Responsible for strategy, development and support of Applecart's Decision Maker Marketing platform, and for our Eng, PM, PMM, UX, Analytics & Data Partnerships functions.

Took a mid career break to recharge and spend time with family.

Member, Finance Committee

I led the product management team for Moat, Oracle Advertising's media measurement business. We build best in class software solutions for brands, agencies, publishers and technology platforms to measure and optimize their advertising across:- Attention and ad verification (Moat Analytics)- Cross platform reach / frequency & audience measurement (Moat Reach)- Lift / ROI measurement (Moat Outcomes)

Product Lead for Platform Solutions business – self-service data management, media buying and website optimization software for advertising agencies and Fortune 500 brands, powered by artificial intelligence / machine learningExecutive Leadership: Developed financial and operating plans for Rocket Fuel's Platform business as part of the platform leadership team. Delivered 120% of target in 2016 and above 100% for 2017. Self serve business grew customer base from single digits to hundreds, and was ~50% of revenue at time of acquisitionProduct Management & Strategy: Led cross-functional roadmap planning and prioritization with executive staff and leaders from sales, customer ops, finance, engineering, resulting in focus around four key investment themes and delivery of 80-90% of initiatives on time Pricing: Led development of unbundled pricing framework resulting in a projected margin increase of 8-10 percentage points through monetization of unique features and partner integrations Analyst Relations: Led discussions and demos with software industry analysts. Improved Rocket Fuel’s rating from “Strong Performer” to “Leader” in the Forrester Omni-channel DSP wavePeople Leadership: Hired, trained, mentored Platform product teamUI / UX Design: Built self service DSP + DMP platform, combined five internal and external UI’s into a single platform with several thousand active external usersPost Merger Integration: ­ Product lead for [x+1] / Rocket Fuel technology integration from design through customer migration resulting in an integrated DMP / DSP on a single domain and identity space. Sunset [x+1] DSPProcess Transformation: Transformed planning, development, feature request, and release processes; shifted ~80 engineers from waterfall to agile

Acquired by Rocket Fuel 9/2014Product owner of media buying, mobile, and optimization (POE) products within the [x+1] Digital Marketing HubProduct Launches: Led development and commercialization for video, mobile, Facebook and private marketplace products­Commercialization / Go to market: Established sales training and marketing / commercialization processes for feature releases and product launchesPost Merger Integration: Product lead on the integration of technology, planning and product development for acquisition of WDA, a mobile marketing platform­Software Design: Deep collaboration with CTO / architects on technical design across DSP / DMP stack: UX, web services, analytics / ETL, real time bidding and ad serving

Product Management: First PM hire. Led demand-side products from inception to launch for adtivityTM, a social and mobile native ad network / monetization platform Product Marketing: Drove multi-million dollar product launch by managing pricing, marketing strategy and delivering sales product trainingBusiness Development: Evaluated partnership opportunities with application / game developers and ad tech companies, developed business casesAnalytics: Creator and author of the Social Activity Index, a research study comparing cross-platform ad performance featured in eMarketer

- Led marketing strategy and web / media analytics team for a leading pharmaceutical brand; trained and managed 3 direct reports - Built and maintained forecasting model to project responses and ROI of all online and traditional marketing tactics- Developed advanced analytics and measurement plans to optimize display, search and on-site online marketing efforts- Launched, measured and optimized brand portfolio of web properties through collaboration with art directors, developers and UX designers

FanRates.com offers consumers a total view of the online sports ticket market so they can use one website to find the best price. They also offer two services to professional sports teams: a channel to sell distressed inventory and detailed analytics of the secondary ticket market.Select responsibilities / accomplishments include:- Built startup financial models and revenue projections based on detailed analysis and market sizing of sports ticket market - Benchmarked ticket sales and web promotion best practices to develop marketing plan and partnership strategy - Developed product strategy and launched a ticket pricing analytics software and professional services business

- Led teams of associates in growth strategy, cost reduction and PE due diligence projects across financial services, consumer / retail and industrial sectors- Significant exposure to researching, sizing and performing competitive analysis on niche / nascent markets in the consumer and technology sectors- Promoted from Associate to Consultant 1 year ahead of peer group- Spent Fall 2007 through Spring 2008 working in the London office

- Designed and developed reporting dashboards, performance metrics and underlying data warehouse for a loan appraisal group- Performed operational risk assessment and business process redesign for post-funding operations of a multi-billion dollar lender- Member of the business intelligence practice; earned a 'fast track' promotion to Senior Consultant after one year