Mark Williams

Mark Williams Email and Phone Number

Customer Development Manager at Multiple Marketing @ MULTIPLE MARKETING LIMITED
Mark Williams's Location
Greater Swansea Area, United Kingdom
About Mark Williams

A results driven professional with more than 14 years experience in FMCG and 6 years in account management across national accounts. Enthusiastic and capable with a commitment to achieve challenging targets, business objectives and goals. Experienced in developing new and existing business profitably to drive results. Successful career with Mondelez International/ Kraft Foods/ Cadbury covering Foodservice and vending accounts at national level. A superb communicator able to foster relationships cross-functionally at all levels of stakeholder and able to work effectively to deliver business objectives, brand expectations and customer needs.

Mark Williams's Current Company Details
MULTIPLE MARKETING LIMITED

Multiple Marketing Limited

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Customer Development Manager at Multiple Marketing
Mark Williams Work Experience Details
  • Multiple Marketing Limited
    Customer Development Manager - Daymer Bay Drinks
    Multiple Marketing Limited Apr 2021 - Present
    Swansea, Wales, United Kingdom
  • Multiple Marketing Ltd.
    Customer Development Manager
    Multiple Marketing Ltd. May 2016 - Present
  • Multiple Marketing
    Customer Development Manager - End User
    Multiple Marketing May 2016 - Dec 2021
    Home Based
    Manage end user and Route to Market accounts across Contract Catering, Foodservice, Leisure and Travel.
  • Mondelēz International
    Customer Development Manager Vending
    Mondelēz International Jan 2014 - Apr 2016
    Home Based - Swansea
    Key Achievements:• Achieved growth of +10% vs. target in a declining market • Managed a portfolio of £11m+ across confectionery, biscuits, candy and refreshment beverages• Managed coffee business of £2m+• Led the transformation in ways of working for the vending team following restructure of the sales team• Implemented a new investment model for the Vending channel resulting in improved efficiencies in ways of working, improved profitability of £700+ per tonne and a more… Show more Key Achievements:• Achieved growth of +10% vs. target in a declining market • Managed a portfolio of £11m+ across confectionery, biscuits, candy and refreshment beverages• Managed coffee business of £2m+• Led the transformation in ways of working for the vending team following restructure of the sales team• Implemented a new investment model for the Vending channel resulting in improved efficiencies in ways of working, improved profitability of £700+ per tonne and a more customer centric modelResponsibilities:• Developed customer business plans through understanding customer needs and KPI’s to deliver targets• Delivered high levels of forecast accuracy• Managed Trade Terms to maximise growth in line with AC and JBP• Agreed and delivered field sales plan to support the above• Communicated cross functionally to ensure delivery of the AC• Managed and developed a direct report to deliver against pre-agreed annual objectives Show less
  • Mondelēz International
    Customer Development Manager - Compass
    Mondelēz International Jul 2011 - Dec 2013
    Home Based - Swansea
    Key Achievements:• Achieved Refreshment Beverage growth of +7% YOY and +11% vs. plan• Managed a national account customer within the foodservice sector – Retail Amigo, Compass Group• Implemented seasonal customer plans to grow Easter business by +9% (Retail Amigo)• Gained ‘branded listing’ for Cadbury Hot Chocolate in ‘The Range’ stores.Responsibilities:• Maximised customer marketing opportunities to deliver NPD with excellence• Evaluated listings and promotions that… Show more Key Achievements:• Achieved Refreshment Beverage growth of +7% YOY and +11% vs. plan• Managed a national account customer within the foodservice sector – Retail Amigo, Compass Group• Implemented seasonal customer plans to grow Easter business by +9% (Retail Amigo)• Gained ‘branded listing’ for Cadbury Hot Chocolate in ‘The Range’ stores.Responsibilities:• Maximised customer marketing opportunities to deliver NPD with excellence• Evaluated listings and promotions that maximised profitability but not at the cost of long term growth.• Established contact network at all levels from head office to site level to ensure communication. Show less
  • Cadbury Plc.
    Account Manager
    Cadbury Plc. Aug 2009 - Jun 2011
    Home Based - Swansea
  • Cadbury Plc.
    Business Development Executive
    Cadbury Plc. 2007 - 2009
    South West And Wales
  • Cadbury Plc.
    Sales Excutive Grocery
    Cadbury Plc. 2005 - 2007
    Wales
    .
  • Cadbury Trebor Bassett
    Sales Impacter
    Cadbury Trebor Bassett 2002 - 2005
    Wales

Mark Williams Education Details

Frequently Asked Questions about Mark Williams

What company does Mark Williams work for?

Mark Williams works for Multiple Marketing Limited

What is Mark Williams's role at the current company?

Mark Williams's current role is Customer Development Manager at Multiple Marketing.

What schools did Mark Williams attend?

Mark Williams attended Swansea University, Bishop Gore Comprehensive School.

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