• Led all creative aspects of the IQOS brand, overseeing strategy and execution acrossPOSM digital campaigns, activations, and events• Managed relationships and collaborated closely with the Ad Agency of Record to ensure cohesive brand messaging across all channels.• Spearheaded the launch event for IQOS in Austin coinciding with the Austin F1 Race delivering a highly successful activation with a $2.3M budget• Developed and launched a city-wide ambassador program to promote IQOS through 25 clubs, bars, and restaurants in Austin.• Designed and delivered two trade show booths for industry events in Las Vegas creating compelling brand experiences.• Conceptualized and developed the racing program’s look and feel for IQOS, including the design of staging, advertising, booths, uniforms, and promotional swag for racing events.

• Returned to the U.S. after 15 years working in Europe to assist family with health matters.• Took time to readjust to life in the U.S. while recharging personally and professionally.• Stayed connected to industry developments through freelance projects, consulting, and ongoing collaboration with creative networks.

• Oversaw the creative team in developing and executing campaigns that resulted in increased brand awareness, customer engagement, and revenue growth.• Motivated team members to push beyond their limits and challenge themselves to create innovative consumer experiences and campaigns.• Thrived in a fast-paced and ever-changing work environment, ensuring that the team consistently met tight deadlines and high expectations.• Fostered a positive and collaborative team culture that encouraged creativity, growth, and professional development among team members.• Developed and managed creative concepts and strategies for various brands in industries such as Deliveroo, Party Poker/McLaren, Winston, Sports Bet, Playstation, MLB, and the NFL• Collaborated with account managers, strategists, and other departments to ensure creative solutions were aligned with client goals and objectives.• Evaluated the performance of the creative team and implemented training programs to improve skills and productivity.• Developed new business opportunities by participating in pitches and presentations to potential clients.

Listen up folks, I've got a career break story that'll make you believe in following your passions! I left my 9-to-5 job behind and ventured into the streets of London with a street food stand called BeefCake. I cooked up the most mouth-watering Chicago Italian Beef sandwiches and heavenly cheesecakes that you just can't resist. And you know what? People loved it! I traveled extensively throughout England, spreading the word about my delicious food and building a loyal following along the way.All that hard work paid off when I was invited to compete in the prestigious British Street Food Awards - a dream come true for any foodie. I faced fierce competition from all over the country, but I didn't let that discourage me. I put my heart and soul into every dish and managed to secure a fantastic sixth place!

• Led and managed a team of 18+ art directors, visual designers, 3D artists, and copywriters in the development of comprehensive marketing campaigns, including ATL, BTL, social media, digital initiatives, and bespoke digital tools.• Played a critical role in the repositioning, redesigning, and global launch of a lifestyle brand across 23 markets in Asia, resulting in increased brand awareness and engagement.• Developed activation platforms for several agency clients, including JTI, Kra, and PSG, leveraging strong branding and marketing skills to drive engagement and growth.• Recognized as a key leader in driving brand engagement and successfully managed complex projects from conception to execution, ensuring timely and high-quality delivery of all campaigns.• Managed project timelines and budgets, ensuring projects were delivered on time and within budget constraints.

• Established and developed a team of 10 international art directors and copywriters, increasing business revenue from $1.2 million to $5.5 million.• Conceptualized and directed numerous successful lifestyle and brand campaigns across various channels, including film, social media, experiential, and shopper marketing, reaching over 30 markets.• Cultivated strong relationships with global clients, earning their trust through consistently delivering world-class creative work.• Collaborated with high-profile clients such as Samsung, Sealife, PMI, McDonald's, and BWIN, successfully executing their creative campaigns and exceeding their expectations.• Managed projects from conception to execution, ensuring timely and high-quality delivery of all campaigns.• Consistently delivered award-winning creative solutions to top global brands, leveraging extensive knowledge of competitive and industry landscapes across various sectors.• Challenged the status quo and drove innovation through a deep passion for modern culture and a focus on building brands that make a cultural impact.• Demonstrated expertise in developing successful brand strategies and delivering innovative campaigns that surpassed client expectations.• Leveraged a strong understanding of modern cultural trends to create impactful campaigns that resonated with audiences and drove engagement.