Developing exciting customer lifecycle strategies with Innovative Design, TruPerformance, UnboundB2B and Gain More Profits

Pioneered global marketing efforts, digital strategy, and implementation of key initiatives, encompassing customer engagement, worldwide subscription acquisition and retention, email design, in-app messaging, MarTech integrations, data optimization, and customer segmentation, along with A/B testing and analytics. Engaged as a strategic marketing expert in areas including customer retention, lifetime value, subscription upsells and renewals, plus new product launches. Presented results to internal stakeholders and executive leadership on a regular basis.Demonstrated hands-on proficiency with Eloqua, Salesforce Marketing Cloud, Simon Data, Snowflake, Tableau, Google Analytics and more.· Achieved $10M in new eCommerce revenue through targeted weekly email campaigns and introduced a centralized Customer Data Platform (Simon Data) for comprehensive customer data analysis and personalized experiences.· Managed NETGEAR's new subscription business, growing it to 650,000 subscribers in three years.· Enhanced subscription retention rates by 41% YoY and increased customer lifetime value withtargeted cross-sell and upsell campaigns.· Managed all customer journeys for over 35M customers globally in 14 regions and 9 languages.

Orchestrated the management of the agency's multifunctional team of developers, engineers, and designers, ensuring the timely completion and alignment with the strategic objectives of client projects. Engaged in strategic partnerships with renowned clients such as Google, HP, Avaya, Cisco, AMD, and Sprint, collaborating on a diverse array of pioneering initiatives spanning the entire marketing spectrum. Conducted analytics reporting, data mining, and presentations to assess the performance of digital marketing projects.• Primary contact, project leader and account supervisor for many of the agency’s top Fortune 500 accounts• Projects delivered include a variety of web tools for data analysis, marketing strategy, branding, SEO, events and global sales, virtual event software, mobile applications, interactive digital signage, custom content management systems, content marketing websites, responsive design and video production• Working knowledge of marketing automation systems such as Eloqua and Marketo, and CRM systems such as Salesforce and Marketo• Management of the agency’s cross-functional team of developers, engineers, designers, quality assurance, analytics/metrics and other necessary resources to ensure all deliverables are completed on time and executed on strategy• Analytics reporting, data manipulation and presentation to measure strengths and weaknesses of digital marketing projects• Proposing, scoping and planning future project releases and upgrades based on analytics and customer feedback• Content marketing strategy and product development for a homegrown SaaS mobile app product for enterprise level events and Executive Briefing Centers• Creation and management of documentation such as functional specs, business requirement documents, site maps, schedules, wireframes and project plans• Creation, oversight and on-going support of projects based on XML, PHP, Javascript, HTML and CSS technologies

• Played a key role in growing online revenues from $55K in 2005 to $1.5M in 2008 by creating a variety of sponsor ready websites, online games and podcasts• Managed all new media projects for NBC11 from the initial pitch, wireframing and functional documentation to launch, QA and maintenance• Either programmed or managed projects using a variety of programming methods such as Drupal, HTML5, Flash/ActionScript, JavaScript, CSS, PHP and XML• Provided project leadership for critical station initiatives such as NBC11 HomeTown and the Growth Council, a cross-functional team responsible for the evaluation and implementation of new business development and strategic partnerships• Managed all aspects of NBCBayArea.com utilizing the NBC network CMS• Worked closely with the City of San Jose on partnerships for the Grand Prix, Downtown Ice, Holiday Parade and Tech Awards

• Designed, built and managed KLA-Tencor’s media production studio• Successfully designed, produced, and managed interactive projects for marketing, training, sales and HR • Produced, programmed and managed 80+ e-Learning training projects, games and global video-on-demand projects• Directed over 100 video shoots with executive KLA-Tencor management• Traveled globally as project manager for the quarterly business update video and website