Mark Langan Email & Phone Number

West Chester, Pa, Us

Us

• Successfully hired, lead, and developed the marketing team that fueled Endless Pools’ growth from a start-up to a globally recognized brand. • Integrated bleeding-edge technology into Sales and Marketing functions, including lead generation, nurture, CRM, conversion, and product launch.• Gained and leveraged a deep understanding of customer behavior to create customer journeys, marketing automation, and personalized customer self-service communities.• Optimized marketing budget by identifying the most cost-effective demand generation, nurturing, and automation campaigns.• Instrumental in increasing customer conversion 68% by shifting user acquisition approach, increasing sophistication of promotions, and developing customer insights.• Built content management and website strategy increasing website visitors by 400%.• Accelerated product development and launch process using SaaS project management software, decreasing time-to-market by 25%.• Transformed role of analysis in how the business runs, infusing testing, and analytics into all decisions.• Increased conversion 158% by building a testing methodology to optimize key programs: campaigns, emails, landing pages, and lead capture forms.

Us

• Led the marketing department through a merger with Watkins Wellness (2015-2017) resulting in a 48% increase in revenue.• Managed increasing marketing budget with overall responsibility for all user acquisition, customer conversion, analytics, insights, branding, and PR.• Increased company revenues 43% from 2009 to 2012 by shaping and implementing global product strategies including building product roadmaps, developing and launching new and innovative products, creating and executing go-to-market strategies, and defining product messaging. • Recruited, trained and mentored marketing team with average tenure of over 8 years.• Transitioned advertising budget from a reliance on print and DRTV to a digital strategy centered on SEO, SEM, display, and social while reducing the budget by $1m and generating 50,000+ leads annually.• Developed and launched lead generation strategies, built predictable marketing pipelines and defined measurable KPIs for lead nurturing and qualification.• In conjunction with global sporting organizations, staged LiveSites across the UK during the London 2012 Olympics. UK revenue achieved an 18% CAGR over the proceeding 5 years.• Built ecommerce website to increase CLV. Currently generates 20% of after-sales revenues.• Liaison with sales management to manage B2C and B2B channel offerings and programs.

Us

• Contributed to entrepreneurial culture by developing print and email marketing campaigns that drove company growth by 300%.• Introduced relational database CRM system increasing the efficiency of sales by provided the infrastructure for rapid growth.• Maximized campaign performance by analyzing response data.• Built sales and marketing processes that enabled Endless Pools to take advantage of direct marketing strategies.