Mark Tate Email & Phone Number

Raleigh, Nc, Us

Raleigh-Durham-Chapel Hill Area

• Lead product management team consisting of multiple associate product managers and a price analyst.• Drive product portfolio expansion through new product introduction, go-to-market strategy, and pricing strategy to strengthen competitive position in market and create organic growth.• Manage existing and new supplier relationships globally.• Contract negotiation with key suppliers to mitigate risk and ensure long-term sustainable material access.• Design and execute successful product launches through close collaboration with cross-functional, global teams.• Sales enablement activities include providing training, creating sales tools and content, and active participation in the selling process.• Assess competitive landscape, identify adjacent markets for expansion, and create value proposition to position company for sustainable, long-term growth.

Raleigh-Durham-Chapel Hill Area

• Responsible for product portfolio expansion to meet rapidly evolving needs of global bioprocessing market. Key areas of emphasis include new product introduction, go-to-market strategy, and pricing initiatives. • Manage existing and new supplier relationships globally • Identification of portfolio gaps and strategy development& execution to strengthen product offering • Design and execute successful product launches through close collaboration with cross-functional, global teams • Sales enablement activities include providing training, creating sales tools and content, and active participation in the selling process • Assess competitive landscape, identify adjacent markets for expansion, and create value proposition to position company for sustainable, long-term growth

Raleigh-Durham-Chapel Hill Area

• Launched diversified portfolio of 800+ chemical products targeted for the bioprocessing industry in Europe and Asia-Pacific markets • Developed go-to-market strategy in Europe and Asia-Pacific in collaboration with sales, operations, marketing, and other cross-functional departments • Trained global sales team on new product introductions, selling strategy, and customer personas • Managed key supplier relationship to ensure partnership alignment during global product rollout • Identified new suppliers for global expansion and led contract negotiations to diversify portfolio offering

Cary, North Carolina

• Managed and delivered sales of $9.5M+ at over 15 key automotive and industrial accounts • Aligned all internal stakeholders, including product management, pricing, engineering, and market management teams to successfully meet customer and market demands • Developed and implemented global key account plans including growth and pricing strategy across four countries with positive pricing impacts equal to 5% of full year sales • Negotiated two joint-development agreements, one global pricing agreement, four regional pricing agreements, and 10+ confidential disclosure agreements to secure $6.5M+ in existing business as well as create new business potential of $2M+ • Cultivated $600K in new business growth by determining value propositions, fostering relationships with over 25 potential new customers, delivering proposals to target customers, and executing account strategies • Completed in-depth competitive analysis and strategic plans to defend against competitive threats • Analyzed and developed strategic market plans for emerging technologies and industries

Cary, Nc

• Led major new product development project with key customer in the solar industry. Established project timelines, stage gates, goals, and action plans for commercial and engineering teams. Designed and executed strategy to meet team objectives • Collaborated cross-functionally with product management and engineering to launch a new line of mold release agents that generated a $3.5M pipeline and new business sales growth of $650K • Originated 36 new business opportunities through product development, market development, and diversification activities including one top priority project with potential maturity year sales of $40M+ • Examined over 20 industries and markets including construction, consumer goods, solar, and packaging; developed go-to-market strategies for long term success within these markets

Cary, North Carolina

• Created Quantified Market Overviews; estimating TAM, SAM, Target Market, and 4 Ps/ 3 Cs of marketing.• Developed a pipeline of global leads in an industrial market from mined SIC/NAICS codes that translated into the advancement of 20% of North American Opportunities. Business Development and Sales estimate these opportunities to have a collective value of $100,000 to $250,000 USD per year in annual revenue.• Program manager of business development project, duties included: collecting quotes from vendors and suppliers, determining volumes, business case, creating a design of experiment, and coordinating operations between partner companies.• Engaged in Voice-of-Customer (VOC) campaign.

Raleigh-Durham, North Carolina Area

• Led staff in creating revenue streams for the various media outlets of North Carolina State University including the Technician, WKNC 88.1, and the Nubian Message. • Analyzed budget and income reports to determine gaps, then adjusted operations accordingly to reach target sales goals.• Generated sales revenue from national clients by determining customer needs and creatively applying our products and services to find a solution. • Recruited, selected, trained, and developed a staff of key account executives, graphic designers, and office assistants.

Raleigh-Durham, North Carolina Area

• Improved readership and awareness through on-campus events held to engage with the local community. • Created excitement towards media platforms by executing contests and giveaways aimed at generating the interest of the student body. • Increased company revenue by offering creative promotions and specials targeted to draw in business from customers. • Established partnerships and contracts that created revenue and awareness.

Raleigh-Durham, North Carolina Area

• Generated sales revenue from 50+ on-campus departments by determining client needs and creating solutions tailored to each individual customer. • Created advertising and marketing campaigns that effectively increased revenue and traffic for our clients. • Served as a consultant and point of contact between clients and the various media outlets. • Established new customer relationships by actively engaging in cold calling and prospecting throughout the local community.

Raleigh-Durham, North Carolina Area

• Successfully created a new start-up company aimed at penetrating a target market. • Generated revenues of over $20,000 in less than one year of operation while continuously maintaining low operating costs and increasing profits. • Established contracts with several commercial and residential aquatic facilities that required the continuous completion of many responsibilities including maintenance, preparation, upkeep, and operation. • Utilized creative, low-cost marketing tactics to drive revenue by increasing customer base.

Master Of Business Administration - Mba

Bachelor Of Science (Bs), Business Administration (Finance), Valedictorian

Activities and Societies: Alexander Hamilton Scholars Program

Bachelor Of Arts (Ba), International/Global Studies (International Relations), Valedictorian

Education record

Study Abroad Program London, United Kingdom