Mark Willard Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga

Brookhaven, Georgia, Us

Us

- Edit and produce shows and broadcast features for WBD Sports entities including NBA on TNT, NHL on TNT, NBA TV, March Madness, and MLB on TBS.

Video Editing, Producing, and Voiceover artist Client list: Coca-Cola, Seagate Technology, The Weather Channel, NBA, Boar's Head

Atlanta, Ga, Us

- Led Coca-Cola Studio's internal creative operation program while partnering with internal marketing, public affairs, and product development teams to conceptualize and oversee content ideation and project execution for global corporate communications and external social channels.- Developed and forecast weekly resource allocations ensuring scope and priorities are aligned with production timeline and budget. Proactively managed projects through consistent status updates with teams and clients to recognize and solve dependencies and bottlenecks.- Oversaw the expansion and production of TCCC's global creative content asset library. Partnered with external agencies and managed production budget of $2M while scaling total in-house creative digital assets +300%.

Atlanta, Georgia, Us

• Successfully oversaw CTV app redesign to enhance UX/UI capabilities on existing CTV platforms (Roku, Fire TV, and Apple TV) and launched two new platforms (Samsung TV and Google TV) directly leading to an increase of +18% quarterly revenue and +112,000 new daily active users.• Identified analytical measurement and reporting gaps in Adobe Analytics and led build of new user analytics capabilities contributing to +20% increase in direct sponsorship ad revenue.• Launched “Breaking News” alert feature during 2020 Presidential Election coverage which directly contributed to a +50% increase in viewership and +30% increase in quarterly programmatic advertising revenue.

Atlanta, Us

• Led and collaborated with multiple cross-functional Agile teams of data engineers, analysts, and product owners to develop internal Business Intelligence revenue performance dashboards improving operational efficiency by 20%.• Performed daily and weekly digital traffic, ad performance, and revenue insights reports for Content Operations and Strategy team leading to a +40% gain in daily active users on CNN.com homepage.

New York, Ny, Us

- Developed linear and digital performance analysis and created viewership insights reports for senior leadership in Marketing, Business Strategy, and Operations departments.- Evaluated and identified industry trends and strategic opportunities for Turner Sports properties and created ad hoc strategic insights reports and presentations.- Analyzed native datasets to provide cross-platform quantitative and qualitative digital analysis and consumer insights for Bleacher Report, B/R Live, and House of Highlights.

Us

- Lead and managed production of native digital media projects and original content for web, mobile, and OTT.- Utilized data analytics to create original content which increased digital and broadcast viewership over 200% in one year and increased ad sales over 300%.- Lead and managed the creation of the broadcast television show 'The Southern Weekend'.- Created strategic project road maps supporting business and marketing objectives.

Atlanta, Georgia, Us

- Produced, wrote, and edited marketing video content for Fortune 500 companies. - Partnered with external agencies to conceptualize and develop interactive branding experiences for client's experiential marketing initiatives.- Clients include: Coca-Cola, Marriott, Kia, DIRECTV, Keurig, National Car Rental.

• Responsible for creating all pre-production elements for cliental, including scripts, storyboards, and release forms.• On-set Director and Camera Operator for commercial shoots; including lights, audio, and grip set-up.• Edited commercial and corporate video based off of client needs, using Adobe Creative Suites and Final Cut Pro.• Managed and organized all media workflow (video/audio/graphics) from import to export.

Brookings, Sd, Us

- Camera Operator and Replay Board Operator for the University of Georgia Athletics’ video and replay production: Dawg Vision. - Responsible for filming on-field action, controlling Venus ProBoards, and operating in-stadium replay on video board.

Us

• Aided in setting up lighting, camera, set design, and overall production.• Provided practical support to Executive Producers, Director, and Production Crew during the making of the VH1 production 'T.I. and Tiny: The Family Hustle'.

Atlanta, Georgia, Us

• Writer, director, producer, and editor of marketing material and videos promoting the children’s product, Elf on the Shelf. Individual videos have gained over 1M views on YouTube.

Master Of Business Administration - Mba

Ba, Mass Media Arts