Mark Whitten Email & Phone Number

Greater Chicago Area

• Built and enabled a team of high powered Analysts through an effective mix of recruiting, development, and situational management. Responsibilities focus around three main areas:
• Web Analytics – General and Advanced Web Analytics including, but not limited to: Conversion, Optimization, Data Modeling, A/B Testing, and forecasting
• Strategic Analytics – Task force of Analysts whose responsibilities focus around business questions coming from Senior leadership relating to providing the GPS of the company and using data to inform and adjust strategy
• Mobile Web and Applications – Analytically Support Agile Product Development teams and Senior Stakeholders providing pre/post release analytics, Business Case and Strategy creation
• Built complex analytical models and created and lead A/B testing across the Product and Marketing organizations
• Created standard reporting framework for use across all Agile Product Development teams through advanced knowledge of Adobe Report Builder, Business Objects Live Office, Microsoft Excel, etc.

• Co-founding member of the Cars.com Revenue Management & Advertising Analytics Team tasked with providing analytical insight and operational controls to optimize yield and revenue for the Banner Ad Sales team
• Routinely used web analytics tools to determine areas for site optimization that produced a better advertising experience for clients, customers, and Cars.com
• Built and refined accurate advertising volume forecasts based on “Big Data” and through successful iterations and progressive innovations, the forecasting process was completely revolutionized
• Developed trusted data and analytics to provide to both Sales and Product organizations that influenced the direction, evolution, and process related components of the Online Advertising business
• Served as an analytical consultant to both Client Managers and Sales and Product development leadership and provided data to build business cases for optimization and improvements in products and strategies.
• Active member of Executive Yield Maximization Council, tasked with taking on complex and controversial issues and informing decisions through a mix of complex analysis, forecasting and modeling

• Charged with providing major marketing analyses including traffic forecasting, financial budgeting, strategic direction, as well as ad hoc analyses within the Online Marketing organization
• Member of Web Analytics Tools Evaluation Committee charged with evaluating popular Web Analytics tools including WebTrends and Adobe Marketing Cloud and recommending preferred tool to decision makers
• Assisted in the strategic direction and management of SEM campaigns for both direct response and branding
• Analytics Super User, provided data access and training to the Marketing team and became a subject matter expert with Business Intelligence and Web Analytics tools
• Created cost and ROI analyses while working with vendors to create and negotiate lower rates for both impression to click and post click performance allowing $500k to be reallocated to other initiatives
• Rebuilt and restructured the Cars.com Affiliate Marketing Program

Conducted various analytic and research projects to help drive value for different parts of the organization.

Working closely with Product Managers to develop new and maintain current products. Also, search and remove fraudulent activity from the site.

Mba, Marketing

Activities and Societies: Delta Mu Delta - The International Honors Society for Business Administration

Mba, Marketing Analytics

B.A., Psychology

Graduated with Cum Laude honors