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Vanguard thinker and leader who oversee's teams that have crafted $15B in global marketing.Senior entertainment rainmaker and deal crafter for C level executives across global entertainment industry and leading consumer & technology firms. Highly experienced coach, guide & creator of career success for 500+ individuals. * Globally honored and awarded developer of best in class marketing strategies * Leader of teams producing and distributing Oscar & Emmy quality content .* Developer of next-generation revenue solutions to business problemsFireworks Partners aligns 5 world class agency's in an activation neutral approach. Client outcomes are bundled by a select group of foundersOur founders firms identify, amplify and capitalize on new business, entertainment & content Fireworks Partners suite of solutions are used by:* Media centric: Hulu, ABC Broadcasting & Digital, Viacom-CBS,Warner Media/Turner, The Walt Disney Company, Lifetime TV for Women, National Geographic Television & Sony Pictures & Television. * Consumer Brands: Applebee's; eBay, Mercedes-Benz, Visa, P & G. Atlantis Resorts, Walt Disney World Epcot Center & Mammoth Mountain.Fireworks Partners is powered by 150+ talented employees delivering exceptional results to hundreds of senior management teams.
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FounderSparkwavv Jan 2022 - PresentPasadena, Ca, Us* Created SAAS-based mobile-first Career Wellness platform* Developed curriculum and engagement strategy* Authored career-tainment program modules designed to help you find "your next."* Partnered with leading Ed-tech software development team - Recently passing 1 million lines of code* Recruited world class technology/content/marketing board of advisors* Actively seeking angel/seed funding
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Chief Executive OfficerFireworks Partners, Inc. Jan 2011 - PresentLeader of high performance award winning entertainment marketing boutique.Best in class: strategic marketer & revenue generaterHundreds of Creative IP executions across any & every screen typePowerful Rainmaker and new business development leader.Unparalleled access and business experience with elite entertainment leadersProven alliance, promotions & JV management creator.C-Level consultant, and resource on special projectsTrusted facilitator linking Silicon Valley/ and Corporations with high-level entertainment Agency hallmarks:* Architect of unforgettable marketing and content results ABC StudiosAmerican Film Institute,Lifetime TelevisionMetro Goldwyn MeyerNational Geographic SocietyThe GrammysThe Walt Disney Company* Fireworks agency of record ( Past and present AOR )clients include:* Applebee's * Atlantis Resorts* Bloomingdales* E-bay* Mercedes Benz* Procter & Gamble* Visa* Strength working on concepts from early ideation stage through final ending implementations -
Senior Vice President Marketing & StrategyFireworks Partners, Inc. Jan 2000 - Dec 2010Agency partner and lead Marketing/Strategy/Creative Executive responsible for revenue growth:* Technology: A handful of vertical leading Silicon Valley technology clients* Commercial real estate development: Emphasizing entertainment based "retailtainment" * Luxury & auto manufacturers: Agency of record work for Mercedes-Benz automobiles* Experiential & live entertainment with Walt Disney World, Mammoth Mountain & AtlantisLaunched branded digital, film & streaming production division: COBALT CREEK MEDIA to develop and produce stand alone narrative content, and franchise and tentpole IP's.
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Senior Vice President, Global Strategic MarketingSony Pictures Entertainment Oct 1996 - Dec 1999Culver City, Ca, UsGlobal Marketing and New Business Development for Film; T.V; Digital; Home Entertainment; Branded Integration & New Content. Build programs with a value over $5B. AWARDS INCLUDE: Clio - winner. Ad Week’s Buzz Award – winner;. Rolling Stone - Best of the Decade Marketing Award and recipient of Sony Pictures first digital Webby award. -
Vice President, Integrated MarketingWarner Bros. Entertainment Group Of Companies 1994 - Oct 1996Burbank, Ca, UsWorked across Warner Media/Turner Media Film/TV assets developing business unit specific and unified executions. Built integrated strategies and execution for Turner Pictures, Turner Channels & Turner Home Entertainment, Licensing and Animation. Direct report to President. Job eliminated when Turner Sold company to Warner Bros. -
Vice President, MarketingDisney General Entertainment Content 1993 - 1995Burbank, California, UsResponsible for 45+ ABC and Buena Vista Television shows co-developing all marketing with three other VP's. Activities include; Research, publicity, promotional , media, positioning and synergy activities. Created and implemented strategic plan for the 2nd largest syndication launch of all time. Oversaw nearly $1/2 B in marketing activations and consumer promotions .Awards include: Hollywood Reporter’s Key Art Award - two-time Best Marketing nominee . -
Director Of Marketing & PromotionsThe Walt Disney Company Jan 1989 - 1993Burbank, Ca, Us* Crafted original 3rd party film strategy, and secured and developed over S1B in alliances and promotional partnerships.* Working on 75 Theatrical marketing campaigns including launching - Beauty and the Beast, Aladdin & The Lion King.* Created branded content and promotional programs with: American Express, Burger King, Coca-Cola, Ford Motor Corporation, General Mills, Kellogg's, McDonalds, Procter & Gamble, Target, and many others.
Mark Workman Skills
Mark Workman Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing -
Harvard UniversityBusiness Negotiations
Frequently Asked Questions about Mark Workman
What company does Mark Workman work for?
Mark Workman works for Sparkwavv
What is Mark Workman's role at the current company?
Mark Workman's current role is Sparkwavv - Founder | Fireworks Partners - CEO.
What is Mark Workman's email address?
Mark Workman's email address is ma****@****ers.com
What is Mark Workman's direct phone number?
Mark Workman's direct phone number is +131024*****
What schools did Mark Workman attend?
Mark Workman attended University Of Minnesota - Carlson School Of Management, Harvard University.
What skills is Mark Workman known for?
Mark Workman has skills like Marketing Strategy, Content Strategy, Entertainment, Strategic Planning, Strategic Partnerships, Digital Marketing, Digital Media, Integrated Marketing, Strategy, Social Media Marketing, Sales, Brand Development.
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