The Boston Bruins Alumni Association (501C3) has raised more than $6 million for local charities and youth hockey programs and is considered to be one of the premier alumni organizations in professional sports.* Created, produce, edit and direct "Boston Bruins Alumni TV" a 60-minute online TV show developed to assist charities in their fundraising efforts while raising the profile of the Bruins Alumni. The program was originally developed to serve as a substitute for "live" Alumni events during the Covid Crisis and has since boosted fundraising efforts for numerous charities, including The Light Foundation, Mass Down Syndrome Congress, Why Me & Sherry's House and many more raise nearly $100,000 in 2020 Q4.* Created and maintain Bruins Alumni website. Create and manage all content and graphic design. * Employ successful SEO strategies to drive site traffic. * Manage all social media sites for the Alumni. Grew Facebook audience from 2,000 to over 24,000 within two years. * Assist in producing over 20-30 charity games and events each year throughout New England.* Revenues and visibility continue to surge by successful strategies in these areas: SEO, SEM, social media, Google Analytics, email marketing and content marketing* Secured key sponsorship sales

* Oversee all marketing and media relations activities of a 90-store mall that includes Apple, Old Navy, H&M, Aeropostale and Hollister among others.* Created numerous successful events, including outdoor summer music series, Boston Bruins Legends Day, monthly "Kids and Families days," and more.* Manage corporate website and all social media channels: IG, FB, LinkedIn.

Owned and operated by Mark Willand, Blueline Marketing Group is a full-service digital agency built to help small businesses, non-profits and sports organizations achieve outstanding business outcomes with best-in-class sales funnels, modern video production, social media marketing and everything in between. Current and recent clients include Distinctive Hospitality Group, Technology Learning Center, Nifty16 - the official website of Boston Bruins legend Rick "Nifty" Middleton and the Pro Hockey Alumni (PHA Podcast and PHA YouTube channel)

* Manage of Marketing and Communications programs for accredited HVAC trade school.* Re-designed and maintain school website.* Create marketing videos and produce graphic design projects.* Created and successfully deployed "Google Business" page, which as resulted in numerous student reviews, a 4.9 rating and significant site traffic.* Enrollments and visibility continue to climb thanks to successful strategies in these areas: SEO, SEM, social media, Google Analytics, email marketing and content marketing* Integrated Hubspot CRM platform into school enrollment and recruitment process. Utilize this CRM to create efficient and targeted marketing strategies to boost enrollment.

Responsibilities included social media content management and design for DHG, an integrated hotel ownership and management company. Properties in my marketing sphere include two Hilton Hotels: The Verve Hotel (Natick, MA) and Madison Beach Hotel (Madison, CT) along with the Skybokx 109 Restaurant & Sports Bar (Natick, MA) and the Wharf Restaurant (Madison, CT).Utilize video, graphics and copywriting to promote each venue using these platforms: Instagram (feed, Reelz, stories, etc.), Wordpress websites, Facebook, YouTube and Google Business.

Managed $1.2MM consumer marketing budget for seven daily newspapers (Patriot Ledger, Brockton Enterprise, New Bedford Standard Times (Southcoast Today), Taunton Gazette, Fall River Herald MetroWest Daily News and Milford Daily News) 85 weekly newspapers and related websites. Created and executed Facebook advertising campaigns for all newspaper's digital sites. Created e-edition sites for weekly newspapers such as The Marshfield Mariner and Plymouth Old Colony.Oversaw execution of digital acquisition campaigns (social media and email), telemarking, direct mail and kiosk sales. Created weekly flash and forecasting reports adjusting sales channel spend accordingly. Supervised internal and third-party vendors to ensure budget compliance, adherence to circulation offers and achievement of sales goals. Exceeded both home delivery and digital sales targets by 5% and 10% respectively. Digital sales alone increased nearly twofold YOY in 2020.

Responsible for running day-to-day activities of entire CT Whale organization including budgeting, marketing, branding, communications, community relations, human resources, game operations, merchandising and events for the AHL affiliate of the New York Rangers. Later managed ticket sales and corporate sales departments.SUCCESSFUL EVENTS MANAGED AND MARKETED BY MARK WILLAND:* Whalers Reunion and Fan Fest, August 13-14, 2010. The Reunion dinner raised over $250,000 for the Arthritis Foundation followed by the FanFest, which was attended by nearly 5,000 fans. * CT Whale re-brand night, November 27, 2010. The WolfPack re-brand as the CT Whale and over 12,000 fans turn out at the XL Center.* Howe Family Night, March 19, 2011. Over 6,000 fans attend to see Howe family (Gordie, Mark, Marty, and the late Colleen Howe) honored with pre-game autograph session and banner raising ceremony.* Whalers Hockey Fest and Whale Bowl 14-day outdoor hockey event featuring amateur hockey (high school, college, youth) culminating with a pro hockey doubleheader on Feb. 19, 2011. The CT Whale vs. Providence game that night drew an AHL record setting 21,000 plus fans.* CT Hockey Hall of Fame Night, March 10, 2012. CT Hockey legends were celebrated with a banner raising and plaque presentation during CT-Whale vs. Norfolk game with just under 6,000 in attendance.MORE NOTABLE ACHIEVEMENTS:* Created the mascot "Pucky" to replicate the iconic Hartford Whalers secondary logo from the 1980s ... CT Whale made over 600 community relations appearances in a two-year stretch. ... Created "WhaleTV" expanding the Whale's video/TV footprint to the internet, CPTV, Comcast Infinity and the XL Center Jumbotron ... CT Whale season tickets increased over threefold from 2010-11 to 2011-12 ... CT Whale enjoyed 3rd largest revenue increase from 2010-11 to 2011-12.... CT Whale social media had 3rd largest year-to-year increase in 2011-12.

Executive producer of Pittsburgh Penguins and Pittsburgh Pirates pre-game shows as well as numerous shop-at-home TV specials.

* Began Pittsburgh career as the director of marketing for PenVision, the Penguins Pay-for-view TV Network. * Was named director of marketing and merchandising in late 1993. Managed seven Penguins retail stores, ambitious catalog/mail order program, TV home shopping program and 30 employees.* In addition to Penguins produced and sold merchandise from Pittsburgh Phantoms (RHI), Pittsburgh Stingers (MISL) and Russian Penguins (Russian Premier League).

Assisted in all aspects of award-winning league-best public relations department for NHL Hartford Whalers. Specifically:* Served as liaison between team and the greater Hartford community and local and national media.* Edited all publications including media guides, yearbooks, game magazines and newsletters.* Wrote and edited all press releases.* Made numerous speeches to community organizations.* Assisted ticketing and sponsorship departments in fulfilling numerous contracted obligations.* Created the Hartford Whalers Alumni Association and managed the traveling Alumni Team.