Mark Isom Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Greater New York City Area

Launched product integration/branded content division for nationally syndicated nightly entertainment news program seen on more than 150 local TV stations and cable’s REELZChannel. Generated revenue and sales opportunities through our broadcast platform and events. Innovated content opportunities through new franchises and special series for sponsorship.~ Introduced blue chip brands/agencies to the program and turned them into repeat clients, including: Macy’s, Beam Suntory, Bacardi, Aerosoles, Ketchum, Edelman, Weber Shandwick, Fleishman Hillard & PMK BNC.~ Developed & sold new show platforms/franchises designed for brand participation ~ Developed offering and sold partnerships around Celebrity Page parties for key events on the entertainment calendar (Oscars, Emmy’s, Grammys)~ Negotiate brand spokesperson rates~ Responsible for creation of all sales collateral~ Managed all production (both in studio and remote) for client integrations.

Greater New York City Area

Responsible for introducing Mojo Brands Media, producers of the Daily Buzz, to New York market. Develop sales, revenue & marketing strategies leveraging my relationships with agencies and brands. Develop & bring to market new broadcast integration products. Utilize editorial and production background to help brands tell their story.• Brought new clients/revenue Mojo Brands Media (Havas, Devries Global, Dermalogica, Microsoft, Waggener Edstrom, Ketchum, Target, Cohn & Wolf)• Developed new content creation opportunities/products for sales• Grew existing business with contractual clients by 20%• Ideate with clients• Converted single client buys to bulk buys

Responsible for creation and development of next generation branded video & live/streaming tactics connecting brands directly to consumers. Develop and manage exclusive relationships with digital and broadcast media partners. Responsible for strategic leadership in business development and sales. Provide editorial leadership for all content production. • Developed and brought to market new digital video engagement tactics resulting in new revenue streams• Lead creative team producing long and short form video/live content• Create and maintain media relationships/partnerships across digital and broadcast platforms• Managed all production of New York Fashion week as production/distribution partner for major fashion houses• Negotiate contracts for all talent, production facilities & media buys• Sourced talent for client campaigns• Develop, manage and meet production/campaign budgets.• Managed team of 25

Designed and launched a new slate of broadcast services.Immediately placed clients on local television stations in major markets including: New York, Los Angeles, Boston, Chicago, Minneapolis and Seattle.Designed successful broadcast strategy for video news release content & placement.Developed broadcast campaigns for consumer, medical and high tech clients.Provided critical analysis to public relations firms' broadcast campaigns.Created media training and coaching materials.Crisis Management.

Promoted to redesign and launch a newly branded CONUS national news service. Provided editorial and technical leadership in revamping on air product. Developed and managed $5 million dollar budget. Effectively led a work unit of 45 with 8 direct reports and 9 regional offices.Redesigned and launched the CONUS News Service as CONUS Select, a 24/7 digital news delivery system.Key member of leadership team that re-branded CONUS national news service as CONUS Select.Integrated and restructured two news departments with 75 employees into one cohesive unit. Streamlined work flow and recognized significant cost savings with shared resources between CONUS News Service and All News Channel. .Developed tactical plans that fostered greater participation in the news service by member stations.Recognized leader in developing and maintaining strategic relationships at all levels of newsroom management with more than 100 local television stations, nationally syndicated programs and networks.Hosted and designed strategically effective regional affiliate meetings and presentations.Set standard for effective customer service. Organized, managed and executed complicated remote live and taped coverage of significant planned and breaking news events, including the terror attacks of 9/11.Effective crisis management leader.MANAGING EDITOR/NEWSProvided strategic leadership in managing relationships with CONUS News Service user group (local news producers, assignment editors and reporters).Editorial gatekeeper for more than 100 public and media relations professionals who sought regular promotional access to CONUS News Feeds for their products.Orchestrated, managed and executed coverage of daily news events, breaking news and planned events; generated more than $250 thousand revenue over two years.Re-energized complacent newsroom by providing consistent leadership, clear goals and direct accountability.

Provided local broadcast news expertise in the development of political campaign materials.Identified strategic campaign issues for local tax and bond elections.Created, wrote and edited marketing materials for Dallas/Ft. Worth Metroplex municipalities.Produced multimedia presentations for community groups and city governments.Developed polling questionnaires designed to elicit feedback on a variety municipal bond and tax issues.Managed polling phone bank.

EYEWITNESS NEWS AT 5 WITH GAYLE KINGProduced dominant number one 5:00 PM newscast in the 23rd market.Supervised all elements of newscast production.Produced long form special sweeps segments with anchor Gayle King.Booked daily live guests for talkback segments either from the WFSB studios or from the Post-Newsweek Washington Bureau.Strengthened key media contacts with local government agencies, community agencies and national public relations representatives.PRODUCER, EYEWITNESS NEWS 5:30Produced dominant number one 5:30 PM newscast in the 23rd market.Wrote substantial part of newscast.Supervised writers, reporters and approved all copy for broadcast.Recognized for producing strong franchise segments including 3 For Your Money, Health Team 3 and People in the News.

WEEKEND ASSIGNMENT EDITOR/ASSOCIATE PRODUCERCONNECTICUT NEWS TONIGHT AT 6:00 AND 11:00• Spearheaded all weekend news coverage.• Developed original stories for all weekend newscasts.• Coordinated response for weekend news coverage of breaking and planned news events.• Wrote extensively for (weekend and weekday) newscasts.