Mark B. Williams

Mark B. Williams Email and Phone Number

Restaurant Marketing Professional
Mark B. Williams's Location
San Antonio, Texas Metropolitan Area, United States
Mark B. Williams's Contact Details

Mark B. Williams personal email

Mark B. Williams phone numbers

About Mark B. Williams

Mark is an experienced marketing leader with an established track record of driving profitable sales in fast-paced environments. He brings a rare blend of analytical thinking, visual creativity and business acumen that allows him to identify and leverage key brand attributes that increase market share. Mark has led regional and local market planning for some of the largest restaurant brands in the country, while effectively managing the efforts of outside vendors and advertising agencies. He is an exceptional writer and presenter with a passion for making complex strategies easy to understand and holds professional certifications in email and social media marketing.SPECIALTIES INCLUDE:Brand Positioning Data Analysis Project Management Marketing Strategy Financial Modeling Agency & Vendor ManagementPromotional Planning Budget Optimization Team Building

Mark B. Williams's Current Company Details

Restaurant Marketing Professional
Mark B. Williams Work Experience Details
  • Southwest School Of Art
    Head Of Marketing And Communications
    Southwest School Of Art 2016 - Apr 2018
    San Antonio, Texas
    • Led development and execution of institutional branding, including creation and rollout of a new graphic identity system, media plan and promotional strategy. • Orchestrated and led major overhaul of key institutional publications, including: - Artist’s Proof (www.swschool.org/aboutssa) - BFA View book (www.swschool.org/bollege/bfa-admissions)• Concepted and led complete overhaul of brand website (www.swschool.org)
  • Whataburger
    Director Of Advertising And Media
    Whataburger Aug 2015 - Oct 2016
    San Antonio, Texas
    • Led development of new employee recruitment campaign which included development of materials for use across print, broadcast, digital and social media applications ($250,000 budget).• Served as key strategist and project manager for the integration of calorie information onto menuboards and all other in-store promotional items ($1.5 million budget)• Transitioned email program from external vendor to in-house application that aligns with Mobile App ($20,000 annual savings)
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  • Fishbowl Marketing
    Director Of Strategic Marketing Services
    Fishbowl Marketing Jul 2011 - Feb 2015
    Alexandria, Va
    • Drove annual revenue for Marketing Services Department from $2.9 million to $4.2 million in three years, while exceeding sales plan by an average of 9% annually• Concepted and developed enterprise-level social media product that generated $100,000 in bookings during the first 30 days of initial offering• Grew Marketing Services Department from 12 to 28 individuals over a 3-year period, while simultaneously engineering the processes and procedures necessary to ensure continued delivery of high quality output
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  • Church'S Chicken
    Senior Director, National Field Marketing
    Church'S Chicken 2007 - Mar 2011
    Atlanta, Ga
    • Key contributor to the achievement of three consecutive years of comp sales growth• Developed new late night program that generated total sales growth ranging from 5%-15% across 21 participating DMAs• Re-negotiated $6 million annual direct mail contract that delivered a 15% net increase in pieces • Led the development of "Do-it-For-Me" Local Store Marketing materials for franchisees and field marketers• Led, coached and provided developmental support to five Field Marketing Directors
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  • Ihop
    Regional Director Of Field Marketing
    Ihop 1998 - 2007
    • Achieved 5-year consecutive comp sales growth within territory of responsibility (eastern half of US).• Served as marketing leader for 42 DMAs located within 12 states and boasting annual co-op budgets ranging from $25,000 to $1,200,000. • Orchestrated a 10-percentage point swing in Detroit sales, which repositioned the market for new store growth.• Directed the strategic efforts of 6 regional media buying agencies in creating and executing sales-driving media and promotional plans. • Hired, trained and mentored 3 Regional Marketing Managers with combined responsibility for 500+ locations.
  • Southern Illinois University
    Director Of Marketing And Graphics
    Southern Illinois University 1996 - 1998
    Responsible for strategic planning and marketing direction for all retail operations, including: seven restaurants, 19,000 square-foot bookstore, photo processing outlet, convenience store, craft shop and bowling & billiards facilityLed team of eight graphic designers, market researchers and copywriters Developer of the first crisis communications plan for the University Student CenterAppointed to the Vice Chancellor's committees on "Recruitment and Retention", "Professional Development" and "Student Affairs Fundraising"
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Mark B. Williams Skills

Integrated Marketing Email Marketing Marketing Strategy Marketing Research Marketing Brand Management Digital Marketing Leadership Online Marketing Brand Architecture Market Planning Strategy Advertising Team Building Public Relations Strategic Planning Sales Franchising Field Marketing Field Operations

Mark B. Williams Education Details

Frequently Asked Questions about Mark B. Williams

What is Mark B. Williams's role at the current company?

Mark B. Williams's current role is Restaurant Marketing Professional.

What is Mark B. Williams's email address?

Mark B. Williams's email address is ma****@****bhq.com

What is Mark B. Williams's direct phone number?

Mark B. Williams's direct phone number is (703) 836*****

What schools did Mark B. Williams attend?

Mark B. Williams attended University Of Tennessee At Chattanooga, University Of Tennessee-Knoxville.

What are some of Mark B. Williams's interests?

Mark B. Williams has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Mark B. Williams known for?

Mark B. Williams has skills like Integrated Marketing, Email Marketing, Marketing Strategy, Marketing Research, Marketing, Brand Management, Digital Marketing, Leadership, Online Marketing, Brand Architecture, Market Planning, Strategy.

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