Mark Werle Email & Phone Number

Harmony, PA, US

Pittsburgh, Pennsylvania, United States

I enjoy the opportunity of leading the Design team within the University Communications and Marketing department of Carnegie Mellon University. Guiding creative direction, building the reputation of CMU’s brand and school initiatives across print, social media and digital platforms are a few of the responsibilities of my role. I also work alongside our.

Greater Pittsburgh Area

• Extensive brand building experience working directly with business owners, senior management, educators, and brand managers to build proper marketing plans, brand positioning strategies, and final production of.
• Led exercises to determine target audience’s and persona’s in order to develop proper storytelling strategies that effectively communicate established B2B and/or B2C goals.
• Built brand awareness, communication, and storytelling by evaluating current tactics against desired outcomes and recommending S.M.A.R.T. solutions and activities.
• Led teams and individuals through the creative process from concepts to delivery of final product.
• Considerable experience presenting to senior management and decision makers communicating in-depth creative solutions to complex business challenges.
• Guided multidisciplinary teams and organizations, influencing overall design, strategy, and maintaining consistency across multiple digital and print platforms.

Pittsburgh, PA

• Worked with business owners and decision makers to inspire brand building and storytelling across marketing departments that aligned with marketing objectives.
• Consistently upheld brand standards, serving as a brand steward maintaining brand consistency.
• Maintained relationships with executive clients through clear communication and strategic meetings.
• Led projects from concept to completion which included file preparation and print coordination.
• Developed expert level time management skills to consistently meet deadlines and milestones.
• Directed junior designer(s) in creating concepts, comps, layouts, and final art.

Greater Pittsburgh Area

• Managed a team of five designers, successfully completing 1,000+ jobs annually.
• Maintained a high level of team unity receiving continual high praise for team creativity and work quality.
• Coordinated project time lines, delegated work, print/vendor coordination, and met regularly with the marketing, packaging and product brand teams.
• Trained new hires and implemented best practices and automation.
• Executed brand building, design concepts, and prepared print ready files.
• Notable brands: Aquafresh®, Nicorette®, Tums®, NicoDerm CQ®, Citrucel®, and Alli®.

Greater Pittsburgh Area

• On-site graphic designer for the packaging, and promotional departments.
• Produced packaging die-lines, oversay quality control, and produced artwork that met FDA standards.
• Assisted the promotions manager with scheduling and delegation.
• Designed promotional collateral and point-of-sale displays for over twenty brands.
• Conceptualized product renderings as determined by brand managers.