during new and established account calls on consultative selling principles. Market trends and product mix were analyzed prior to making recommendations during calls. Value-added benefits like a direct sales force that monitors, rotates and orders stock, and a fill rate of 98 percent were included to reinforce account’s decision to invest in an upscale product line.Leveraged relationships with key personnel at Home Depot and Lowe’s during prime selling periods to generate up to $5,000 of additional business per store, per order, using end caps and stack outs.

Introduced industrial workshop cart from conception through final production increasing sales in first year by $250 thousand.

Researched and established $2 million Vidmar marketing budget. Conducted market research for three divisions including detail analysis of competitor assortments, pricing and channels of distribution. This Information was critical for positioning product assortments, launching new products, and maintaining margin strength. Increased penetration with Vidmar industrial distributors by 15% through introduction of distributor product training manual. Grew sales leads by 50% through implementation of lead tracking system alerting sales force to new construction projects.Maximized trade show specials by implementing, monitoring, and coaching in-house telemarketing program after shows. Captured orders from accounts that didn’t stop by booth or didn’t attend show. Revenue from specials increased by 35 percent.Reviewed trade show booths and eliminated out of date designs saving company $10,000 annually in storage costs. Streamlined booth concept to products only cutting cost of rental space in half while maintaining a strong show presence.Reduced advertising costs by $100 thousand by producing ads in house and negotiating media buys.Moved press release function from outside source to in-house function saving company $5,000 monthly in retainer fees.Loaned to sister company MAC Tools to work on theme toolboxes. Increased sales by 16% during one year of tenure. Established workflow with deadlines and interfaced with graphic, engineering and manufacturing departments keeping projects on time and within budget. Aided sister company Stanley Proto in launching $4.2 million toolbox assortment. Handled all collateral material from photography to copy writing, and produced PowerPoint presentation featuring sound and animation to train sales force and introduce line to accounts. W.W. Grainger, Inc picked up assortment.

Handled all North American product launches with factories throughout Europe and South AmericaConducted market research on competitor productsResearched new market segments and channels of distribution to increase sales

Exceeded sales budget by 10%. Lowered spending by nine percent.Expanded product listing by 75 items with national/international building supply distributor.Opened 30-store garden chain. Managed network of 50 independent manufacturer representatives.

Increased tool sales by 22%.Obtained largest opening order in division’s history from national/international HVAC company. Order exceeded a quarter-of- a-million dollars.Researched, wrote and made all presentations to major accounts.Implemented account classification system.Interviewed, hired and managed 30 independent sales representatives.

Chosen to work in Bollnas, Sweden on packaging project for North American market. Increased hardware sales by 40% and garden sales by 53%. Opened Home Depot Northeast with six products resulting in $400 thousand of sales annually.Increased Lowe’s assortment from six to 29 SKUs resulting in a 25% sales increase.Grew sales at both Hechinger and Home Quarters. Sales increased by 15% as a result. Expanded warehouse assortment at Odell Hardware by over 200 items.Gained membership in the Gro Group. Garden sales grew by 30% .Managed 20 independent manufacturer representatives for the hardware and garden divisions.

Increased media placements by more than 50%